Page 16 - PWM2025_JULY EBOOK

PROFILE

FESPA launches new corporate

vision with FESPA Future

F highlights its evolution and future-focused agenda, while
espa has unveiled its new branding, in a move that it said

also outlining its new corporate vision – Fespa Future. Fespa
said the new branding, which has been launched at the same
time as the organisation’s new strapline, ‘Connect, Inspire, Support’,
signifies more than a visual change.
“It is a reflection of Fespa’s purpose: to serve its community, pro-
mote creativity, and connect print professionals with the tools and
knowledge they need to thrive,” the company stated.
The refreshed look features a modern font and fresh logos that Fespa
said deliver consistency across its branded assets and event portfolio.
The new branding is being rolled out across all Fespa platforms,
He said the five years since the Covid-19 pandemic, “which had a seismic
including its website, social media channels, member communica-
tions, and flagship exhibitions. impact on the Fespa community and the world at large” had been a period of
Duncan MacOwan, head of marketing and events at Fespa, said: “Our recovery and rebuilding, with businesses focusing on stabilising, reviving rev-
new look is fresh, futuristic and brings a new level of clarity to how we enue streams, and regaining commercial momentum.
present ourselves to our global community.
Felton further commented: “For most, it’s been ‘survival mode’, and for
“Importantly, it reinforces our commitment to inspiring and supporting
Fespa, it has inevitably been a time for us to concentrate on our global event
our network as the print landscape continues to evolve.”
The new branding coincides with the release of the Fespa Future mani- business. Five years down the line, we see now as the ideal time to galvanise
festo, which is officially available now and details how Fespa connects, our community with a refreshed and positive vision towards a prosperous
inspires, and supports its community beyond its global exhibitions. future.
The organisation said it shares insights and signposts trends through its
“Our Fespa Future manifesto highlights to the world how we’re continuing
thought leadership partner Keypoint Intelligence, as well as its various
channels; and stimulates innovation and knowledge-sharing via its web- to support our global community, helping them to thrive, be empowered by
site, content hubs, and Club Fespa content. knowledge and maximise opportunities.
It also promotes sustainability and said it leads by example, having “We will continue to lead with purpose, and by example, to ensure the spe-
received ISO 20121:2012 certification for Sustainable Event Management
ciality print sector continues to flourish.”
in 2024.
Additionally, the organisation said it actively engages the next genera- Key highlights in the manifesto include:
tion of printers through its 37 global member Associations’ activities and
Youth Engagement Days at its global exhibitions; and it reinvests into its FESPA’s collaboration with its new Thought Leadership Partner, Keypoint
Associations’ activities and programmes across the world. Intelligence
Finally, it provides printed educational resources and other support to FESPA’s commitment to sustainability, its ISO 20121:2012 certification for
underserved communities around the world, while also encouraging sus-
Sustainable Event Management
tainable practices across the print sector, through its sister organisation
The launch of The FESPA Foundation and FESPA’s grassroots initiatives to
The Fespa Foundation.
Speaking under embargo at last month’s Fespa Global Print Expo, Neil give back to the community
Felton, CEO of Fespa, said: “We’re not just a traditional tradeshow organ- Education and engagement for the next generation of print professionals
iser, we are all about reinvesting the profit we make from our shows back
into the industry. And connect, inspire, and support is where that is. It’s Exclusive content for Club FESPA members
also about commitment [and our] manifesto supports several pillars.” Regional Association-led programmes across 37 countries

14 PrintWeek MENA July 2025 www.printweekmena.com