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FESPA MIDDLE EAST NEWS

“FESPA brings the right customers”

The inaugural FESPA “Epson is in the consumer doing is working with part-
Middle East 2024 exhibition area with printers and pro- ners, I’m looking into more
(29-31 January, 2024, Dubai jectors. The big one of the sustainable material,
Exhibition Centre) con- big ones is started to be fab- because the print and the
nected senior decision-mak- ric. So that is something that ink is one thing, but the
ers from print and signage as Epson, we’re bringing paper or the media or the
businesses with leading more into this market, fabric that you’re printing
OEM suppliers and distribu- because we received the on is the second part of it.
tors, and featured a strong potential in the Middle East And that’s why we are
programme of educational area. And also more of the reaching out to partners to
content, facilitating conver- movement of personaliza- look at sustainable materi-
sations on investments, tion, which can’t do with the als.”
partnerships, and industry “FESPA always brings the right end customers and partners” conventional printing. So With a compelling line-
growth plans. About their you know, Epson always do, but obviously, it will be more customization and up of over 150 brands,
participation, Anke S works through partners. So the dominant show this personalization are needed.
Brandts, Manager (Product it’s getting to end customers year. The event is fixed in “We were supporting to FESPA Middle East 2024 in
Management C&I) of Epson more ideas and then work- our calendar. customers through partners Dubai, United Arab
Europe B.V, said: “FESPA is ing with our partners to look “We are going to launch a projects. And it’s it’s about Emirates attracted a high
a familiar name for us. And at trends that make it possi- new UV printer. That will long-term support. So to quality audience of senior
we know it brings the right ble to understand what cus- come later in the year. But always find a reliable service decision-makers, who
end customers and partners. tomers are looking for for it’s going to be shown at provider for products, we accounted for 51% of visi-
So that’s why we’re exhibit- future development. So Drupa for the first time. So, are working with partners tors. A further 18% were
ing here. The expectation is that’s why we’re here. from a product perspective, on sustainable materials as influencers in the decision-
kind of broadening the FESPA is probably the most all the machines we’re show- well. There is a lot of sus- making process and 78% of
ideas. So we have a lot of important show that we ing here have already been tainability topics within the audience held top or
applications here. It is about always participate in Europe launched and are in the mar- Epson that’s not falling into senior level company posi-
talking to end customers. As and now here. We always ket. my remit. But what we are tions.
“FESPA has a large network to bring in quality exhibitors”

The second edition of for us to participate in printing service they are
FESPA Middle East will important and regional able to our range of products
return to the Dubai shows like FESPA. We get an to their customers without
Exhibition Centre in 2025. opportunity to see our cus- any investment. Also, we
FESPA’s decision to host this tomers face to face, intro-
event in 2025 follows the duce our latest products, and have prepared selling tools
positive response to the introduce our selling tools. like catalogues, websites,
launch of the inaugural We are always keeping up to and presentation samples
FESPA Middle East 2024. It date with the latest trends in for them to market the prod-
connected senior decision- the industry. We are con- ucts. In addition to fabric
makers from print and sig- stantly adding new products DTF and UV DTF that con-
nage businesses with leading to our promotional gift
OEM suppliers and distribu- “It is necessary for us to participate in important shows like FESPA” selection, including a wide siderably new technologies
tors. Sina Haghi, CEO of quality exhibitors and visi- Promotional Gifts Section, range of eco-friendly prod- in our industry, we are
Magic Trading Co. (MTC) tors. Our company has two where we displayed the lat- ucts. proud to introduce the state
said: “As FESPA is an inter- “Our customers are of the art 360 degrees uv
national organization with divisions: - Printing equip- est eco-friendly and sustain- mainly promotional gift machine for printing on bot-
wide reach and popularity, it ment division where we able corporate giveaways. As companies, advertising and tles and cylindrical items.
has the possibility of attract- showcased heat presses from the largest distributor of pro- event companies. By provid-
ing more international visi- STAHLS USA and also dem- motional gifts and a major ing them reliable service We are now able to print all
tors. FESPA has a large onstrated 360 degrees UV supplier of small printing which includes huge stock of around in full colour on all
network that can bring in printer from INKCUPS. And equipment, it is necessary items in our catalog and fast our bottles.”

www.printweekmena.com March 2024 PrintWeek MENA 09