Page 9 - PWM2025_JULY EBOOK

PROFILE

PBIC quenches market thirst with

LSINC’s Peri Series Printing solutions

L technology, today announced the transformative impact of
SINC®, a leading innovator in direct-to-object printing

its PeriOne and PeriQ360 printers on the operations of Pure
Beverages Industry Company (PBIC) Saudi Arabia,By strate-
gically implementing LSINC’s cutting-edge printing tech-
nology, PBIC has significantly boosted production capabilities,
elevated product personalization, and solidified its position as a mar-
ket leader in the competitive bottled water sector in the Kingdom of
Saudi Arabia.
PBIC, responsible for the popular Ival and Oska bottled water
brands, initially integrated the PeriOne printer into its workflow dur-
ing the 2nd quarter of 2024. Recognizing the growing demand for cus-
tomized and impactful packaging, PBIC sought a solution that could PBIC can fully realize the benefits of LSINC’s direct-to-object printing
deliver standout shelf appeal while aligning with the evolving prefer- technology.”
ences of its consumer base. The PeriOne proved to be an ideal entry Jamal H Maraqa, Managing Director of PRO TECHnology, emphasized
point, offering exceptional versatility and precision for light produc- the competitive landscape of the Saudi Arabian bottled water market, stat-
tion, prototyping, and custom media applications. ing, “There are more than 200 producers of packaged water in Saudi
Supporting a diverse array of materials including glass, metal, wood, Arabia. The market is estimated at 3.5 billion Saudi Riyal (almost one bil-
plastic, and ceramic, the PeriOne empowered Pure Beverages to per- lion dollars), with an annual growth rate of 8.2 per cent. Successful busi-
sonalize its glass bottles with stunning high-resolution images, unique nesses are the ones who think ahead of others and implement innovative
tactile effects, and sophisticated faux embossing. This level of custom- technology at the very early stages.
ization allowed PBIC to differentiate its products in a crowded market- “This is what differentiates Pure Beverages Industry Company (PBIC)
place, capturing consumer attention and fostering brand loyalty. from the others. The success of PBIC in integrating LSINC’s Peri Series
Building upon the success achieved with the PeriOne, Pure printers underscores the transformative potential of direct-to-object
Beverages strategically scaled its operations during April 2025 by printing for the beverage industry. By leveraging this technology, compa-
incorporating the PeriQ360, the fastest unit in its class. This powerful
printer, capable of simultaneously printing four cylindrical objects, nies can unlock new levels of personalization, enhance brand differentia-
enabled PBIC to dramatically increase the production volume of its tion, and optimize production efficiency.”
personalized full-glass bottled water products. About LSINC®
By combining the precision and flexibility of both the PeriOne and
PeriQ360 printers, Pure Beverages has achieved a new level of effi- LSINC® serves commercial and government clients across three core areas:
ciency and creativity in its packaging operations. The company now engineering and product development, OEM direct-to-object specialty print-
leads in delivering branded, high-impact packaging that resonates ers, and contract manufacturing. Known for a collaborative approach, LSINC
with consumers, while also reducing its environmental footprint by helps organizations bring new products to life, expand printing capabilities,
utilizing eco-friendly, sustainable inks and eliminating the need for and integrate precision-engineered solutions built for performance and scale.
traditional labels. Headquartered in Dubai, PRO TECHnology continues to evolve, embrace
“Seeing a customer like Pure Beverages thrive with our Peri Series and gain its significant reputation as a leading IT solution provider in MENA
technology is what drives us every day,” said Alicia Ryan, CEO of region. Since its establishment in 1998, the company incessantly introduced
LSINC. “Their ability to scale from light production to high-speed, to the region a well selected range of unique products, an array of vertical solu-
high-volume printing—while maintaining incredible quality—is a tes- tions, and implemented sophisticated and high-end applications.
tament to their innovation and the power of our PeriOne and PeriQ360 With the efficiency of a goal-oriented team, and the continued trust of
platforms. We’re equally proud of our partner in the MENA region, renowned vendors, partners and clients, PRO TECHnology remains to stay at
PRO TECHnology, for helping make this success possible. The well- the helm of IT standards and affirms its thrust tap to provide technological
trained technical team at PRO TECHnology provides exceptional sup- professionalism.
port and expertise to ensure that companies in the MENA region like
For more information, visit www.protech-me.com
www.printweekmena.com July 2025 PrintWeek MENA 07