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FESPA MIDDLE EAST NEWS

“Show helps to boost our visibility”

The FESPA Middle East sions to hear what our cus- part? There is no need for
event aims to extend tomers really want. Plus, contour cutting; its
FESPA’s global exhibitions, we’re rolling out some value unprinted areas provide the
business support and com- solutions for train and tran- transparency you need. The
munity to the Middle East, sit branding. It’s not just next is MACTAC’s WW 319
North Africa and South about a bunch of products; PU Gloss, making the
Asia. Shabin Jacob, Product it’s about giving visitors a MACTAC Wall Wrap Series
Manager of Al Shabak feel for what we’re all about even more versatile. This
General Trading Co. L.L.C., – sustainability, value solu- PVC-free innovation
said: “We are genuinely tions, and performance- doesn’t just redefine flexi-
excited to participate in the guaranteed products. bility and performance; it’s
inaugural FESPA Middle “We are thrilled to intro- a game-changer in sustaina-
East show; as a global show, “The FESPA Middle East 2024 to boost our visibility in the region” duce our latest game- bility. What sets it apart is
this significantly boosts our changer – MACTAC’s JT the one-of-a-kind soft face
visibility in the Middle East self-adhesive market leaders decor solutions from 6710 CG-RT PET. What sets film formulation, specially
region. The Global presence like MACTAC, along with MACTAC. One thing we’re it apart? Faster installation crafted for textured and
of FESPA size fits nicely our focus on sustainability super proud of is MACTAC’s without contour cutting! brick walls. Perfect for real-
with our strong presence in and interior decor, we prom- successful fleet graphics This digitally printable, opti- world challenges, it’s your
countries like the UAE, ise an engaging experience solution and the value- cally clear, and PVC-free go-to solution for various
Qatar, Oman, and Saudi for visitors, reflecting on our added solutions of solution is designed to bring outdoor surfaces – from
Arabia, giving us a strategic leadership and contributing MACTAC. At our exhibit, stunning clarity to any win- stone to bricks and paint –
advantage as industry lead- to the evolving landscape of we’re keeping things hands- dow or glass partition. It’s a and diverse weather condi-
ers. This show not only high- the sign and graphics sector on with live demos, showing perfect match for Latex and tions. With MACTAC’s
lights our 40-year legacy but in the Middle East. how things work in real life. UV curing inks, offering not solutions, we’re not just
also underscores our com- “We are preparing for the We’ll also have product just vibrant graphics but also expanding possibilities but
mitment to innovation and show, focusing on sustaina- demos using actual case easy removal for up to a year redefining application
continued excellence. With bility and exciting interior studies and personal ses- post-application. The best standards.”

“Excited to join a global platform”: ADS Advertising Materials

FESPA Middle East is a related industries. To name print business in the MENA
new event serving the speci- a few, I would say that the region in the coming finan-
ality print, signage and vis- Green & Sustainable cial year.”
ual communications Printing, AR Integration in The first edition of the
community in the Middle digital signage experiences annual exhibition will take
East and Africa regions. as well as the Wide-Format place at Dubai Exhibition
Harry Joseph of ADS Printing sectors have tre-
Advertising Materials LLC, mendous scope to grow pro- Centre, United Arab
in a conversation with gressively. Emirates, from 29 to 31
PrintWeek MENA, says: “With the digital transfor- January 2024. The visitor
“We are excited to be a part mation, the constant audience will comprise of
of a global platform and are demand for customization large format digital printers,
going to be demonstrating and personalization in a host textile printers, print service
our products showcasing “We are excited to be a part of a global platform”: Harry Joseph of industries/platforms providers, fleet graphics pro-
cutting-edge technology. future of the industry. this Plotters that consist of flag- including Events/ ducers, sign-makers and fab-
We’re gearing up to unveil will be our first time partici- ship products with eons of Ex h ib i tio n s/ Si gn a ge / ricators, brand owners and
the latest innovations in pating in a FESPA event. proven excellence. We’re Interiors/Fitout and so on,
plotting and laser-engraving We are showcasing tech- also looking to showcase sev- the growth of the creative agencies, interior
technology. Join us for live E-Commerce industries and designers and architects, and
demonstrations, exclusive nology from GCC brand of eral other products/solu- diversification of the mar- visual communications pro-
product launches, and Laser Machines and tions that are beneficial for ket, I have a positive outlook fessionals from the ME,
insightful discussions on the Graphtec brand of Cutting the signage, printing, and towards the growth of the Africa and South Asia.

www.printweekmena.com January 2024 PrintWeek MENA 13