Page 20 - PWM2023_March

NEWS KILLER APP

Killer App: No room for Scilly errors

At the end of 2022, Robert dars are gloss-laminated for What was the feedback?
Sanger, however, has been better strength and presenta- “We’ve had all sorts of
thinking about calendars for tion, folded on an MBO, and experiences over the years
the best part of the past year, finally stitch trimmed on a with calendars,” said Sanger,
writes Dominic Bernard. Muller Martini Presto. From mentioning one year an
Sanger’s annual Isles of start to finish, the 2023 cal-
Scilly calendar is a job that endars took 10 days to pro- unnamed printer misassem-
requires perfection: its long- duce, with eight people bled a large number of calen-
standing customer base, involved in their production. dars, which then had to be
many of whom have bought shredded.
the calendar since its incep- What challenges were “We’re really happy with
tion 15 years ago, expect Sanger’s annual Isles of Scilly calendar requires perfection overcome? Booths [...] They respect, I
nothing less. Sanger, in his own words, think, why [I’m fussy]. We
Booths Print, just 20 min- Media. Between them and digital press onto Novatech is a “fussy customer”. Peter promise to supply perfect
utes’ from Sanger’s base in Booths, they design, print 300gsm for the covers, and Hesketh, print estimator at products and perfection is
and ship up to 2,500 double
Truro, has earned his trust in Novatech matt for the inners. Booths, puts it more gener- what I’m looking for.
spades. A4 calendars – printed as one Exceeding offset at ously: “The calendars are
job – each year. 1,200dpi, according to produced to an exceptionally “I think when you’ve
What was produced? Sanger, the Nexfinity has high standard, as we know – found a printer whose work
What did the job entail? you really like and can rely
Sanger works with a tight managed to deliver the qual- because he tells us – that
Once Wilson has pagi-
knit team; the calendar is one nated the calendar, he sends ity required for the job – and, Robert and his team inspect upon, it’s incredibly impor-
of the products resulting being digital, has made a real every page of every calendar, tant to support them and
from 20 years’ collaboration it to Booths as print-ready difference to the quality and so they are confident the stick with them. Because if
between him and designer PDFs, having imposed them, efficiency of production. goods they send out are of the you don’t you might lose
Jesse Wilson of Beyond Booths runs them through its Once printed, the calen- highest possible standard.” them.”
Kodak Nexfinity eco-friendly
Killer App: Saxon fashions striking gin boxes

Non-alcoholic spirits tural packaging design right suitable. It was difficult to
brand Strykk is the brain- and various design samples work out which material
child of bar-world veteran were delivered to Strykk grade and flute profile would
Alex Carlton from Funkin before a preferred style was
Cocktails. He initially came settled on. Strykk designed work best until the print pro-
across Saxon Packaging in the graphics and one of cess for the project had been
late 2020 and the business Saxon’s approved suppliers decided. These were then
has since worked with the litho printed the coated mounted to 150T/150W E
brand on several projects, sheets for the inner gift pack- flute 382gsm corrugated
including this vivid offering, aging on a Heidelberg board.
writes Richard Stuart- Speedmaster, using 170gsm
Turner. Silk stock. Saxon then matt
Brand Strykk is the brainchild of bar-world veteran Alex Carlton What was the feedback?
laminated the sheets in-
What was produced? house on a Paperplast film Molly Bray from Strykk
Suffolk-based Saxon for outer packaging boxes flexo
For its single-bottle pre- packaging that would both to protect the contents inside laminator. said the brand was “really
mium drinks packaging, raise brand awareness and from any damage. pleased” with the outcome.
Strykk had visions of a simple deliver the perfect unboxing What challenges were “The quality of the print was
gin gift box, but needed it to experience for customers. What did the job entail? overcome?
encompass a luxurious, pre- 5,000 of the single-bottle gift Saxon’s internal sales coor- There were some chal- spot on, and we can’t wait to
mium feel to stand out. The boxes were produced litho, dinator Emma Bishop spent a lenges around which packag- start sending them out to our
company asked Lowestoft, while Saxon also produced lot of time getting the struc- ing material would be most customers.”

20 PrintWeek MENA March 2023 www.printweekmena.com