Page 17 - PWM2026_JANUARY EBOOK

DIGITAL NEWS

Haybrooke to launch new Color-Logic
calendars

estimating module two 2026 calendars, now
Color-Logic has released

Print procurement spe- and offers environmentally available at no charge for eve-
cialist Haybrooke has conscious customers the ryone to print, designed to
revealed details of of a new option to offset these for each showcase metallic print
customer-friendly estimat- individual job.” embellishments and demon-
ing module (CEM) embed- John Roche, CEO of strate the company’s tech-
ded within its PDQ Print Haybrooke, said the new nologies. Designed to be
Hub print buying platform. printed with white ink or
Full release in January, CEM is “smart, practical, and toner on metallic stock using
PDQ’s CEM is designed to tailored to the way each digital presses or printers,
enable printers to provide printer works, helping them these calendars feature
immediate, accurate win more jobs without the metallic embellishments to
responses to its customers’ The new module offers “intuitive guidance” to customers usual complexity of quoting. celebrate the new year.
print enquiries, which “Along with the printer’s ‘These beautifully
Haybrooke said would dras- customer-specific margins. Haybrooke calls ‘RI’ – real own customers, it’s a tool designed calendars will
tically reduce turnaround “The new module offers intelligence – ensuring that that can be used by internal brighten your day and inspire
times and help printers win intuitive guidance to cus- every quote reflects a print- sales teams and account your imagination as you navi-
more work. tomers on popular papers, er’s production capabilities managers, too, taking the gate through the uncertain-
It allows printers’ direct weights, sizes, colours, and rather than generic assump- load off estimating depart- ties of the new year,’ stated
customers, internal sales finishing processes, com- tions or algorithms, by esti- Mark Geeves, Color-Logic
teams, and account manag- plete with pop-up help and mating the actual cost of ments.” director. Geeves added that
ers to generate quotes on- visual descriptions,” production.The module also The module is available the calendars enable design-
demand using calculations Haybrooke stated. automatically calculates now to Haybrooke’s existing ers, prepress personnel and
based entirely on the print- “Unlike many emerging accurate carbon emissions print partners and will be pressroom operators to see
er’s own machinery, produc- AI-based pricing tools, for production, paper and generally available from firsthand how simple embel-
tion methods, and PDQ’s CEM uses what delivery for every estimate January to all printers. lishments can be.
Caldera streamlines RIP Brotech showcases

software portfolio AI flexo press

Caldera has restructured Brotech has reported
its software portfolio to sim- strong interest in its
plify choice, support scala- FFX530 AI-driven flexo
bility and better reflect the press at Labelexpo Asia
needs of print businesses. 2025, with more than 100
The Strasbourg, France- printing companies
headquartered software requesting quotations fol-
company’s RIP products are lowing demonstrations at
now unified under a single the Shanghai New It attracted visitors from China
streamlined identity, International Expo Centre The FFX530 features
Caldera RIP, a change from from December 2 to 5.
the prior distinct brands of Caldera RIP products now unified under single streamlined identity The press attracted visi- AI-driven closed-loop con-
products such as GrandRIP ers producing lower-volume capabilities like colour man- tors from China, Southeast trol designed to reduce
and VisualRIP. applications such as stickers agement or profiling. Asia, Europe and the manual adjustments during
Customers are now able to or banners; Pro, for mid- Instead, the tier alignment Americas, with over 300 setup and operation.
choose between perpetual range production environ- is based solely on printer companies conducting The system handles rou-
licensing – software owner- ments; and Max, for size and production needs. technical discussions at the tine corrections for ink con-
ship with optional upgrades, high-volumes including flat- booth. Interest came from ditions and environmental
or subscription licensing – bed printing and advanced Caldera said the new struc- converters in labels, flexible
flexible, ongoing usage with finishing. ture means a small print packaging, pharmaceutical changes through algo-
version continuity. Both Every tier now includes company could now begin and food packaging sectors, rithms, allowing operators
options offer a three-tier the full feature set, meaning with a single aqueous device plus material suppliers, ink to focus on monitoring pro-
choice to select from: customers no longer need to producing decals and post- manufacturers and inspec- duction conditions and
Essentials, for smaller print- pay premiums to unlock ers. tion system providers. managing quality control.

www.printweekmena.com January 2026 PrintWeek MENA 15