Page 17 - PWM2025_AUGUST EBOOK

PROFILE

SHIFT 2025: HEIDELBERG unveils

platform for digital transformation

P and automation of business and production processes as one
rinting industry managers still regard the digitalization

of their biggest challenges. The entire printing sector is in
the midst of the digital transformation and many print shops
are searching for solutions that will enable them to put the
new technological possibilities to successful use in their business mod-
els. Surveys conducted by Heidelberger Druckmaschinen AG
(HEIDELBERG) among printing companies in all key markets world-
wide confirm these findings.
“Automation is becoming all the more important for the competi-
tiveness of print shops as print runs shrink, the volume of small jobs
grows, staff shortages increase, and personnel costs rise ever higher. In
this situation, attention is focusing on hybrid print production with an
automated and increasingly AI-driven workflow,” says Dr. David
Schmedding, Chief Technology & Sales Officer at HEIDELBERG.
SHIFT 2025 – the new international summit initiated by
HEIDELBERG – is now set to address these hot topics. The aim is to
help print shops with their digital transformation. The two-day sum-
mit is taking place on September 16 at the halle02 events venue in
downtown Heidelberg and September 17 in the HEIDELBERG Print topic-specific workshops that enable participants to select their own focus
Media Center – the Home of Print – at the company’s Wiesloch-
Walldorf site. The target groups are managers and employees of com- areas. A further focal point will be the growing importance of AI, which is
mercial, packaging, and label printing companies of all sizes. already being used successfully in many aspects of production.
“At SHIFT 2025, HEIDELBERG will be bringing together the print- At the most recent drupa, HEIDELBERG also unveiled Prinect Touch
ing industry’s digitalization experts. A whole host of practical presen- Free. This new AI-driven production software decides independently and
tations and workshops will enable them to obtain information about dynamically what is the most cost-effective and efficient output channel
various approaches to process automation. We will be offering partici- for producing the relevant print jobs. It bases this decision on all the
pants a unique platform to compare notes on the challenges and how orders in hand as well as comprehensive machine, production, and job
to go about the digital transformation of business and production pro- data.
cesses,” explains Christopher Berti, Head of Digital Ecosystem at Heidelberger Druckmaschinen AG (HEIDELBERG) is a leading technology
HEIDELBERG. company that has been standing for innovation, quality, and reliability in
mechanical engineering worldwide for 175 years. With a clear focus on growth
Workflow automation in a hybrid production environment and as a total solution provider, HEIDELBERG is driving further development
On the first day of the summit, decision-makers – in other words, in the core areas of packaging and digital printing, software solutions, and
printing and packaging industry directors and experts – will discuss lifecycle business with service and consumables so that customers can achieve
digitalization projects that they have successfully implemented at maximum productivity and efficiency. The company is also focusing on
their companies. Presentations will focus on goals, challenges, expanding into new business areas such as high-precision plant engineering
approaches, and results. with integrated control systems, automation technology, robotics, and the
On day two, the event will continue at the HEIDELBERG Wiesloch-
Walldorf site. In the new Home of Print, which opened here in June, growing green technologies sector. With its strong international presence in
approximately 170 countries, the creative power and expertise of its roughly
the end-to-end solutions of HEIDELBERG take center stage.
In the biggest exhibition space in the entire industry – more than 9,500 employees, its own production facilities in Europe, China, and the USA,
9,000 square meters of it – the company showcases its credentials as a and one of the largest global sales and service networks, the company is ideally
full-range provider with a portfolio for offset, digital, and flexographic positioned for future growth.
printing that is incorporated into a comprehensive ecosystem contain- SHIFT 2025 is a new platform created by HEIDELBERG that aims to help
ing numerous software solutions for process automation. print shops with their digital transformation. This two-day event focuses on
Participants will be able to learn about digital process control in a process digitalization and hybrid print production, offering insights, innova-
hybrid workflow environment that includes both offset and digital tions, and real-world insights. Find all information regarding the event at
printing technologies. The presentations will be complemented by www.heidelberg.com/shift-2025.

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