Page 21 - PWM2024_MARCH EBOOK

PACKAGING NEWS

Amcor to launch first all-PE Hybrid Software
gets new SM
spouted pouch hired Keith Grimm to be its
Hybrid Software US has

new sales manager in the
Northern Midwest. Grimm
Amcor has partnered with tion of the AmPrima Plus
yogurt maker Stonyfield structure in production will be based in Wisconsin.
Organic and Cheer Pack environments. Grimm has an excep-
North America to launch the tional background in sales,
first all-polyethylene (PE) This collaboration operations and general
spouted pouch, a first-to- resulted in a package with management, particularly
market packaging that pro- premium graphic produc- with labels and packaging,
vides a more sustainable tion, high moisture and oxy- working with some of the
option without compromise most recognized companies
on performance. gen barrier to preserve the in the industry. He comes
The new innovative content, and highly durable to Hybrid Software from
pouch replaces Stonyfield hermetic seals along the Wegmann Companies,
Organic’s prior multi-lami- The first-to-market solution provides a more sustainable package pack edges and around where he was general man-
nate structure with a more opening fitments for opti- ager. Grimm also managed
responsible pouch design for Vizi cap. America Vizi cap, the
its YoBaby refrigerated The package removes the amount of plastic used is mal performance under abu- general day-to-day opera-
yogurt. metallized or foil-based film reduced by over five tons per sive conditions. tions at LabelTraxx for
The packaging uses layers commonly found in 10mm caps. Additionally, the package more than a decade. Prior
Amcor’s AmPrima Plus, an standard pouch structures, Amcor research and meets standard line speeds to that, he held general
all-PE film that is designed while still providing heat development worked closely management and manufac-
to meet the APR Design resistance to allow for spout with Cheer Pack North for converting at Cheer Pack turing roles at Color Label,
Guide for recyclability, and insertion.With the inclusion America’s pouching and North America and filling A&D Labels and Graphic
Cheer Pack North America’s of the Cheer Pack North spouting experts for valida- lines at Stonyfield Organic. Technology.
Kimbal Studio’s Mayan-inspired Brook + Whittle

label for Balché liqueur acquires PouchIt

Mexican design studio Brook + Whittle has
Kimbal turns to Mayan acquired PouchIt, a flexible
design for inspiration to packaging manufacturer to
design Balché’s unique label enhance its footprint in the
with angular cuts. Idol wor- Southeast and strategically
ship has been huge in design position the company deeper
for a minute, especially for in this rapidly growing seg-
alcohol— which makes a lot ment of the packaging indus-
of sense, considering the role try. Specializing in short run
spirits play in so many reli- stand up pouches, layflat Brook + Whittle buys PouchIt
gious practices. But a lot of pouches and roll stock film, existing customers and
the designers looking to spir- Mexican design studio Kimbal turns to Mayan design PouchIt provides customers
ituality, mythology, or the intoxicant was intended to immediately clear just look- with some of the fastest lead expand into new markets.
occult for inspiration have cleanse and prepare the body ing at this divine object. times in the flexible packag- Moreover, with PouchIt’s
focused on pretty western for ceremonies, and you can Gilded flowers shine behind ing industry. flexible packaging expertise,
deities and practices, namely still find it in the Mayan pen- a bold serif logo on an ele- ‘We are thrilled to wel- we will be able to spearhead
Greek gods. However, the insula today. gantly textured label cut with come PouchIt into the Brook sustainable innovation in this
trend presents a cool oppor- The brand Leny Pool pro- the angular edges of iconic + Whittle family. PouchIt’s segment.’
tunity to put a spotlight on duced its own take on the Mayan design. The seal is a printing and converting ‘Our robust e-commerce
traditions and folklore that beverage in its simply named capabilities will provide a platform will serve as the
aren’t quite so white or colo- Balché, a spicy, complex bright yet understated great springboard to grow backbone for bringing these
nial. honey liqueur in a flip-top orange ribbon embossed our flexible packaging busi-
In ancient Mayan ancient bottle lovingly crafted by with the Balché monogram, ness,’ said states Mark flexible packaging solutions
healing rituals, a mead-like Mexican studio Kimbal. signifying that this is a bever- Pollard, CEO of Brooke + to a broader audience, deliv-
drink called balché was the Kimbal’s motto is ‘the design age to consume with care and Whittle. ‘This will allow us to ering unmatched value to our
nectar of the gods. This mild is in the detail’s, and that’s respect. provide faster service to our customers,’ added Bill Wood.
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