Page 3 - PWM2023_JUNE

UAE NEWS

APRIL rolls out carbon neutral paper

Leading pulp and paper commitments, which are be aligned with the United
manufacturer APRIL Group driven by its Sustainable Nations Sustainable
has begun rolling out its new Forest Management Policy Development Goals and
PaperOne™ Digital 80gsm 2.0 (SFMP 2.0) and its long wider industry benchmarks.
carbon neutral office paper term APRIL2030 targets, Set up in 2013 by APRIL, the
to customers in the Middle while also sharing updates RER is one of the largest eco-
East. The company recently on its flagship forest ecosys- system restoration programs
held a launch event in Dubai tem restoration program,
to announce the new prod- Restorasi Ekosistem Riau in South East Asia.
uct to more than 80 retailers (RER). The forest landscapes in
and customers, and to mark APRIL’s SFMP 2.0 com- the RER area are located on
the 25th anniversary of the mits the company to no the Kampar Peninsula and
PaperOne™ brand. Speaking PaperOne™ Digital Carbon Neutral Office Paper launch in Dubai deforestation, no develop- Padang Island in Riau
at the event, Frank Huang, ment on peatland, and the P r o v i n c e , S u m a t r a
Commercial Head, APRIL conscious businesses.” quality products and our protection of high conserva- Indonesia. The RER covers
Group, said: “The new “The launch of carbon commitment to sustainabil- tion value forests. approximately 150,693 ha of
PaperOne™ Digital 80gsm neutral office paper offering ity. Our focus on sustainabil- APRIL2030 is comprised of previously degraded peat
carbon neutral office paper is is just the latest stage in our ity is also aligned with 18 targets, including net zero swamp forest, an area about
a sustainable choice for com- journey as a sustainable, national and regional cli- emissions from land use, the same size as London.
panies looking to reduce environmentally responsible mate goals, both here in the source 90% of mill energy The forest areas in the RER
their carbon footprint with- business. Our PaperOne™ United Arab Emirates and in needs from renewables and
out compromising on qual- brand has been in existence the other countries where cleaner energy sources and provide sanctuary to more
ity. The paper is made from for 25 years now, and has we operate,” he added. reducing product carbon than 840 plants and wildlife
sustainable materials and become a trusted name in At the event, APRIL team emissions intensity by 25%, species and support more
has a net-zero carbon foot- the paper industry, sold in members also highlighted to be achieved by 2030.The than 40,000 people living in
print, making it an excellent over 100 countries around the depth and scale of the APRIL2030 targets were the surrounding communi-
choice for environmentally the world, known for high- company’s sustainability designed by the company to ties.

“Stay on top of emerging technology trends”: Ed Nolle, Mactac

Mactac self adhesive prod- should be able to pitch the products’ specifications. We
ucts application training for right products and applica- have a big organisation
applicators was held on 01 tions to execute it. Our train- behind it to target the
May 2023 in Dubai, UAE. ings help them to get regions. Sustainability is also
Mactac is a leading supplier educated and act smart in
of pressure-sensitive adhe- such scenarios. With this, becoming a part of product
sives. In an exclusive conver- design. When we launch new
sation with PrintWeek they can educate their cus- products, we make it more
MENA, Ed Nolle, senior tomers as well. And, for those sustainable. So that is one of
technical sales specialist who attend these workshops, the key focuses now for the
Benelux and MENA at we usually offer a discount upcoming years. “
Mactac said that, “we con- for their first order after the
ducted the training because “If you are not up-to-date, the products will punish you”: Ed Nolle training session. Al Shabak is the distribu-
we wanted to educate the About the customer sup- tor of Mactac in the UAE for
market here about our prod- date, the products might not products. In this training pro- port, he says, “we are always over two decades. Ed Nolle
ucts. The applicators need to behave as you would like gramme, we focused on the available for our applicators. adds, “this partnership drives
be up-to-date with the tech- them to. So always stay on latest techniques and tips to our business in this region.
nology to use the applications top of emerging technology use our applications and We work with our partners to Al Shabak is planning to
perfectly. Sometimes they trends. Thus, trainings arere- products. We want to make ensure the best customer ser-
may use the products not vice. We have an active social expand their services in the
exactly in the recommended ally important to get the max- sure that when our applica- media presence. We have GCC region. And we are
ways. . If you are not up-to- imum benefits of the tors a pitch a project, they been giving awareness on our happy to be a part of it.”

Editor: Venkat Raghavan +971 55 582 5030/editor@printweekmena.com. Associate Editor: Dhanya AK. Sales and Marketing Manager: Nidhish PM +971 55 532 2075/nidhish@printweekmena.com and
Dilip Kumar +971 56 893 4924/dilip@printweekmena.com. © Content Media Group LLC. Sharjah Media City, Sharjah, UAE. Email: support@printweekmena.com No part of this publication may be reproduced
without the written permission of the publishers.
www.printweekmena.com June 2023 PrintWeek MENA 03