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NEWS         PRE MEDIA





           Esko Release 21.11 offers more                                                          Avery Dennison’s

                                                                                                   new AD RDX
           speed and efficiency                                                                    Avery  Dennison  has
                                                                                                   launched  the  AD  RDX
                                                                                                   sustainable range for paper
                                                                                                   and film labels. According to
           Software specialist Esko has                                      marking and removes the risk   the manufacturer, the AD
           unveiled Release 21.11, an                                        of ink loss in addition to the   RDX product portfolio for
           update delivering a host of                                       risk of manual error during   paper and film comes with
           new features and functions to                                     marking.              benefits  including  less
           digitize,  automate  and                                            Esko will also introduce the   materials, resources, waste,
           connect  processes,  and                                          new  Layout  Edition  of   transport and storage than
           accelerate the go-to-market                                       ArtPro+, including essential   conventional  Aver y
           process of packaged goods.                                        step and repeat functionality   Dennison products.
            The new release offers a                                         and a CAD-based sheet layout   The new range is claimed
           host  of  new  features  and                                      for improved speed. It will   to reduce the usage of oil,
                                                                             featur e
                                                                                       pr e -pr ess
           functions,  including   The new release to be unveiled at a live Esko Innovation Summit  functionality  to  validate   water, trees, energy and CO2
           improvement  for  the                                             received artwork, such as   emissions.
           Automation Engine allowing  part of Automation Engine, is  will save operators around 15   Preflight, Inspectors, and QA   Rob  Groen  in  ‘t  Wout,
           SaaS users to reduce data   a new technology that merges  minutes per job.  viewing, plus tools to create   marketing director paper
           storage  costs  with  a  new   functionality, automation,   PlateID, a part of Flexo   barcodes, new reporting and   and film solutions at Avery
           cloud storage facility. The   and  a  host  of  features   Engine, eliminates the need   VDP templates, and dynamic   Dennison,  commented
           enhanced  integration  and   developed to increase flexo   for handwritten labels and   marks.  about the launch: “More
           new performance tools will   plate room productivity. A   etching by automating the   As  with  Automation   than  ever,  there’s  an
           also help optimize workflow  new intuitive dashboard also  plate  marking  process,   Engine, the latest WebCenter   increased  demand  for
           processes  for  users  and   helps to simplify operations.  accurately  imaging  vital   release  features  new   labeling solutions that work
           ensure  a  completely   Auto Plate Cut further drives  information  with  no   simplified dashboard views.   across multiple applications
           connected  workflow  with   efficiency by automating the  additional hardware or steps  New usability enhancements   and  segments  in  our
           more MIS partners.    set-up of staggered cut plates.  to  the  workflow.  PlateID   and feature walk-throughs are   industry – and not just for
            Flexo Engine, included as  Esko claims this functionality  ensures  clear,  permanent   designed to manage tasks.  paper labels but also for film.
           Hybrid Software buys colour                                       Loftware releases


           specialist ‘ColorLogic’                                           NiceLabel 10


           Hybrid Software Group has                                         Loftware  has  unveiled
           acquired  Germany’s                                               NiceLabel 10, the first major
           ColorLogic  to  boost  its                                        release that offers users a top-
           capabilities  in  ‘beyond                                         level view of their labeling
           CMYK’ applications.                                               operations,  streamlines
            ColorLogic was founded in                                        printer management, saves
           2002 by Barbara Braun-Metz.                                       time,  adds  control,  and
           The business specialises in                                       expands the ability to manage
           colour  profiling  and                                            print resources via the Cloud.
           conversion software.                                                The new package includes   Loftware has on demand option
            Products include ColorAnt   Barbara Braun-Metz with ColorLogic CTO Thorsten Braun  an enhanced interface with a
           for measuring and optimising                                      significant  revamp  of  the   information easily accessible.
           ICC profiles, CoPrA profiling  accurate matching of brand   position  as  “the  leading   Control Center, with each of   “The revamped Control
           tools, the ZePrA Smart Color  colors.       developers of high-end color  its pages redesigned from the   Center is the heart of the
           Server for automating colour   “ColorLogic has long been   management technologies”.  ground up to provide more   Loftware  NiceLabel  10
           workflows,  and  other   respected  as  an  industry   “Now we are ready for the  valuable information to users   platform, which is why we
           specialist  tools  related  to   leader in extended gamut   next big step – to ensure the  faster, as well as a dashboard   invested heavily to redesign it
           colour management.    colour  management,  and   future development of our   that gives a one-glance view   with  valuable  input  from
            Mike Rottenborn, Hybrid   their tools provide the perfect   technology and our products   of key labeling activities.   channel partners and end-
           Software Group CEO, said the  combination of speed and   we decided to join forces with   NiceLabel Cloud, with the   users,”  commented  Miso
           firm’s colour management   quality for these demanding            Control Center at its core,   Duplancic, Loftware’s vice
           offering had previously been  applications.”  Hybrid Software Group PLC.   aims to transform the way   president  of  product
           mainly based around four-  ColorLogic joins Hybrid   This will allow us to grow and   end-users  and  partners   management. “Our goal is to
           colour CMYK production.   Software Group’s portfolio of   allocate the resources needed   collaborate in the cloud, with   give  or ganizations
            “As the production of labels  businesses: Global Graphics   for future requirements while   partner  co-branding   streamlined  management
           and packaging shifts to digital  Software, Hybrid Software,   continuing  to  provide   facilitating  bet ter   and increased visibility of
           printing, more capable seven-  Meteor Inkjet, and Xitron.  uninterrupted support for   communication  with   their  labeling  operations
           colour printing devices are   Br aun-M etz  said   our existing customers and  customers by making their   through a more responsive
           required to provide colour-  ColorLogic had established a   partners.”  name,  logo,  and  contact   and intuitive interface.”
          8 PrintWeek MENA November 2021                                                               www.printweekmena.com
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