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PROFILE

NOAF Advertising LLC set to make a

bold impact at SGI Dubai 2025

N presence at the Sign & Graphic Imaging Middle East (SGI)
OAF Advertising LLC is gearing up for an even stronger

2025 exhibition, taking place this September at the Dubai
World Trade Centre. Building on its steadily growing foot-
print in previous years, the company has secured expanded
booth space and is introducing immersive elements—live demonstra-
tions, interactive displays, and hands-on product trials—to engage a
broader cross-section of industry professionals.
According to Lalaram Suthar of NOAF: “We view SGI as a critical
driver of our growth strategy. The visibility and buzz we generate here
reinforce our reputation as an industry trendsetter.” With thousands
of visitors expected, every conversation, every sample and every demo
helps to cement our standing at the forefront of regional innovation.
“SGI’s rising footfall—from sign makers and print specialists to
architects and design consultants—has made it the definitive barom-
eter of regional trends. What debuts here often dictates the year’s hot-
test products and techniques across the GCC.
“As the authorised regional associates for Shanghai NAR, one of the
largest producers of digital printing media and a publicly listed com-
pany on the Shanghai Stock Exchange, NOAF has enjoyed a decade-
long partnership.
“NAR brings 38 invention patents and 93 utility model patents to
the table, and together we are introducing their latest product line
throughout the GCC. Our close collaboration ensures that customers
benefit from cutting-edge film technologies backed by NAR’s proven
R&D capabilities.”
He continues, “During a recent preview session, Ranjit Kumar of consistent best-sellers to the UAE and the wider MENA region. Whether
SGI received an in-depth presentation from Deep and Ranjith of it’s our latest media films or state-of-the-art printing machinery, NOAF
NOAF on our upcoming product lineup. Alongside our fast-moving remains dedicated to delivering quality, reliability and trend-setting solu-
core range, we are spotlighting Semi-Curve Vehicle Graphics from tions to all members of the digital printing community.”
NAR—a product first soft-launched in 2024 that has already seen SGI Dubai 2025, the show’s 28th edition, is set to redefine the print,
numerous success stories in Dubai. signage, and imaging industries with its most dynamic edition yet. As the
“This year, the graphics have been refined and rebranded under the
“NAR Premium” category. Attendees will be able to observe a real- leading trade exhibition in the region, SGI Dubai brings together visionar-
time installation at our stand, with NAR experts on hand to demon- ies, innovators, and decision-makers from around the world to explore
strate professional handling techniques and answer technical cutting-edge technologies, forge strategic partnerships, and discover new
questions. business opportunities.
“SGI 2025 will feature two distinct NOAF display zones. The first is The event draws professionals from the sign-making, retail solutions,
dedicated entirely to the flagship NAR product line, showcasing film media agencies, real estate, automotive transformation, and hospitality
samples and application methods across a variety of surfaces. The sec- sectors—all converging to witness and participate in the future of innova-
ond area highlights our wide range of machinery—everything from tion.
hybrid and UV printers to new décor films—alongside complementary SGI Dubai 2025 will spotlight state-of-the-art product launches, engag-
products that support end-to-end digital printing workflows. ing live demonstrations, and interactive workshops to inspire new ideas
“Our team anticipates hosting a large delegation of regional manu- and practical applications. The show will be held on 22, 23, & 24
facturers and distributors who will join us on the stand to explore part- September 2025 at Dubai World Trade Centre, Dubai, United Arab
nership opportunities and discuss market trends. In addition to our Emirates.
exhibition presence, NOAF is proud to serve as a sponsor of SGI 2025, With the global print equipment market set to soar to a staggering $27.85
with our logo prominently featured on official lanyards and printed billion by 2031, the Middle East’s premier trade exhibition in the printing,
labels, further underlining our commitment to the show. imaging, and signage industries promises to be a game-changer, showcasing
“Now in our third consecutive year at SGI, we have full confidence cutting-edge products and breakthrough technologies that are shaping the
in this proven platform to introduce both new innovations and our future of the sector.

www.printweekmena.com June 2025 PrintWeek MENA 07