Page 5 - PWM2023_November EBook

UAE NEWS

“Signtrade is a valuable partner”: HP

Signtrade has inaugurated Middle East market is very applications available. The
its Innovation Center in promising. We want to requirements of customers
Dubai, a pioneering facility ensure our customers are changing. So we have
spanning an impressive understand the value propo- been launching customised
5,500 square feet, exclu- sition we are proposing. We products with excellent
sively dedicated to showcas- are doing all types of promo- applications. The more the
ing revolutionary HP Latex
Technology. Signtrade’s tions. We are trying to make customers see the results,
strategic alliance with HP businesses easier for them. the more they will under-
signifies a milestone, as it There are offers available stand the value proposi-
brings cutting-edge HP tech- always. tion.”
nology to Signtrade’s exten- “Customers need to find Regarding the HP and
sive global network in “The value of Signtrade is aligned with HP’s values”: Filiz Akdede the right solutions. The Signtrade partnership,
MENA and South Asia wholly dedicated to promot- our customers’ needs companies must make the Akdede says: “Signtrade is a
regions. ing our products in this together. This task cannot right products accessible to precious partner for HP.
PrintWeek MENA had an region. HP has always sup- be done alone. For this kind the customers. They should There is no limit for collabo-
exclusive conversation with ported them in all possible of business, we need a good provide proper awareness ration. We have the same
Filiz Akdede, General ways. Now, while looking at about how to use them. The understanding. Considering
Manager, Large Format the results, I feel so positive. partnership. Signtrade is market is competitive. the values of a company is
Printing EMEA of HP. We want our customers to giving that assurance to us. Businesses can thrive only if essential while collaborat-
Akdede said, “I am very feel confident about our ser- “At this experience cen-
excited to be part of this vices. This demonstration tre, HP showcases various they offer the right solu- ing. The value of Signtrade
occasion. We have been centre by Signtrade gives me products, like low and mid- tions. is aligned with HP’s values.
dreaming about this event the confidence to go further volume products. The cus- “HP has added new tech- They are customer-focused
with our partner Signtrade. in the region. HP runs the tomers can come to find nologies with each product and agile. I see their dedica-
Since their partnership with business with partners. We more about the products.” launch for the past 15 years. tion to this partnership. It is
HP, Signtrade has been are one big family. We fulfil Akdede explains, “The We have different latest going to get better.”
Gulf Print and Pack 2024 to focus on digital transition in MENA

Gulf Print and Pack 2024 ers, PSP’s and packaging and will see a continued move to
will be held from 09 to 11 label printers to come high-speed inkjet with auto-
January 2024 in Dubai. together to share informa- mated finishing, and simi-
Registration for the event is tion on emerging technol- larly in the photobook and
open. On this occasion, ogy trends, regional book sector we will see auto-
PrintWeek MENA held an development trends and mated on-demand book-
exclusive conversation with
Barry Killingrey, Event detailed ‘how to’ demonstra- making systems including
Director of Gulf Print & tions on exhibitor booths.” both printing and binding in
Pack 2024 and Andy Andy Thomas-Emans: the same line, or with auto-
Thomas-Emans, Strategic “The key trends at GPP 2024 mated offline binding and
Director of Labelexpo will be the continued move packing. There will be a
Global Series. Highlights of Barry Killingrey, GPP (L), Andy Thomas-Emans, Labelexpo Global (R) from analog to digital print- strong focus on label tech-
the interview follow: ing and finishing. Wide for- nology at the GPP 2024,
Barry Killingrey: “Visitors not only in terms of print educational opportunities mat will show a huge range with an Etirama flexo press
can expect to see technologi- and post-print equipment, that arise when the entire of diverse applications at the demonstrated by Afra and a
cal advancements in wide but also workflow, and visi- print and converting indus-
format, cut-sheet digital tors can expect to see this try supply chain is brought show, from floor tiles to range of digital printing and
labeling and embellishment transition come to life on together on the same show décor and from in-store cor- embellishment equipment.
and flexo print. The key the show floor at Gulf Print rugated POS display units to “Please visit: www.print-
trend in the MENA market and Pack 2024. The event floor. This is a unique oppor- flatpack tables and chairs. In weekmena.com to read the
is the transition to digital, provides the networking and tunity for commercial print- transactional printing we full interview.

Editor: Venkat Raghavan +971 55 582 5030/editor@printweekmena.com. Associate Editor: Dhanya AK. Sales and Marketing Manager: Nidhish PM +971 55 532 2075/nidhish@printweekmena.com and
Dilip Kumar +971 56 893 4924/dilip@printweekmena.com. © Content Media Group LLC. Sharjah Media City, Sharjah, UAE. Email: support@printweekmena.com No part of this publication may be reproduced
without the written permission of the publishers.
www.printweekmena.com November 2023 PrintWeek MENA 03