Page 10 - PWM2026_MARCH EBOOK

IWD ‘26

Keeping print inclusive:

Empowering women in the print

A workplace is increasingly recognised as valuable and essen-
cross all industries, cultivating a diverse and inclusive

tial to long-term success. However, despite the print indus-
try’s significant advancements in technology and innovation,
visible representation of women remains limited. As the sec-
tor grapples with low recruitment, it’s important to challenge out-
dated perceptions. Creating real change, however, requires collective
effort - no single company can do it alone.
As we mark International Women’s Day on 8th March, it is an
important moment not only to celebrate the achievements of women
across industries, but also to reflect on the tangible actions we can take
to build a more inclusive and representative future for print. So, how
can we empower the women already working within the industry, and
provide them with the visibility and support they need to succeed?
Studies have identified that the lack of female representation can
leave female employees feeling isolated. According to the KPMG
Women’s Leadership Study, over 80% of women felt encouraged to
pursue leadership positions when they saw women already in those
positions. Ensuring that both women and men are equally recognised
is essential in transforming the face of what the print industry is. This Cultivating a diverse & inclusive workplace is increasingly recognised as valuable
can take many forms – from hosting seminars and talks to simply
showcasing female talent on company social media platforms. In light crucial to shift the narrative. Print is no longer just about machines and
of that, women-led organisations like Girls Who Print are also crucial manufacturing – it’s a forward-looking, technology-driven industry where
in bridging these gaps. They offer mentorship, provide advice, and a people with diverse skillsets can thrive. Rebranding the print industry as a
sense of community that helps women navigate the unique challenges dynamic and creative career path is essential to attracting a more diverse
of the industry with confidence. Mentorship programmes are espe-
cially valuable, offering aspiring female professionals the chance to workforce for a more inclusive future.
learn from seasoned print leaders and further their own career and At Mimaki, we believe in leading by example. Personally, I’ve been
skillset. mentoring students for many years at the University of Amsterdam, with
Creating change also means looking beyond the companies them- a particular focus on empowering young women as they take their first
selves – to customers and collaborators. Supporting women-led initia- steps into the job market. This experience has given me the opportunity to
tives and creatives is key. Mimaki, for example, has collaborated with highlight the diversity, creativity, and technological innovation that
several inspiring female artists and designers, such as Tessa Koops,
Claire Vos and Sigrid Calon. Furthermore, supporting non-profits like define today’s print industry – and to inspire more women to see them-
Tiny Miracles, which employs women from marginalised backgrounds selves as part of its future. Over the years, we have also developed an
in India by providing a steady income, helps create more opportunities internship programme that continues to grow and deliver excellent
for women globally. results, helping young talent gain hands-on experience and contribute
Another challenge arises in how to encourage a more diverse work- new perspectives to our teams.
place in the first place. Print is often overlooked as a career path, While the print industry still faces challenges when it comes to female
unless you know of someone working within the industry, and this representation, the developments made in recent years are encouraging.
poses a problem in hiring diversely across the board. This is especially
true for women, as print is frequently perceived as a traditional manu- More women are entering the field, taking on high-level positions and in
facturing sector, which has historically been male dominated. Such general helping to shape the industry’s future. However, achieving true
misconceptions can discourage women from seeing print as a viable or inclusivity and diversity will require continued effort from companies,
inspiring career option. organisations, and individuals.
In reality, the print industry is incredibly diverse and creative, span- By supporting female talent, offering mentorship opportunities, and
ning interior décor, signage, medical 3D printing prototypes and breaking down outdated perceptions about the industry, we can ensure
more. It’s not just about production, it’s about technology, innovation, that the print sector becomes a place where all employees, regardless of
and design. With the growing use of cutting-edge technologies like
robotics and artificial intelligence, the industry now requires highly gender, feel valued and empowered.
skilled employees who can operate and manage complex machinery. Written by Danna Drion, General Manager Marketing and Product
To attract more women – and more diverse talent in general—it’s Management at Mimaki Europe

10 PrintWeek MENA March 2026 www.printweekmena.com