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TECHNOLOGY REPORT






      (CIPD) is, however, seeing encouraging   The CIPD particularly wants employers to think about support-  this form of communication.” But on a
      signs in the jobs market according to its   ing the right to request flexible working from day one. At the   positive note, at least he is still able to
      latest Labour Market Outlook report.  moment, a flexible working request can only be made after 26   arrange interviews.
        As Claire McCartney, senior resourc-  weeks of being in post.
      ing and inclusion adviser at the CIPD,   From a recruiter’s perspective, Thompson is seeing movement.   “Throughout lockdown,” he says, “I
      reports: “56% of the 2,000 employers   He says: “Companies are responding positively and proactively to   have managed to place people without
      surveyed said they are looking to recruit   changes in market conditions and are allowing staff to work from   them meeting face-to-face. If this pan-
      in the first quarter of 2021, up from 53%   home where possible.” However, he adds that clients do want staff   demic occurred even 20 years ago, you
      in the previous quarter and 49% six   to return to the office when permitted to do so – “although there   would have been telling a completely
      months ago. However, this is down from   are benefits to home working, nothing compares to the productiv-  different story.”
      66% during the same quarter last year.”  ity of a team environment”.               It’s logical that there are perhaps 50%
        And it shouldn’t come as a surprise   Naturally, and understandably in today’s market, individuals   more applications than normal and
      that those sectors indicating strong hir-  aren’t leaving jobs for greener pastures. Instead, Thompson con-  because of this, the most common com-
      ing intentions include healthcare,   siders that “redundancy and employer instability are the only two   plaint from candidates is that a lot of
      finance and insurance, education, and   reasons that people are looking for a new role.”  recruitment companies don’t acknowl-
      information and communications.   This means, in his view, that companies seeking to hire at this   edge applications. In recruitment’s
        Conversely, organisations planning to   time have to have an offering that truly stands out.  defence, Thompson says that “this is a
      make redundancies in the first quarter                                           common flaw of more general recruit-
      fell from 30% to 20% compared with the   The pandemic has changed the process    ment companies rather than special-
      last quarter.                     With the pandemic making social interaction either awkward,   ists.”
        As McCartney sees it, employer confi-  harder or illegal, the recruitment process has had to change some-
                                                                                          His advice to general recruitment
      dence may be increasing because of “the   what. For the CIPD, McCartney is firmly of the view that employ-  firms is to remember that “it’s a human
      Brexit free trade agreement”, the suc-  ers should be “ensuring rigour, structure and challenge” is applied   being with hopes and aspirations, going
      cess of the vaccine rollout, and the   to every stage of their recruitment process – “not only because   through one of the most difficult times
                                      they’ve become more reliant on technology, but because they
      extension of the Coronavirus Job
 The new face of recruitment  Retention Scheme.  need to step up their efforts to improve diversity, particularly at a   in their lives, that is applying for a posi-
                                                                                       tion. Take the time to reply, even if it
                                      senior level.”
                                                                                       they are not suitable for the role, as it
      Flexibility is the new norm
                                        Her advice to employers is to critically evaluate their organisa-
        If there’s one thing that the pandemic   tion’s brand and culture to see how attractive it is to diverse candi-  will be greatly appreciated”.
      has shown, it’s that some jobs can be   dates – and to be asking what changes they can make to help   And McCartney concurs with
      done from home. And with may workers   attract, select, develop and retain more diverse employees. They   Thompson’s stance. She says that
      home schooling, employees need some   also need to evaluate their recruitment activities to assess what’s   employers “need to be mindful of how
      form of flexibility. But can print offer job   most effective at broadening talent pools.  competitive the jobs market currently is
      flexibility and are candidates demanding   “Employers,” she says, “need to be asking questions about what   and the financial pressure that many
      it?                             is critical to any role they’re recruiting for to ensure they’re not   people are under. They also need to
        The first point to note is that CIPD   closing the door on anyone; people from different industries or   think about the damage to their organi-
      research, cited by McCartney, shows   backgrounds will have transferable skills and knowledge. They   sation’s reputation if they are not treat-
      that many employees that are able to   should also consider developing career returners and mid-career   ing applicants fairly and with
      work remotely want hybrid working: a   change programmes to help broaden talent pools and people’s   consideration”.
      mixture of remote and workplace work-  skills.”                                    If she were running the process, she’d
      ing. She says that employers need to be   But for the recruiter, while the role hasn’t altered too much,   look at using pre-application assess-
      mindful of this and should make changes   Thomson says that the most significant difference he’s seen is the   ments to potentially reduce the number
      to their policies and workplace culture   inability to travel and meet clients in person. Instead, he’s having   of unsuitable candidates for roles. And
      in order not to miss out on talent.  to form relationships via Zoom and Teams meetings, and this has   where candidates don’t pass to the inter-
        Further, the CIPD encourages, she   been reflected in the arrangement of interviews for clients: “All   view stage, she would notify them that
      says, “employers to go much further   meetings are being carried out using online platforms rather than   “they have been unsuccessful and are
      given the many benefits flexible working   face-to-face.”                        encouraged to apply for similar roles
      can bring, including improving work-life   When it comes to remote interviews, McCartney says it makes   within the company again; a generic
      balance and making work more accessi-  sense that the same principles for face-to-face interviews apply.   response will suffice for this. Beyond
      ble to those with caring responsibilities”.   She says that “employers need to use the same interview questions   that, any who get through to interview
      On top of that the CIPD thinks that   in order to fairly compare responses”. But for the candidate, it’s a   stage or are shortlisted, but don’t land
      while many have jobs which don’t allow   little harder to sell themselves. As Thompson well knows:   the job, should be given tailored feed-
      remote working there are other forms of   “Meeting someone face-to-face is completely different to meeting   back if possible”. This, she considers,
      flexibility such as job sharing or com-  them on a video call. There is not even that first handshake to cre-  needn’t be long and “is always appreci-
      pressed hours.                  ate an initial impression and some candidates really struggle with   ated by candidates”.


      www.printweekmena.com                                                                   February 2024 PrintWeek MENA   31
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