Page 21 - PWM2025_OCTOBER EBOOK

PACKAGING NEWS

HiFlow ERP’s AI-powered Hibiscus opts
Mark Andy
purchase order processing verter Hibiscus has main-
Leeds-based label con-

t a i n e d a 2 0 - y e a r
partnership with Mark
HiFlow Solutions has and inconsistencies across Andy for its flexographic
launched AI-powered pur- its four locations through presses used to print spe-
chase order processing for standardized workflows. cialist labels for harsh envi-
packaging and label con- ‘AI in packaging isn’t just ronments, particularly for
verters, automating PO a concept - it’s here and it’s the chemical industry.
intake, accelerating approv- in action in the HiFlow Established in 1981 and
als and eliminating manual Packaging ERP,’ noted now under the third-gener-
data entry. The system Alfonso Hernandez, vice ation management of James
extracts and verifies order president of sales at HiFlow
details from emails, regis- Solutions. ‘By removing the Killerby, Hibiscus PLC
ters them into the ERP plat- bottlenecks of manual PO serves more than half of the
form and initiates This eliminates manual data entry & accelerates order processing world’s leading chemical
production workflows with- processing, we’re giving manufacturers, as well as
out manual intervention. new purchase orders, approval communications. companies the agility they smaller enterprises in the
HiFlow, a Microsoft AI extracts key order data, vali- Once registered, the system need to utilize their best waste, pharmaceutical and
Cloud Partner, uses dates it and automatically routes orders to production resources - their people and transportation sectors. The
machine learning, natural imports it into the ERP sys- scheduling, updates inven- technology.’ company’s labels must
language processing, tem. It fills in header and tory and notifies relevant Mariusz Sosnowski, CEO remain fade-resistant and
advanced vision recogni- line item details, creates PO departments. Early adopter of HiFlow Solutions, securely adhered over time
tion and analytics to power records, attaches docu- Badger Paperboard has seen explained: ‘We are develop- in harsh environments,
the technology. ments and manages accelerated processing ing AI that will enhance the complying with BS 5609
The AI scans emails for acknowledgment and times while reducing errors entire HiFlow ERP platform.’ Section 2 and 3 tests.
Catapult Print refreshes brand to Global Release Liner

reflect six-year evolution Summit, Amsterdam

Catapult Print has AWA Alexander Watson
refreshed its brand to reflect Associates has announced
the company’s evolution the 26th annual AWA Global
since its launch six years ago Release Liner Summit,
and the priorities of custom- which will take place in
ers in today’s challenging March 2026 in Amsterdam, AWA to host the 2026 Summit
market. bringing together profession-
Based around the principle als from across the release including keynote presenta-
that Catapult makes every liner industry to exchange tions, expert panel discus-
moment matter for custom- sions and an expanded
ers, the brand refresh aims to ideas, stay updated on mar- tabletop exhibition.
position the company as an The label printer shifts positioning from disruptor to trailblazer ket trends, address industry Attendees will have the
agile, responsive, forward- challenges and network with chance to connect with
thinking and customer- alongside his sons Lewis and lenges and are building our colleagues across the entire
focused label printing Ashley, Catapult has experi- business around their needs,’ value chain. Under the industry leaders across the
business. enced rapid growth since its said Mark Cook. theme ‘Innovation and release liner value chain and
Customer feedback has establishment in Florida with The company has also Sustainability in the Release discover the latest trends,
been integral to shaping the investment in machinery, appointed former Liner Industry’, this year’s innovations and sustainable
new brand, with the need for systems, people and technol- Ravenwood engineer Darren event will showcase the approaches shaping the sec-
a print partner that can ogy. tor. The conference will take
swiftly adapt and set new ‘Our business has matured Wardman as technical opera- insights, information and place at Steigenberger Hotel
standards for responsiveness, over the past six years and we tions engineer to optimize forward-looking strategies
speed and reliability. wanted to evolve our brand Catapult’s own equipment, shaping the sector’s future. in Amsterdam. The summit
Founded by Mark Cook, a to reflect that, and also to as well as offering a field The 2026 AWA Global will also feature the annual
packaging professional with articulate how we under- engineer service to custom- Release Liner Summit will Industry Leadership Panel
over 30 years of experience, stand our customers’ chal- ers. offer an engaging program, Discussion.
www.printweekmena.com October 2025 PrintWeek MENA 19