Page 6 - PWM2023_December EBook

PROFILE

Wide-format printing: Affordable

new revenue opportunity

H a traditional print business into the wide-format digital print
P talks about the opportunities that are available in pivoting

production space. They’ve been producing wide-format digi-
tal poster printers since the turn of the millennium.
Today wide-format is everywhere. Look around the next
time you are in town. There are backlit billboards and frontlit banners;
interior signage and display graphics on shop windows and in-store post-
ers; temporary popup displays promoting the latest seasonal campaigns
and special offers; and vehicle graphics on vans and vinyl wrapped cus-
tomised cars. Wide-format digital print is everywhere, and it provides a
very real growth opportunity for any commercial print business.
With the recent release of the HP Latex 630 printer series, the price
point of entry into commercial quality wide-format print production has
also never been lower. It is quite literally now accessible to all.

HP on how to maximise profits with wide-format print
Wide-format print has been regarded as a key growth market for some
time now, with a huge range of work on offer for companies active in
this sector. However, as more businesses move into the market, compe- working in the architecture, engineering and construction sectors to give
tition for work intensifies and print companies are having to be clever their attention to what is important. For those companies focused more on
about the way they operate to maximise their profits. There are plenty of textile-based word, the HP Stitch printer series includes a host of machines
things to consider when ensuring you are generating the maximum capable of producing vibrant and accurate colours across all sorts of applica-
amount of profit from the wide-format work you are producing.
First and foremost, the choice of printer is of paramount importance; tions within this creative sector.
the right investment can set you on the path to profit and establish your
business among the leaders in wide-format print. For example, some Pushing the boundaries
machines are designed for specialist applications and niche work, while One of the first things you should be talking about when it comes to buy-
other devices are more versatile and can handle a range of popular and ing a new printer is how well it operates in terms of productivity. While
widespread work such as posters and textile products. there are plenty of good options on the market when it comes to wide-for-
However, as is the case with all types of new investment, selecting a mat print kit, many of these are limited by their speed and will restrict users
printer is no easy task. If you are looking to produce wider-format work, in terms of how much work they can take on, and thereby reducing profit
then you should be asking, “is the printer wide enough for this work?” potential. Investment in HP wide-format equipment is a safe bet. Not only
Similarly, if you want to take on textile-based work, you should establish
whether a printer has been designed to handle this sort of material and do our printers offer high quality printing capabilities across a range of sub-
if it is able to run inks that are compatible with textiles. strates, but also produce work at an excellent rate, thus allowing you to take
By asking these types of questions, you are ensuring you have the right on more work and form partnerships with a wider range of customers,
piece of technology in place to handle the type of work you want to pro- boosting your income and profit in the process. Take for example the HP
duce, allowing you to target the markets that offer the most profitable Latex 800 series; both the HP Latex 800 and HP Latex 800W offer printing
opportunities for your business. speeds of up to 36sq m/hr in outdoor mode, printing vivid colours on media
At HP, we offer a wide range of wide-format print solutions, each as wide as 1.63m. These machines also offer storage for up to 100 jobs, allow-
designed to help customers produce quality print every time across all ing the user to start printing certain jobs quickly without having to worry
types of applications within wide-format markets. about tricky setup.
HP Latex printers enable users to print on virtually any substrate,
deliver the highest quality of print over time and deliver projects on the The added benefit of working with the HP Latex printers is that you can
same day, thus allowing them to access all sort of work in the wide-for- work with HP’s market leading white ink. This innovative feature allows you
mat segment. to add another dimension to wide-format print work, which will in turn help
Then there is the HP DesignJet range, a series of wide-format print job your business stand out from the crowded market as an innovator in this
submission plotters that are intuitive and easy to print, allowing those highly creative segment.

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