Page 10 - PWM2025_NOVEMBER EBOOK

NEWS GCC/LEVANT/AFRICA

HP’s new state-of-the-art Aramex-
Bahrain Post

manufacturing facility in KSA Aramex has partnered

with Bahrain Post to launch
the country’s first compre-
HP has announced the customization and supply-
opening of a new state-of- chain resilience. HP will hensive electronic boxes net-
the-art manufacturing facil- continue working with work. The parcel collection
system promises to eliminate
ity in Riyadh, Saudi Arabia regional partners to build an traditional delivery hin-
and confirmed an AI R&D ecosystem and skilled work- drances for consumers and
Center of Excellence (CoE) force aligned to industry businesses alike.The elec-
in Dhahran official opening. needs, while operating to tronic boxes deployment
These investments support global quality standards. comes at a time of unprece-
local talent development, First announced at LEAP dented growth in regional
citizen employment and 2025, the AI R&D Centre of e-commerce, with online
technological leadership. Excellence in Dhahran will retail sales in the GCC
HP has also progressed HP begins operations at first global tech manufacturing facility strengthen HP Saudi expected to reach $50 billion
numerous education initia- Arabia’s capacity for innova- by 2025. Surging online
tives for Saudi youth, in line HP, we are proud to partner, for business today at an tion and accelerate delivery shopping and consequent
with Vision 2030. leverage our speed and scale event hosted in Riyadh. of AI solutions for customers increase in parcel volumes,
“Saudi Arabia has a bright to enable the future of work, Operations have begun with in multiple sectors. Early have sparked the need for
future, is developing rapidly, by creating high quality jobs the HP EliteDesk AI PC. The workstreams include Arabic automated, contactless, and
and needs partners who are for Saudi citizens and con- facility will focus first on large language models and more accessible delivery ter-
equally willing and able to tribute meaningfully to the desktop PCs and expand other applications that can minals to optimize last-mile
move fast, invest and com- local and national econ- across the product portfolio be embedded in HP AI PCs delivery.
mit to driving the Kingdom’s omy.” to the production line. and Workstations. Bahrain Post’s electronic
economic transformation,” A regional first, manufac- Manufacturing in Riyadh HP AI experts from other boxes handle packages mak-
said Fadle Saad, Managing turing facility, first brings production closer to centers are on site to accel- ing them a critical compo-
Director of HP MENA announced at LEAP 2025, demand across KSA and erate setup, transfer meth- nent of Bahrain’s evolving
Regional Headquarters. “At was formally declared open MEA, improving lead times, ods, and mentor local teams. logistics ecosystem.
Google Cloud Gemini Seven Media hires

Experience Center in Riyadh Sara Raffaghello

Ta ta C on s u lta nc y Seven Media, the region’s
Services (TCS, a global biggest independent inte-
leader in IT services, con- grated communications
sulting, and business solu- agency, has announced the
tions, has launched a suite of appointment of Sara
AI-powered innovations in Raffaghello as its Chief
collaboration with Google Creative Officer (CCO). The
Cloud at its newly estab- move marks the next phase of
lished Google Cloud Gemini the company’s creative evolu- Sara Raffaghello, the new CCO
Experience Center (GEC) tion across its portfolio, placing creative leadership at
within the TCS Pace Studio which includes Seven Media,
in Riyadh. TCS Collaborates with Google Cloud to launch the centre in Riyadh Seven Studios and Seven the core of its business, driv-
This collaboration brings Google Cloud’s suite of AI TCS in launching the Digital. ing originality, growth and
together TCS’ deep domain and GenAI capabilities. Google Cloud Gemini The newly created group culture for every brand part-
expertise in AI and GenAI These innovations are Experience Center in role will see Raffaghello, pre- ner.
with Google Cloud’s designed to solve real-world Riyadh marks a pivotal viously Creative Managing In her new role, Rafaghello
advanced infrastructure business challenges across moment in accelerating AI Director at Seven Studiosand will focus on elevating crea-
and platforms to accelerate industries such as retail, innovation across the Creative Director at Seven tive excellence across cam-
region. This center will
AI adoption across the MEA finance, logistics, and tele- empower businesses to har- Media, oversee the creative
region. The GEC will serve com. ness the full potential of vision, quality and innova- paigns, social and digital
as a dynamic innovation hub Bader Almadi, Country Google Cloud’s AI, fostering tion strategy across all Seven platforms, while aligning
where clients can conceptu- Manager, Kingdom of Saudi a new era of digital transfor- divisions. world-class creative stand-
alize and prototype innova- Arabia, Google Cloud, said mation to solve real-world The move reflects the ards with measurable busi-
tive AI solutions using “Our collaboration with challenges.” agency’s commitment to ness impact.
08 PrintWeek MENA November 2025 www.printweekmena.com