Page 21 - PWM2023_February

PREDICTIONS NEWS

Printers must find a niche: Quadient

Quadient’s UK strategic full potential of automation year, both need to work
accounts manager Chris in reducing manual work together to support innova-
Awcock stresses that in and increasing agility. tion.
2023, printers will need to Simply put, next year will be “One key trend in 2022
find a niche and be the best all about innovation and was automation. This has
at it, or ensure that all of value. been a theme over the past
their offerings are high qual- “The biggest challenge few years, but this year it
ity - being a jack of all trades over the next year will be was truly realised and
but a master of none is no around capturing more, adopted. There has been a
longer a profitable option. offering more, and showing significant move to multi-
According to him: “A signifi- value during such a turbu- channel creation and distri-
cant trend in 2023 will be lent time. Suppliers have a bution of documents, and
the move towards specialisa- Quadient’s UK strategic accounts manager Chris Awcock duty to make this as easy as automation is key to ena-
tion. As communications possible for printers, which bling this – alongside
become truly multichannel, ing of their challenges, by another provider. But, if will be even more important increasing engagement and
it’s no longer profitable to be needs and wants. Those who they’re offering additional with the coming economic innovation, and reducing
a jack of all trades but a mas- get ahead of the game and value-add propositions such situation. the need for time consum-
ter of none. Printers will carve out these niches will as production, creativity and “With such a focus on ing, manual processes.
have to either concentrate be those who not only sur- composition, then they’ll innovation, suppliers need “The past year has also
on being the best in a spe- vive but thrive. become much harder to to give printers the tools to been characterised by a rise
cific area or stream, or “Alongside finding their replace. innovate and show them in consolidation though
ensure all their offerings are niche, we’ll also see printers “Finally, we’ll see this how they can do more with acquisitions and partner-
high quality. Customers will increasingly viewing them- year’s focus on automation less. At the end of the day, ships. Finally, despite
only invest in printers with selves as partners to their intensify as part of the wider suppliers and printers GDPR being four years old,
expert knowledge of their customers. If they are just conversation about engage- should see themselves as there has been an increased
market and business, along- offering print services, then ment and innovation. partners. To navigate the focus on compliance and
side an in-depth understand- this can be easily replicated Printers are still realising the challenges of the coming integrity.”

Embrace sustainability and automation: The Delta Group

When the Delta Group “To embrace sustainability manufacturing.
chief executive shared his and automation is the single “We will maintain our
predictions in 2018 he biggest opportunity for the focus on delighting our cus-
wanted a break from Brexit, printers in 2023. We identi- tomers with our forward-
this time around he would fied in 2019 that to flourish in looking approach to
love a return to normality. In our market and for print to be continuous improvement
his words: “We have history taken seriously as a channel and innovation, to achieve
of being first to market on for promotion, it had to align the right outcomes, aligned
new technologies that criti- to our client’s sustainability to our business strategy in
cally align to our client’s practises. Year-on-year, since 2023. We will place more
needs. We currently have 2019 our development of our focus on our supply chain
some world and European award-winning Delta Net strategy and leverage our
firsts to market technologies The Delta Group chief executive Jason Hammond Zero strategy has helped us scale We’ll also place greater
at our site at Waltham Cross, directly influences the price manufacturing, which is support our clients and emphasis on continuous
whether that be serving a we deliver to clients, which critical, but across all areas deliver value. Automation is improvement to drive inno-
trend around personalisa- also affects demand. of business, whether that be also a key business strategy vation, productivity, and
tion, lower consumption “Therefore, the trend in our creative agency out- that we have been pursuing ROI of campaigns we
aligned to sustainability or we’re focusing on as busi- put or the ability to calculate for the last three years. 2023 deliver. Ultimately, it’s all
automation. Inflation is a ness to suppress the wider Co2 emissions for each pro- will see further benefits to
catalyst/accelerant for inflationary pressures is our clients whether that be in about our clients, whilst run-
change, primarily because it automation. Not just in our ject we deliver. a creative agency around or ning an efficient business.”

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