Page 15 - PWM2025_NOVEMBER EBOOK

DIGITAL NEWS

Affinity made ‘free for HP and Syntax
digital centre

everyone’ by Canva HP has partnered with its

Chinese distributor Syntax to
officially open a new Digital
Graphic design platform workspace that fits their Innovation Center at
Canva has reconfigured unique process,” it stated.” Weikang Technology
Affinity as a professional On its new free model, Innovation Park in Panyu
design app that combines Canva claimed: “Affinity is District, Guangzhou, China.
photo editing, vector design, now completely free, forever. Spanning 1,500 sqm, the
center is equipped with HP
and page layout tools in one The full, ‘professional-grade’ Indigo 6K, Indigo 200K and
platform, and is now “com- Affinity is available to every- other PWI digital printing
pletely free for everyone”. systems. It will enhance
Canva acquired Serif, the one. localized services, including
parent company behind “There’s no catch, no on-site demonstrations, tech-
Affinity, last year. The com- stripped-back version, and no nical training and sample
pany offered a creative soft- Users can mix and match tools from Vector, Pixel, and Layout gotchas. The same precise, proofing, to better support
ware suite for professional high-performance tools that the region’s label and flexible
photo editing, illustration, and share custom studios for sional design and its new professionals rely on every packaging industries.
graphic design, and page lay- a workflow that adapts to the chapter as part of Canva.” day are now open to all, Haim Levit, senior vice
out – previously available via way they work best. Canva said the new because creative freedom president and division presi-
a series of different apps. “Affinity is now free for Affinity was built in close col- shouldn’t come with a cost. dent of HP Industrial Print,
In a statement released everyone. Professional- laboration with its commu- “Whether you’re an inde- emphasized the center’s stra-
tegic significance during the
alongside the move that was grade design software, avail- nity of creators, shaped by pendent designer, a creative opening ceremony. ‘This
announced on 30 October, able at no cost to all users. thousands of conversations, studio, or a team building 1,500 sqm facility is more
Canva said: “Designed for The launch introduces a feature requests, and shared your brand, we believe every- than just a facility; it embod-
ultimate flexibility, creatives bold new Affinity brand and ideas. “Creatives can mix one should have access to the ies our shared vision for the
can personalise their work- visual identity, marking the and match tools from Vector, tools they need to create their future of digital printing in
space, mix and match tools, next evolution in profes- Pixel, and Layout to build a best work.” China.’
OneVision Software Herma’s digital

releases software update sustainability tool

Herma has launched its
OneVision Software has
released the second soft- digital GreenGuide, a tool
ware release of 2025 to the designed to help label print-
market. The 25.2 version ers and brand owners iden-
features important updates, tify sustainable self-adhesive
in the field of workflow con- materials for packaging
trol, file preparation and applications with just a few
image enhancement. clicks. The platform allows
As with every version, users to select from nine Herma launches GreenGuide
security reinforcement is a packaging types and quickly growing continuously, and
priority, and this time, two- determine suitable label we are expanding our port-
factor authentication has The 25.2 version features important updates like workflow control materials based on sustaina-
become available to increase tively. This provides more enabling an interactive til- bility criteria. Users can folio all the time,’ notes
it. The update includes sev- control over intentional ing functionality. Various focus on specific aspects, Milos Kojic, head of B2B
eral optimizations that pro- errors, for example, if a job other tools have also been such as reducing resource marketing at Herma. ‘Yet
vide greater flexibility workflow generated an enhanced to be more adapt- consumption or improving many label printers and
throughout the entire pro- error, but it is fixed within recyclability, and then users are wondering: which
duction process. the workflow, the status of able to user needs, like choose material preferences sustainable label material is
The results of modules the job now can be set as inserting pages, placing bar- to receive detailed recom- actually suitable for my spe-
within job workflows can OK. codes, adding custom texts mendations for face mate- cific packaging, for my indi-
now be managed more flexi- Named filters make it eas- and marks and improving rial, adhesive, and liner vidual application?’
bly. Therefore, their impact ier for users to handle filters support for cutters. A new combinations. The tool covers common
on the overall job results can and jobs. The Tiles & Panels option is also available for ‘The range of sustainable packaging types including
also be handled more effec- module is now available, local contrast enhancement. self-adhesive materials is PET bottles.

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