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WIDE FORMAT & POSTPRESS NEWS

HP becomes Wrexham AFC Delta buys iconic
agency
global technology partner cantly boosted its creative
Delta Group has signifi-

credentials with the acquisi-
tion of iconic London-based
HP has been appointed as toasters as screensavers on film and TV marketing
the global technology part- some of our computers.” agency Feref, to further
ner for the much-talked- HP technology including deliver on its multi-channel
about Wrexham Association high-performance laptops, growth strategy. The deal for
Football Club (AFC). The Feref completed last month.
Welsh club, which was PC accessories, and hybrid The circa 20-staff agency,
recently promoted from the work-enabling services will which operates out of Soho,
National League to League be used throughout the club was formed in the late 1960s.
Two of the Football League, and across back-office func-
will see HP deliver devices tions, as well as to improve Since that time, it has created
and services to help the team the fan experience. The some of the UK’s most iconic
succeed on and off the pitch. details of the tech provision movie marketing campaigns,
The club announced the Ryan Reynolds and Rob McElhenney shared the news in a video are still being worked out, including creative campaigns
news earlier this week with a Wrexham. to great things,” they said in based on what Wrexham for film franchises Star Wars
video featuring co-chair- “HP was born in a garage a joint statement. AFC already has. and James Bond. Clients
men, actors Ryan Reynolds in 1939 and has become one “We could not think of a While no production print include Sky, Disney, Sony
and Rob McElhenney. In the Pictures, Marvel, Lucasfilm,
tongue-in-cheek clip, the of the leading technology better partner on this ride, element has currently been Universal and Amazon
pair, who bought the club in brands in the world. for the club and community. announced, further details of Prime.
2020, reveal their attempt at Wrexham Association Plus, our tech game really HP and Wrexham’s partner- Delta is headquartered at a
a promotional video to Football Club was born in a needs an upgrade. Pretty ship will be released later in near-17,000sqm production
explain their tech vision for bar in 1864 and is on its way sure we still have flying the year. supersite in Waltham Cross.
Grafenia takes hit due to PFI WTTB adds to portfolio

missed payment after taking on new kit

Where The Trade Buys
Grafenia has written off (WTTB) has added apparel to
more than £800,000 follow- its product range after invest-
ing PFI Group’s failure to ing in new specialist equip-
meet the payment schedule ment. Sunderland and
for its Works Manchester London-based WTTB, part of
acquisition.Rymack Sign the Precision Proco Group,
Solutions, which trades as said it has been extending its
PFI Group, acquired the merchandise range over the
Works Manchester business past year and is now offering
in May 2022, in a deal that personalised clothing as part
was worth nearly £3.17m. Grafenia: “We have to cautiously reflect the risk of non payment” of that service. A range of
PFI made three small ini- impacted its profitability. ment in our accounts. t-shirts are now on offer, as Bespoke hoodies: New range
tial payments, but then Grafenia stated: “The total “However, the write down is are bespoke hoodies, tote response so far to the new
failed to make the first of outstanding consideration is not necessarily reflective of bags, and aprons, which can products.”
four large annual deferred £2,809,973. The carrying our ongoing conversations all be printed with a unique The business has invested
consideration payments. value of £1,698,000 is net of with PFI. Those are pro- image or logo. in a raft of new machinery to
The original amount due of an impairment of £805,000 Louise Stephenson, man- produce the apparel, includ-
£766,250 had been reduced as a result of a missed instal- gressing well and we expect aging director of WTTB, said ing a DTFMagic 60PRO DTF
to £514,223 following a ment on 31st May 2023. The them to resolve things the range was introduced in
review of the Works company remains in discus- soon.” PFI Group CEO response to customer printer, an H650 shaking
Manchester net asset posi- sions with PFI to resolve the Darren McMurray told demand. “We are constantly powder machine, and an
tion.In its annual results matter.” Grafenia CEO Printweek that his group asked about t-shirts and other HTP123 Pro heat press. The
released yesterday, Grafenia Gavin Cockerill explained had a close working relation- clothing items so it’s some- kit will be integrated across
said that the £805,000 writ- the situation further. He ship with Grafenia “and they thing that has been on our the whole of the Precision
edown related to the said: “We have to cautiously continue to be very support- radar for quite a while.We Proco Group, as well as for
“missed payment” had reflect the risk of non pay- ive”. have had a very good WTTB.
www.printweekmena.com PrintWeek MENA July-August 2023 15