Page 14 - PWM_OCTOBER 2021 EBook

NEWS PACKAGING

Flint Group launches offset Color-Logic in

worldwide
packaging solutions division Color-Logic, the software for

metallic printing and print-
ing on metallic substrates–is
now available around the
Flint Group, a leading global tact for Sheetfed Inks, Press world. Color-Logic licensees
supplier of print consuma- Room Chemicals and in more than 70 countries
bles has announced the Printing Blankets will be offer their customers and
launch of Flint Offset brands quick, easy, and fool-
Packaging Solutions hugely beneficial for our proof metallic printing.
(FOPS), a new division customers. Our expert sales Perhaps more important,
aligning the route to market team have a wealth of expe- major press manufacturers
for Sheetfed Inks, Press rience and knowledge across now offer Color-Logic soft-
Room Chemicals and all aspects of the offset print- ware and training as part of
Printing Blankets. ing market and are now well their equipment offerings
Whilst the Sheetfed and and customer training.
I mage T r ansfer positioned to support our Manufacturers, resellers, and
Technologies teams have customers with a uniquely demonstration facilities may
worked closely together for Betin: “We are delighted to be collaborating with Epple” powerful combination of be found using a worldwide
many years, servicing their products and services, with map on the Color-Logic web-
common customer base, the become a full portfolio pro- str ategy r emains access to the industry’s site at www.color-logic.com/
alignment of these product vider for the offset printing unchanged; to be a leading broadest array of pressroom resellers/. Licensed Color-
groups under one leader- industry” said Tony Lord, provider of pressroom prod- Logic printers may be found
ship structure will provide President of FOPS. “We will ucts and services, delivering products through a single at www.color-logic.com/fin-
FOPS’ customer base with a continue to service our cus- exceptional value, quality sales contact.” daprinter/.
‘one stop shop’ for all tomer base across both the and innovation, and the cre- Flint Offset Packaging Mark Geeves, Color-Logic
sheetfed offset commercial sheetfed commercial and ation of FOPS strengthens Solutions brings together director of sales and market-
and packaging printers. the globally recognised ing, said: “Printers never
“The alignment of packaging printing market our position to achieve our brands K+E, Day and Varn cease to be amazed at the
Sheetfed Inks and Image segments, and look to goals.” speed at which specialty files
Transfer Technologies is a expand our focus, support Nick Brannan, global to further strengthen Flint such as white ink masks can
positive step for Flint and expertise within commercial director, FOPS, Groups position in the offset be prepared using Color-
Group, enabling FOPS to sheetfed packaging. Our said “a single point of con- printing market. Logic software.

Mini-human hologram from BOBST to participate

product packaging in World Tobacco ME

Geelong, Australia – An Connoisseurs of tobacco,
intriguing future where who want to touch, test, and
shoppers can virtually talk to try a variety of tobacco prod-
the products on the shelf is ucts would be making a bee-
getting closer with the devel- line to the Dubai World
opment of a new concept that Trade Centre where the
adds a human-hologram to World Tobacco Middle East
product packaging. is to be held on 26-27
A prototype, developed by October, 2021. The first
tech juggernaut, Immertia, major tobacco event to take
uses augmented reality to The hologram is supported by a range of multimedia content place in over two years, it is Two day event held in DWTC
project the ultra-realistic the world’s largest tobacco-
hologram from within the mation and advice, about the woman provides a simple, related international exhibi- World leaders BOBST
tion and conference drawing
product packaging. product. She can provide intuitive way to receive infor- thousands of professionals. along with partners ACTEGA
A video demonstrating the information in English, or in mation. The trust factor will Tobacco products from and IST Metz GmbH will
hologram concept shows a Spanish. It’s been an absolute be important barrier for con- over 150 manufacturers from exhibit their packaging and
smartphone activating a pint- showstopper for us so far. You sumers, and the concept has all around the world would labelling solutions for the
sized female hologram, by can see people’s responses – been developed with that in feature the choicest brands of tobacco industry as ‘Leading
innovation’. Tobacco packag-
scanning the packaging. just pure amazement.” mind. cut tobacco, cigarettes, ing requires unique specifica-
Immertia’s managing How it works: Consumers “The vision is to bring real cigars, and shisha. The event tions and BOBST provides
director, Dave Chaffey said use their smart phone to scan people into the mix,” said will also showcase a host of some of the best choice for
the response to the ground- and activate the packaging. Chaffey,” Trusted faces, a doc- related products including flexibility and high volume
breaking concept had been The augmented reality holo- tor a pharmacist, or likeable processing and packaging production. Brand owners
overwhelming. gram is then viewed through celebrity could just as easily machinery, packaging mate- and packaging designers in
“The prototype we’re the camera, where she offers be in that place”. rials, printing solutions, the tobacco industry who
showing today is fascinating. product information and Immertia has announced adhesives, flavouring, inspec- have always wanted to boost
You’ll see there’s a person, a advice. an accelerated move to mar- tion and testing equipments, productivity, create a distinct
hologram, inside the packag- Aside from the initial sur- ket and is calling for expres- and agricultural machinery niche for their products, and
ing, waiting to provide infor- prise, the holographic sions of interest. among others. protect them.
14 PrintWeek MENA October 2021 www.printweekmena.com