Page 8 - PWM2026_JANUARY EBOOK

NEWS FESPA ME

Taya Groups’PVC-free innovation

As FESPA Middle East environments—continues to Assessments, enabling cus-
2026 approaches, sustaina- influence Taya Groups’ tomers to quantify environ-
bility and material innova- regional strategy. The com- mental impact and make
tion are emerging as central pany is working closely with informed procurement deci-
themes for the region’s print Blue Rhine to ensure reliable
and signage industry. For material availability, techni- sions.
Taya Groups, the event rep- cal support and application- Looking ahead, Abbott
resents a strategic platform led education, while aligning identifies sustainability-
to engage with forward-look- product development with driven procurement,
ing printers, brand owners local requirements such as demand for lightweight and
and partners shaping the heat resistance, durability reusable materials, and
future of visual communica- and compliance with tighten- closer collaboration across
tions in the Middle East. At the centre of the company’s FESPA ME presence is Kavalan ing sustainability standards. the supply chain as key
Co-exhibiting with its critical role in enabling technologies, reinforcing the Sustainability, Abbott notes,
regional partner Blue Rhine, meaningful conversations message that sustainability is embedded in the compa- trends shaping the future of
Taya Groups is using the around innovation, responsi- does not require trade-offs in ny’s material science rather speciality print and signage
show to strengthen existing bility and long-term industry durability, colour quality or than positioned as a market- in the GCC. These develop-
relationships while demon- g r o w t h . ease of installation. Making ing add-on. Kavalan materi- ments, she says, align closely
strating how sustainable At the centre of the compa- its regional debut at the show als are PVC-free and with global industry direc-
materials can be deployed in ny’s presence is Kavalan, its is Gecko Stroma, a new PVC- manufactured using a water- tion and reinforce the need
real-world applications with- PVC-free printable media free floor mat solution aimed saving production process for practical, data-backed
out compromising perfor- range designed for signage, at high-traffic environments. that significantly reduces solutions. For Taya Groups,
mance or workflow event and interior applica- The Middle East’s rapid freshwater consumption,
efficiency. According to tions. The showcase focuses expansion in digital printing carbon emissions and overall FESPA Middle East delivers
Nova Abbott, Head of on demonstrating material and signage—driven by resource use. All products are more than visibility. It offers
Marketing at Taya Groups, performance across a broad large-scale developments, supported by independently connection and clarity, she
FESPA Middle East plays a spectrum of digital printing global events and brand-led verified Life Cycle added.

PriceCal targets GCC printers’ digital shift at FESPA Middle East

As the Middle East’s print h o u s e . ” growth in digital printing
and signage market acceler- At the heart of PriceCal’s and signage.
ates towards digital-first showcase is its SmartCal Ang describes the Middle
operations, PriceCal is using dynamic pricing engine, East as being in the midst of
FESPA Middle East 2026 to designed to automate com- a “digital gold rush”, driven
position itself as a catalyst plex print calculations in by customer expectations
for change. For Welson Ang, seconds. Modules such as for speed, transparency and
CEO and Founder of SC-Packaging for custom mobile-first interactions.
PriceCal, the event marks a boxes and SC-Sheet for com- Through its Printalogue
strategic milestone follow- mercial print handle varia- technology and SmartCal
ing the company’s expansion bles including materials, logic, PriceCal enables local
into the GCC, including its formats and finishing auto-
recent launch in Dammam, matically, eliminating the printers to meet these
Saudi Arabia. need for manual estimation. expectations without
According to Ang, a key Integrated with HitPay, the expanding administrative
challenge facing regional PriceCal’s major showcase is its SmartCal dynamic pricing engine system delivers a complete teams, effectively acting as
print businesses is not a lack demonstrate how traditional manual quoting processes,” quote-to-payment workflow, the operating system behind
of demand, but a “fear of allowing customers to price, scalable growth.
change” that slows adoption print shops can transition he says. “We want to show upload and pay in one seam- For Ang, the value of
of digital workflows. At into always-on, digitally ena- how SmartCal logic can turn less journey. FESPA Middle East lies in its
FESPA Middle East, bled businesses. “Printers a conventional operation This approach aligns closely ability to connect the entire
PriceCal’s objective is to are losing customers to slow, into a 24/7 digital power- with the region’s rapid print ecosystem.

06 PrintWeek MENA January 2026 www.printweekmena.com