Page 20 - PWM2025_OCTOBER EBOOK

NEWS PACKAGING

Henkel and Dow IN BRIEF

HiFlo w Sol utio ns ha s
appoi n t e d S t e v e D e
expand partnership Benedetto as business
development manager,
bringing over a decade of
packaging industry expertise
to the ERP/MIS software pro-
Henkel Adhesive vider. De Benedetto joins
Technologies and Dow have HiFlow with a background in
expanded their strategic part- IT leadership, PMP certification and a track record of guid-
nership to accelerate decar- ing enterprise software initiatives from the customer
side. He has led ERP implementations, large-scale data
bonization in adhesives integrations and custom application development across
manufacturing across tech- multiple facilities within the packaging sector. As a PMP-
nologies, with low-carbon certified leader, De Benedetto has managed enterprise
feedstocks and renewable technology deployments with a focus on ROI, operational
excellence and long-term scalability. His experience in
electricity to be introduced Henkel-Dow partner to reduce emissions across adhesive portfolio building and leading cross-functional IT teams across
into Henkel's hot melt adhe- North America reinforces his ability to help packaging
sive production processes. trial sustainability,' noted technologies achieving manufacturers navigate change and optimize perfor-
The initiative will contribute Jenna Koenneke, sustainabil- improved emission profiles. mance. 'Steve has walked in our customers' shoes,' com-
mented Alfonso Hernandez, vice president of sales at
to a product carbon footprint ity director at Henkel The results form part of a HiFlow Solutions. 'In my previous roles, I have seen first-
reduction between 20 and 40 Adhesive Technologies. 'By larger strategy to scale low- hand how the right technology can transform operations
percent depending on the integrating low-carbon mate- carbon offerings across and drive measurable results,' De Benedetto said. 'That's
individual product line, sup- rials and process-emission why I'm thrilled to join HiFlow Solutions and to introduce
new customers to a platform that truly positions busi-
porting Henkel's focus on reduction levers like renewa- Henkel's adhesives portfolio nesses for long-term growth.'
SBTi relevant carbon-emis- ble electricity, we continue in combination with Dow's
sion reduction starting in the to set a precedent for how materials science innova- PS for Chemical Trading and
Printing Raw Materials,
hot melt portfolio serving the value chain partnerships can tions. Initially focused on known simply as IPS, has
packaging and consumer accelerate sustainability.' materials supplied to Henkel been appointed as GEW dis-
goods adhesives industry. Early implementation of tributor across Egypt, Libya
'Our collaboration reflects these projects is showing in Europe, the program is and Sudan for its sheet-fed,
label and narrow web busi-
Henkel's ambition to drive positive impact, with slated for expansion to North ness with immediate effect.
meaningful change in indus- selected hot melt adhesive America. The Cairo-based company
was founded in 2014 by the Sidhom family, who are leaders
Rotocon sells over 30 machines at and respected members of the printing community in
Egypt. IPS is now headed up by Ramy George as general
manager, who has over 15 years’ experience in business
Labelexpo Europe debut management. Representing several global brands across a
range of specialisms, including Bobst, Riefenhäuser and
Rossini, the company is focused on serving the printing,
packaging and plastics industry. With decades of experi-
Rotocon has sold over 30 ence in flexible packaging, plastics and sheetfed applica-
machines at its debut appear- tions, IPS provides turnkey solutions to its clients, support-
ance at Labelexpo Europe ing them in every step of the process.
2025, where live press and
finishing demonstrations A TP A dh es iv es h as
announced the launch of
attracted steady visitor traffic ATP North America, estab-
throughout the four-day lishing a dedicated business
exhibition in Barcelona, to serve US and Canadian
Spain. The company demon- manufacturers with solvent-
free adhesive technologies
strated the Chrome 450 flexo and local product-develop-
press, presented as a compre- Their first European show appearance draw strong sales ment capabilities, with a 70
hensive option for printers million USD investment in its first solvent-free US manu-
seeking a balance of modern budgets. Automation and friendly operation with low facturing facility in Columbia, South Carolina. The
technology and intuitive value-adding modules are maintenance requirements 127,000sqft plant will create 130 jobs and begin produc-
tion in July 2026. ATP will help manufacturers to achieve
operation. The press delivers seamlessly integrated and and production speeds of up cost savings by providing the right solvent-free tapes for
high-quality print, advanced activated with a simple but- to 300m/min. their applications, made in the United States, while
embellishment options and ton press. Also featured on the stand improving sustainability and simplifying sourcing. The
cost-effectiveness. Thanks to Live demonstrations also was the Chrome RDF 340, a company reports that locating closer to the point of use
enables faster turnaround, tighter collaboration on new
its modular design, printers showcased the Ecoline RSI applications and inventory strategies that can better align
can scale their investment 540, a fully servo-driven fin- digital printed label convert- with real demand. The new facility benefits customers by
with performance-enhanc- ishing machine for label slit- ing and finishing system providing ATP's global expertise on a local level, faster
ing features tailored to their ting, inspection and designed for high efficiency collaboration due to local product development capabili-
specific applications and rewinding. It combines user- and flexibility. ties.
18 PrintWeek MENA October 2025 www.printweekmena.com