Page 11 - PWM2026_JANUARY EBOOK

FESPA ME NEWS

Flex Europa eyes smarter growth

As FESPA Middle East customers to scale at a pace market. Demand is rising for
2026 approaches, Flex that suits their business. The both short- and long-run,
Europa Middle East FZC is goal, Abdeljalil explains, is to high-quality applications,
using the platform to deepen lower the barriers to digital with digital technology ena-
industry connections and adoption and ensure custom- bling greater flexibility and
track the next phase of digital ers achieve tangible value control. Automation and
transformation across the from their investments. connected workflows are
region’s print and signage Sustainability is also becom-
m a r k e t . ing an increasingly practical also gaining momentum,
For Rashed Abdeljalil, consideration for print busi- helping businesses save
Business Development nesses. Rather than time, reduce errors and
Manager at Flex Europa approaching it as a trend, respond more effectively to
Middle East, FESPA remains The value of FESPA lies in its ability to bring the industry together Flex Europa Middle East customer expectations.
one of the most effective focuses on efficiency-led What differentiates Flex
environments to engage tions designed to simplify stand what will define the solutions that reduce energy Europa Middle East in a
directly with the decision- production and improve reli- industry’s next stage of evolu- consumption, minimise competitive, technology-
makers shaping the industry. ability. The emphasis is on t i o n . waste and support stream- driven landscape is its focus
The event provides an oppor- delivering consistent print The rapid growth of the lined production workflows. on long-term partnerships.
tunity to reconnect with part- quality, faster turnaround Middle East’s digital printing This approach enables cus- The company prioritises
ners, meet new customers times and systems that and signage market—par- tomers to improve environ- training, ongoing support
and have candid conversa- reduce unnecessary opera- ticularly across retail, brand- mental performance while
tions about market direction, tional complexity. Abdeljalil ing and events—continues to maintaining commercial via- and customer confidence.
operational challenges and notes that alongside show- shape the company’s strat- bility. According to Abdeljalil, that
emerging opportunities. casing its own capabilities, egy. Flex Europa Middle East Looking ahead, Abdeljalil commitment to after-sales
At this year’s show, Flex the company is actively is responding with flexible sees customisation and speed engagement is what creates
Europa Middle East is focus- exploring new technologies digital solutions supported by as two of the most influential lasting value in a crowded
ing on digital printing solu- on the show floor to under- strong local service, allowing trends shaping the GCC print market.

FESPA ME: Dubai to welcome the region’s biggest wrap stars

FESPA Middle East is set wrap experts who will assess terclass, and efficiency and
to welcome the biggest technique, execution, accu- workflow cutting. The ses-
names in vehicle wrapping, racy, and finishing across sions form an integral part of
printed vinyl application, each challenge. the World Wrap Masters
colour change wraps, paint In addition to the compe-
production film (PPF), and tition, visitors will benefit experience, offering practi-
window tint, as part of the from immersive training cal insights and expert guid-
third edition of the World workshops and live demon- ance designed to inspire and
Wrap Masters Middle East. strations delivered by six upskill professionals from
The highly anticipated industry experts in the wrap- across the graphics, signage,
competition will bring ping field, who will also and wrapping industries.
together the region’s most form part of the judging
skilled and up- and-coming panel: Ole Solskin, Kiss The winner of the World
vehicle wrapping profes- Wrap stars from around the world will battle it out at FESPA ME Lajos, Ivan Wrap Masters Middle East
sionals to compete across a through multiple competi- applications across a range Tenchev, Penélope Garrido will earn a coveted place in
series of technical and crea- tive rounds. of objects and surfaces. Milla, Carlos Ruiz Fort, and the World Wrap Masters
tive challenges. This year Tasks include full and par- Supported by sponsors Paige Walton. They will Final, taking place in May in
and participants will be cover wrapping basics, PPF Barcelona, where they will
tested on their knife skills, tial vehicle wraps, printed AGMC, Hexis, and application, window tint,
application techniques, vinyl applications, colour- WrapStock, the competition wrapping details and finish- compete against top wrap
speed, precision, and overall change wraps, and paint pro- will be judged by an elite ing, advanced wrapping artists from around the
creativity as they progress tection film (PPF) panel of globally recognised techniques, detailing mas- world.

www.printweekmena.com January 2026 PrintWeek MENA 09