Page 16 - PWM2025_AUGUST EBOOK

NEWS EVENTS

Avery Dennison at Labelexpo 2025

Avery Dennison has con- innovations like label deliver end-to-end transpar-
firmed it will mark 90 years release technology enable ency, enabling real-time
of ‘Making Possible’ at the more effective recycling tracking from production to
Labelexpo Europe, by show- and reuse of materials, help- point-of-sale and helping
casing how its materials sci- ing brands stay ahead of businesses optimize opera-
ence and digital tightening legislation and
identification technologies rising consumer expecta- tions and reduce shrink.
continue to unlock new tions. Avery Dennison will also
value for customers across Innovations on display present its latest functional
the value chain. will include AD CleanFlake material and RFID advances
The company’s exhibit for PET, AD CleanGlass for for automotive and EV bat-
will be headlined by a key- glass, AD CleanFiber for teries, supporting greater
note appearance from presi- Company will mark its 90th anniversary impact of its innovations paper and cardboard, and traceability and connectiv-
dent and CEO Deon Stander film label options for HDPE.
and will feature technolo- Helger Reitsma, vice pres- cular future, enabling A dedicated retail zone will ity.
gies addressing some of ident of marketing of label connectivity and creativity showcase packaging innova- For the pharmaceutical
today’s most urgent business and packaging materials in in packaging and beyond, or tions designed to enhance sector, options are designed
challenges. EMENA at Avery Dennison, simplifying complex compli- shelf appeal and drive con- to enhance patient safety and
The booth will also offer a commented: ‘Labelexpo is a ance demands, we’re sumer engagement, includ- meet stringent regulatory
bold look into the next dec- world-class stage for show- focused on unlocking new ing the latest luxury materials standards by improving
ade of innovation: from casing the best of our indus- possibilities by connecting from Avery Dennison’s product authentication and
advances in circular packag- try, and we’re proud to mark the physical and digital to Infinity and Sensorial increasing supply chain visi-
ing and intelligent labels to our 90th anniversary by solve some of the world’s Collections, as well as dem-
breakthroughs that will sharing how our innovations most complex challenges.’ onstrations featuring RFID bility. The company will
drive sustainability effi- are helping customers stay Avery Dennison’s booth and NFC technologies. mark its 90th anniversary by
ciency, shelf appeal and per- ahead. Whether it’s rethink- 3E61 will feature demon- An interactive display will sharing the impact of its
formance. ing materials for a more cir- strations showcasing how show how RFID technologies innovations.

Mark Andy to showcase pressroom technologies at Labelexpo

Mark Andy has been gear- we’ve developed targeted packaging, and the DSHD
ing up for the upcoming solutions for each of these HighSpeed 1200 hybrid,
Labelexpo Europe 2025, priorities. claimed to be the industry’s
where it will present a full ‘From the modular Pro fastest 1,200 DPI technol-
spectrum of pressroom Series flexo platform – ideal ogy, delivering digital qual-
innovations, including four for stepping into digital with ity at speeds up to 146 m/
live printing platforms and integrated toner options – to min. Additional demonstra-
technologies from Mark the DSHD HighSpeed 1200 tions will include the Pro
Andy Print Products, hybrid that redefines Series, a fully servo-driven
Rotoflex and Arpeco brands. throughput at speeds of 146 flexo platform engineered
During the show, Mark m/min, and our new 660 for short-run label produc-
Andy will demonstrate four mm Performance Series
live printing platforms The company will demonstrate four live printing platforms sleeve press designed to tion, offering fast changeo-
alongside comprehensive expand label and flexible vers, low waste and a
technologies from its Mark long-term flexibility for con- focus on three things to packaging capabilities, we’re modular design that adapts
Andy Print Products verters facing the constantly drive their business forward: delivering technology that as converters grow. A full
(MAPP) division and the shifting demands of today’s digitizing, increasing pro- meets the moment.’ The range of MAPP consuma-
company’s Rotoflex and company will showcase the bles and pressroom essen-
Arpeco brands. Together, printed packaging market- ductivity, and diversifying Performance Series, a 660 tials will support converters
these technologies reflect place. into adjacent categories,’ mm sleeve press engineered with supplies, tools and
the company’s focus on pro- ‘In a highly competitive said Duane Pekar, CEO of to boost throughput for both technical expertise to power
ductivity, automation and market, converters need to Mark Andy. ‘At Mark Andy, labels and mid-web flexible every step of production.

14 PrintWeek MENA August 2025 www.printweekmena.com