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FESPA ME NEWS

Helios Business Systems at FESPA

Following a successful for its four-in-one capability, more creative, agile and
showing at FESPA Middle combining UV printing, UV demand-driven.
East 2026, Helios Business DTF, UV printing with gold Sustainability also featured
Systems LLC has reaffirmed foiling, and TPU printing for more prominently in cus-
its focus on flexible, applica- textile heat transfer within a tomer conversations than in
tion-driven technologies single system. This versatil- previous years. Helios intro-
and sustainable solutions for ity, Rajee explained, reso- duced P-Tex, a 100% recy-
the region’s evolving print Helios described the show as both productive and encouraging nated with visitors looking clable printing material
and signage market. met the company’s objec- tising, digital printing, sig- to expand application offer- made from recycled PET
Reflecting on the event, tives. Several key products nage and packaging sectors. ings without the cost or bottles, which generated
Nandakishore Rajee, achieved strong visibility, According to Rajee, these space requirements of multi- strong interest from visitors
Business Development helping Helios raise aware- visitors were clear about ple machines. keen to adopt greener alter-
Executive at Helios Business ness around solutions it sees their operational needs and In terms of market direc- natives without compromis-
Systems, described the exhi- as having significant poten- were actively seeking practi- tion, Helios observed a clear
bition as both productive tial in the Middle East. The cal, scalable technologies to shift towards versatility and ing on quality.
and encouraging. He noted show also served as a plat- support expansion. faster return on investment. “FESPA reaffirmed that
that beyond strong organisa- form to strengthen relation- Among the solutions Customers are increasingly innovation, adaptability and
tion, the quality of visitors ships with existing showcased, the strongest prioritising compact sustainability will be central
stood out, enabling mean- customers while opening interest centred on the machines that can handle to our growth in the
ingful discussions with pro- doors to new business Alpha Magic range—par- multiple applications, along- region,” Rajee said, under-
fessionals focused on opportunities. Engagement ticularly the Alpha Magic side growing demand for scoring the show’s role in
technology adoption and at the stand was primarily UV Flatbed Printer and the premium finishes, customi- guiding Helios Business
business growth. with business owners, pro- Alpha Magic UV RTR sation and short-run produc- Systems’ next phase of
From a commercial per- duction heads, designers Printer. The UV RTR model tion. These trends point to a development in the Middle
spective, the event largely and traders from the adver- drew considerable attention market that is becoming East.

FESPA ME 2026: How to capitalise on the region’s print boom

FESPA Middle East sector, the demand for high- clear: to capture the Saudi
recently opened its doors for quality, quick-turnaround opportunity, you must be
the third edition of its print is skyrocketing.” Radia present, agile, and aligned
regional expo, creating a noted that the packaging with the nation’s push for
vital meeting of minds for market alone is valued at 12.8 innovation and sustainabil-
speciality printers, sign- billion, with digital printing
makers, and industry lead- expected to see a com- ity.
ers. But this event was far pounded annual growth rate AI has been the buzzword
more than a showcase of of 5.2% between 2026 and of the year, but at FESPA
wide format digital printing 2034. Entering this market Middle East, the conversa-
or the latest in garment dec- requires more than just tion moved from abstract
oration and Textiles; it was a exporting goods. The conver- theory to practical imple-
strategic roadmap for the sation emphasised the mentation. Carlo Pepe of
future. From the exhibition “A regional print boom driven by Saudi Arabia’s Vision 2030” importance of localisation. Koshima.AI led a workshop
floor to the conference area, event was the discussion sur- nage, textiles and marketing The government is actively demystifying AI for print
the message was clear: the rounding the Kingdom of materials. encouraging local employ- businesses. He stressed that
tools for growth are here, Saudi Arabia. Driven by Amit Radia of the Atlas ment and entrepreneurship,
but they require a shift in meaning international busi- AI is not just about generat-
mindset to wield effectively, Vision 2030, the Kingdom is Group highlighted the sheer nesses must look to form ing text or images; it is a tool
writes Debbie McKeegan. aggressively diversifying its scale of this transformation. local partnerships and invest for optimising the unglamor-
Perhaps the most palpable economy, creating unprece- “With giga-projects and a in regional production hubs. ous but essential parts of a
source of excitement at the dented demand for print, sig- burgeoning entertainment For printers, the lesson is business.

www.printweekmena.com February 2026 PrintWeek MENA 07