Page 8 - PWM2026_FEBRUARY EBOOK

NEWS FESPA ME

FESPA Middle East 2026 concludes

FESPA Middle East 2026 reinforced the industry’s Dubai, served as a powerful
concluded at the Dubai focus on future-ready print, reminder that the region is
Exhibition Centre on 15 automation and personalisa- not merely catching up to
January 2026, marking tion, while the final wrap global trends but is actively
three days of high-level demonstrations highlighted shaping them.
engagement, knowledge- refinement, finishing excel- For business owners and
sharing and live competition lence and performance industry professionals, the
across the speciality print under pressure. takeaways are actionable:
and signage sector. From the As FESPA Middle East Invest in Agility: Whether
opening day (13 January 2026 came to a close, the through AI in the back
FESPA Middle East 2026, Dubai highlighted a regional print boom
2026), the event set a strong takeaway was clear: the con- office or digital tech on the
pace, with busy aisles and a Wrap Demos delivered models, sustainability as a versations sparked on the production floor, speed and
highly engaged audience hands-on techniques, practi- growth driver, and the role show floor will continue
exploring the latest product cal tips and real-world appli- of technology and AI in scal- well beyond the event itself. flexibility are your greatest
innovations. Thought- cation insight that resonated ing operations. With strong participation assets.
leading conference sessions strongly with visitors. Panel discussions brought from speakers, partners, Localise Your Strategy:
addressed key themes shap- Building on this momen- diverse perspectives exhibitors, competitors and particularly if targeting the
ing the industry, including tum, the conference pro- together, examining how visitors, the event once Saudi market, presence and
AI, automation, sustainabil- gramme continued to businesses are adapting to again demonstrated its role partnership are key.
ity and wider industry trans- deepen discussions around evolving customer expecta- as a vital platform for con- Validate Your Green
formation. the strategies driving mod- tions, expanding into new nection, learning and pro- Credentials: Move beyond
Live World Wrap Masters ern print businesses. markets and building work- gress within the Middle greenwashing and imple-
competition action tested Sessions explored storytell- flows that support speed, East’s speciality print com- ment systems that measure
elite wrappers on skill, ing and design-led experi- flexibility and long-term munity. The 3rd edition of and prove your sustainable
speed and precision, while ences, print-on-demand growth. The closing sessions FESPA Middle East held in practices.

Simon Jokumsen crowned World Wrap Masters ME Champion

Simon Jokumsen has once to József Szebeni of Vill-fény of world-class talent as the
again demonstrated why he Kft., rounding off a strong season reaches its climax.
is regarded as one of the field of finalists. Bazil Cassim, Regional
world’s elite vehicle wrap- The Middle East edition Manager (Middle East &
pers. The Danish specialist held as part of the FESPA Africa), FESPA, said: “The
claimed the World Wrap Middle East 2026 once again World Wrap Masters Middle
Masters Middle East title, highlighted the technical East has become one of the
securing his second major skill, creativity and competi- most exciting and dynamic
victory of the season follow- tive spirit that define the features of our event, show-
ing his recent win at World World Wrap Masters series, casing the extraordinary tal-
Wrap Masters Sweden. with finalists pushing the ent and technical innovation
A past World Wrap boundaries of what can be
Masters Champion, achieved under time and within the regional wrap-
Jokumsen delivered consist- performance pressure. ping community.
ently outstanding perfor- With this victory, “Each year, the competi-
mances throughout the The Danish specialist claimed World Wrap Masters Middle East title Jokumsen now advances to tion raises the bar by pushing
competition, impressing the World Wrap Masters creativity, precision, and
judges with his precision, leading figure on the global tion. Aleksandar Atanasov of Finals in Barcelona, where professionalism to new
speed and finishing excel- wrapping stage. Bulgaria secured second he will compete against the heights. We are proud to pro-
lence. Representing Folie The final rankings place, followed by Yuki best wrappers from around vide a platform where wrap-
Fashion, his latest triumph reflected the truly interna- Hayashida of Rinda Factory the world. The global finals pers can learn, compete, and
reinforces his status as a tional calibre of the competi- in third. Fourth place went promise another showcase connect.”

06 PrintWeek MENA February 2026 www.printweekmena.com