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PRODUCT PORTFOLIO

Star product
Vivid Matrix FoiLabel

This compact roll-to-roll foiler brings luxury label effects within every printer’s reach, says Simon Eccles

run two or more foil ribbons side by side
for different colours on the label lanes.
There are two options for foiling:
straight onto the label material, or over a
protective film. If the image on the label
is foil-only, then you print the label roll
with a suitable dry toner or HP Indigo
ElectroInk ‘mask’ image, where you want
the foil to go. Then you feed it through
the FoiLabel, with the hot foiling applica-
tor roller in contact. Heat is applied and
selectively absorbed by the mask more
than the unprinted media. The glue layer
is activated only by the mask image, and
so adheres to that under pressure, while
inactivated foil remains on the carrier
roll and peels away. If you want foil on
top of a printed image, then you need to
laminate a protective film over the base
print. This process starts by printing the
label roll separately, most likely on a digi-
tal printer given the likely run lengths,
but it could be flexo or litho or any other
What does it do? Specifications embrace label foiling.” process. The roll is then run through the
It is a compact standalone roll-to-roll Max laminating Target users are listed as: digital label FoiLabel unit (with foil switched off),
label embellishment machine that uses film width printers, from start-ups to mid-sized which laminates an ink/toner-receptive
the foil-over-laminate method to lami- 340mm operations; dedicated label manufactur- film over the print, and re-reels it. The
nate and apply special effects films to ers; packaging and branding companies laminated roll is then run through a suit-
printed label stock rolls up to 370mm Max roll media that want “luxury finishes” on short-run able printer that applies the mask image.
wide, including the common 330mm width labels; and trade printers wanting to offer This has to be either a dry toner or HP
widths. It can also foil-only onto blank 370mm foil embellishment as a value-added ser- Indigo printer, as inkjet and most other
stocks. It is based on Vivid’s long-estab- vice. inks won’t work. The overprinted roll is
lished Matrix sheetfed SRA3 laminator, Max sheet width then run through the FoiLabel again with
420mm
originally introduced in the 2000s as an How does it work? the foil roller in position.
affordable in-house thermal laminator Max media weight Matrix FoiLabel is a modification of the How fast is it?
for digital press users, and subsequently 135gsm Matrix MX-370-DP Metallic, a SRA3+
modified to apply hot foil onto dry toner wide sheetfed laminator with a hot foil It can laminate and foil at 10m/min.
or HP Indigo prints. It uses standard digi- Max foiling/lami- applicator comprising a film roll feed and Finishing
tal-friendly hot foil film rolls, with the nating speed 10m/ take-up plus a heated pressure roller.
Multi-row label rolls usually need die cut-
usual choice of coloured metal foils, pat- min This now has a label materials roll feed ting, slitting, waste removal and re-reeling,
terns, pearlescent, diffraction and holo- Weight 210kg and take-up, but it can still be used to which would be done after the FoiLabel
graphic effects. It can also use laminate and foil normal paper sheets. stage. Standard third-party label finishing
digital-ink-printable laminating films Warranty 1 year The machine can be converted from roll units could handle this.
with a choice of finishes. to sheet operations in minutes, says However, Vivid demonstrated its own
Ward. digital finishing solution alongside the
When was it introduced and what The Matrix 370 model is compact and FoiLabel at LabelExpo. At Drupa last year
markets is it aimed at? supplied on casters, so it can easily be Vivid introduced the Veloton option for its
It was introduced at LabelExpo in moved around a factory. It has a touch- VeloBlade Volta and Nexus digital cutting
Barcelona in September. Vivid technical screen controller on a swing arm for con- tables. This mounts up to 10 blade holders
director Gavin Ward says: “With the venient positioning. Setup is said to take on a bar across the width of the machine, so
launch of Matrix FoiLabel, we’re opening under five minutes, with quick foil colour it can perform multiple identical cuts
the door for digital printers of all sizes to changes. Ward says that it’s possible to simultaneously.
The Matrix 370 model is compact and supplied on casters, so it can easily be moved around a factory.

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