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BETTER BUSINESS





                                                              extracted security or the like out of a   Printweek stablemate HR magazine
                                                              distressed company, should be aware   recently, that one way to recession
                                                              that an insolvency official has the   proof a business is to retain good
                                                              right to challenge actions taken by an   experienced and qualified staff. The
                                                              insolvent company during the period   employment world, post-Covid, has
                                                              of up to two years prior to its   changed, jobs are plentiful but there
                                                              demise.”                   are not enough good qualified and
                                                               In practical terms, this means that   available staff. As a result, Else thinks
                                                              transactions must not be at an under-  that “hanging onto the right people,
                                                              value (too cheap) or unfairly improve   working in the right way and in the
                                                              the position of one creditor over   right positions, is a major factor for
                                                              another – particularly when dealing   success in any business”.
                                                              with a connected party such as a rela-  The problem as he sees it is that
                                                              tive or fellow director.   when staff leave, costs rise because
                                                                                         “salaries rise, and the cost of recruit-
                                                               Keep it confidential      ment is prohibitive through the need
                                                               It’s very easy in the modern world   to pay recruitment agents”.
                                                              to spread damaging rumours. So,   In his view, organisations that
                                                              where a firm has concerns over a sup-  motivate and inspire employees and
                                                              plier or a customer, Taylor’s advice is   consider their work/life balance, as
                                                              to not broadcast these concerns. He   well as offer good promotion pros-
                                                              refers to a 1997 case in which   pects, will put themselves in pole
                                                              Norwich Union was held to be vicari-  position. Part of this, he says, is to
                                                              ously liable for alleged defamatory   “make sure that the business com-
                                                              comments made by its employees   municates with staff and listens to
                                                              about Western Provident    what their preferences are”.
                                                              Association’s financial status. The   But equally, firms must protect
                                                              case was settled out of court by   their position and so Else advises
                                                              means of an apology and damages –   “solid contracts that provide employ-
                                                              reportedly £450,000 plus costs.   ers as much protection as possible
                                                              Careless talk could, quite simply,   with, for example, binding non-com-
                                                              prove very expensive.      pete clauses and longer notice peri-
      label them as belonging to the supplier.                                           ods, particularly for staff in
       There should also be a right to enter the customer’s premises to check that   Spread your risk  management and sales positions”.
      RoT provisions have been complied with and/or to recover goods”.  Taylor’s last point, beyond putting
       Importantly, suppliers cannot use force to enter premises. Even so, Taylor   in place credit control procedures,   Costs and cash
      says that clauses “should be enforceable on non-payment and without hav-  good contractual terms and under-  The second key point for Else,
      ing to wait for a formal insolvency event”. Why? It’s easier to enforce against   standing the legal position, is to avoid   based on experience from dealing
      a company than a battle-hardened insolvency practitioner.  being beholden to one customer (or   with distressed clients, is to keep
       Suppliers should be realistic and it’s important to remember that materi-  supplier for that matter). And in rela-  costs under close surveillance. With
      als used in a manufacturing process may be impossible to identify or sepa-  tion to risks posed by supplier failure,   parts of the printing industry being
      rate out.                                               vertical integration to protect a sup-  predicated on low margins and high
                                                              ply chain might be the answer. As   levels of investment, control is essen-
       Know your rights                                       Taylor comments: “A distressed sup-  tial.
       Once a firm has hit the buffers, the insolvency process takes over. From a   plier may be receptive to an acquisi-  He worries that firms don’t have
      practical perspective, Taylor has seen insolvency officials reject claims that   tion approach from a customer.”  their eye on the ball. This is why he
      are lodged with them. In response he says to “not be afraid to fight your cor-  Chris Else, Else Solicitors   recommends “keeping up with the
      ner and take legal advice as to the validity of your claim”.                       latest demands but balancing them
       Equally, he says to remember that directors may not always be able to hide   Consider staff first  against the time lag by when invest-
      behind the corporate veil of a limited liability company; if a director has   Chris Else, managing partner at   ments are converted into production
      traded past the point where the company couldn’t have avoided insolvency   Else Solicitors, sees the issues that   and cash”. He also says: “Make sure
      or made personal promises, he says that they may be personally liable for the   relate to print as being the same as   that assets are used properly, and the
      company’s debts.                                        those for other sectors.   cost of funding does not erode proper
       Taylor says that it should be noted at this juncture that “those that have   He picks up on a point noted by   profitability.”



      www.printweekmena.com                                                                     March 2023 PrintWeek MENA 25
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