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BETTER BUSINESS





                                                              ance, and hopefully will have built a   ents and members of the public.
                                                              retirement nest egg. Work could be   Interestingly, more than two-thirds
                                                              something they’ll do out of choice   of employees in a December 2022
                                                              rather than necessity.     Harvard study, 7 Principles to Attract
                                                               As a result, employers must recog-  and Retain Older Frontline Workers,
                                                              nise the need to give older workers a   prioritised ‘fun places to work.’ The
                                                              reason to stay active through chal-  study noted also that many essential
                                                              lenging work that uses their skills   roles can be monotonous and diffi-
                                                              and experience since money may not   cult and so a “fun-loving workplace
                                                              hold the same attraction as free time.   where employees enjoy each other’s
                                                              Giving these workers some freedom   company can mean a lot to the front-
                                                              over what they do, how they do it   line experience. What is more, cus-
                                                              along with flexibility over hours is   tomer satisfaction and employee
                                                              one way to accomplish this.   happiness are correlated”.
                                                               In fact, a December 2022 survey of   Allied to this is the ability to keep
                                                              2,000 older workers for working-  learning – Business in the
                                                              wise.co.uk found that older workers   Community (BITC) noted in May
                                                              are “tired of feeling overlooked and   2023 research, conducted by
                                                              undervalued at work,” with 48% of   YouGov, that only 21% older workers
                                                              those considering retiring saying this   (aged 50-59) felt that their employer
                                                              is “because they are fed up with their   pushed them to upskill at work, com-
                                                              job” – significantly higher than the   pared to 56% of those aged 18-29.
                                                              34% who said ill-health would cause   Indeed, Kate Carr, employment and
                                                              them to retire. The survey also found   skills manager at BITC commented
                                                              that 62% of older workers said they   that “it is crucial that employers sup-
                                                              needed greater flexible working pro-  port all workers, regardless of age, to
                                                              visions, 51% said needed to be valued   learn and develop in their roles”. She
                                                              more, 43% needed higher pay and   added: “With the news that the UK
                                                              just 38% said they wanted a good   retirement age could soon increase
                                                              benefits package.
                                                               Thus it’s evident that for many   to 68, employees in their early 50s
                                                              older workers life isn’t all about   will still have nearly 20 years left of
                                                              money. However, Delap points out   their career and employers who fail
      tified.Delap explains that the EqA protects employees of all ages, so employ-  that the government currently offers   to invest in developing the skills of
      ers “must be careful that any benefits or policies they introduce which aim   online assistance to encourage peo-  this crucial talent pool could be miss-
      to support older workers do not unjustifiably disadvantage younger groups”.  ple to undertake a ‘mid-life MOT’   ing a trick.” The last part of that sen-
       Equally though, employers must find a balance between paying proper   considering work, health, money,   tence is the key for it recognises that
      attention to the needs of their older employees while not indirectly discrimi-  etc. She says that toolkits are availa-  employees need to be given a reason
      nating against them on the grounds of age. While “positive action” to   ble to help employers offer this type   to stay in the workforce.
      address under-representation of other protected groups, for example   of assistance in the workplace and   Also, the review found that older
      women and people from certain ethnic groups, is permitted says Delap, she   that “employers could take advantage   workers prefer managers who make
      warns that the legal framework around positive action is heavily restricted.   of this existing programme or they   plain their expectations. Meeting
      Notwithstanding this, she explains that “age is an unusually protected char-  could offer other, privately organ-  this expectancy is simple – firms just
      acteristic because, although employees of all ages are protected, employers   ised, advice and assistance”.   need to train younger managers on
      are allowed to positively and directly discriminate on age grounds, where   She adds: “It is unlikely that some-  how to properly communicate to
      this can be objectively justified”. She continues: “Direct discrimination on   one would choose to work for an   staff in all age bands. It is just as
      age grounds is only allowed on legitimate social policy grounds (not the pri-  employer simply because they offer   important to note that as we get older
      vate interests of the employer) but, according to the Equality and Human   this type of benefit, but existing   our health needs change: aches,
      Rights Commission, this could encompass objectives such as ensuring a   employees may find it helpful and it   pains and medical conditions can
      generational mix or facilitating the participation of older workers in the   may assist them to look at opportuni-  lead a worker to feel that it’s time to
      workforce.” In other words, employers do have some legal leeway when it   ties and arrangements to keep them   retire.
      comes to initiatives aimed at recruiting and retaining older workers.  in work longer.”  Indeed, it’s been said ‘never ask a
                                                               Another aspect to consider is the   man over 50 how he’s feeling – you’ll
      Keeping the older worker                                suggestion that older workers are   get a long answer’. Employers need
       Many older workers, but not all, have choices. They are probably going to   more likely to want to collaborate   to make workplace adjustments if
      have independent children, be mortgage-free, may have received an inherit-  with others or have contact with cli-  they want to keep older workers.


      www.printweekmena.com                                                                    March 2024  PrintWeek MENA 25
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