Page 18 - PWM2025_JUNE EBOOK

NEWS PACKAGING

Hana RFID's ultra- IN BRIEF

JoySpoon, a young Indian
brand reimagining mukh-
compact TX5015 inlay was (mouth freshener), has
leveraged the digital power
of HP Indigo 25K to modern-
heritage snack. The brand
Hana Technologies, a ize the packaging of this
collaborated with Noida,
RAIN RFID company, has India-based Hora Art Center
released the TX5015 M830, a to design and produce premium labels that reflected the
new ARC-certified RFID uniqueness of the product inside. JoySpoon could exper-
inlay designed for apparel, iment with a label design, produce limited editions and
make quick design updates while avoiding inventory
consumer electronics, loss waste and daily cost pressures in conventional printing.
prevention and sporting The stakes have never been higher for emerging brands,
goods applications. Built for particularly in the food, beverage, and personal care sec-
the demands of retail, supply The new inlay is nearly half the size of a traditional 50x30 mm inlay tors. Limited shelf space, short consumer attention spans
and growing demand for clean, ethical and visually com-
chain and logistics sectors, pelling products mean that packaging needs to resonate.
the TX5015 redefines perfor- units-per-hour (UPH) operational and economic 'Packaging is the first conversation our product has with
mance in a compact foot- throughput for label convert- performance. the customer,' said Yash Mehta, founder of JoySpoon.
ers, ultimately accelerating
print. At nearly half the size time to market. It also 'Our engineering team 'With digital printing, we could innovate, test and grow
on our terms. HP Indigo made that possible for us.'
of the traditional 50x30 mm reduces material consump- worked closely with Impinj Launched in 2024 by Mehta and his wife Vaishali, the
inlay, the TX5015 delivers tion, which lessens environ- and industry partners to brand appeared on Shark Tank India Season 4 and even
full-size performance in an mental impact, and cuts develop a compact solution presented personalized packs to each judge, printed
ultra-compact form factor. down shipping costs by opti- that doesn’t compromise per- using HP Indigo technology.
Powered by the latest Impinj mizing packaging density. formance,' said Jeremy Liu, LemuGroup has developed a
M830 tag chip, this inlay For customers, supplying chief technology officer of comprehensive system,
delivers superior sensitivity, retail playbook users such as Hana RFID. 'The TX5015 LemuGroup Connect, based
reliability and encoding Walmart, Dick’s, Macy’s, represents a new benchmark on three levels of connectivity
Dillard’s and Nordstroms,
speed. this means not only greater in size and efficiency, and it and provides total control
In addition, the TX5015 flexibility in tag placement reflects our continued com- over the production process.
M830 enhances production —especially in tight or hard- mitment to driving innova- The first level of connectivity is designed to enable the
efficiency by enabling higher to-tag areas — but also better tion in the RFID industry.' operator to diagnose and troubleshoot problems directly on
the machine. Integrated into LemuGroup screens, the trou-
bleshooting feature intuitively identifies errors, locates
Beontag launches Viking Micro+ their source and provides practical troubleshooting guides.
This system facilitates rapid response without relying on
mini Bluetooth tracker external assistance. If the operator lacks the necessary
training to solve the problem, LemuGroup's after-sales
department steps in. Its specialized technical team can
Beontag, a manufacturer handle requests and resolve incidents through a remote
of self-adhesives and smart assistance system. With webcams installed at key points on
tags such as RFID, NFC and LemuGroup's machines, the tech team can analyze their
Bluetooth technology, is operation in real time.
launching Viking Micro+, a Sandon Global, the British
mini Bluetooth tracker. The anilox manufacturer, has
tracker has been specifically appointed Dr Siddharth
designed for construction Lokachari as Research and
sites, where small but robust Technical manager of its
plasma coatings division,
devices must be able to oper- reinforcing its commitment
ate reliably in challenging It was specifically designed to withstand construction sites to technical excellence and
and hazardous conditions. hensive tool-tracking tools, ensuring long-term leadership in anilox innova-
This technology is the tion. Dr Lokachari will lead plasma process optimization,
result of a partnership estab- product designed to with- reliability and performance integrate advanced plasma technologies, and spearhead
lished in 2021 between stand the harsh conditions of in the field. The Viking the development of novel coatings, further enhancing
Beontag and OneStop Pro, a construction sites, including Micro+ is able to address a anilox performance and durability. He will also be
responsible for developing and mentoring Sandon
construction software com- extreme temperatures, heavy long-standing challenge in Global’s plasma team to support a culture of continuous
pany for equipment and vibration, weather exposure, the construction industry: improvement and improved productivity, as well as forg-
machine management, with dirt, impacts and other heavy tracking smaller tools that ing and strengthening partnerships with external suppli-
Beontag providing the bea- use. With increased robust- ers to create collaborative opportunities to enhance plas-
cons, while OneStop delivers ness, the Viking Micro+ is cannot accommodate the ma technology offerings. Dr Lokachari commented: 'I
the system and user experi- built to endure the demand- larger BLE tags currently envisage technology as an embodiment of talent, tool,
ence. The result is a compre- ing lifecycle of construction available. temerity and trust that shape and make 'things' happen.'
18 PrintWeek MENA June 2025 www.printweekmena.com