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        REGIONAL BRIEFS                            Mepco Gulf participates

       OKI MEITA is focusing on
       strategic plans to grow
       the industrial and office
       printing solutions in the                   in Paperworld ME
       Israeli market, through a
       valuable partnership
       with Sher Electronics;
       the company that has                         Mepco Gulf participated
       proven for many years its                   in the Paperworld Middle
       abilit y  and deep                          East 2022 held from 21
       familiarity in the Israeli printing industry. “We are not only
       here to stay – we are here to grow…and we don’t walk; we   November 2022 to 23
       run! Along with Sher Electronics, we are committed to   November 2022 in Dubai,
       increase our market coverage and share in Israel, through our   UAE. Marcel Mhanna,
       robust solutions that suit multiple verticals and industries,”   General Manager of Mepco
       said Mathias Militzer, Vice President MEITA. “Since 1988, Sher
       Electronics has been OKI’s sole partner in Israel, where they   Gulf says, “it is not our first
       are industry leaders in providing printing solutions for a wide   time participation in
       variety of businesses. Together we are emphasizing on the   Paperworld ME. However,
       end users’ requirements, all the while investing in new ways   this year’s experience was   "This year’s experience was more pleasant": Marcel Mhanna, GM
       to provide the market with innovative solutions. We are
       confident and excited to explore more verticals in this   more pleasant since the exhi-  bility to our company, main-  product portfolio.”
       booming market!” “OKI has been a vital key player in Israel’s   bition was more organized  tain the relationship with our   He adds, “Mepco Gulf’s
       market, throughout the years we are providing our end users   thanks to Paperworld’s man-  existing clients, attract new   goal for 2023, is to increase
       with OKI’s high quality machines", said Eran Sabag,   agement, who had success-  customers and make new
       Managing Director of Sher Electronics.                                                  its market reach; widen its
                                                   fully gathered the paper   leads.           overall customer base, and
                                                   industry’s “family” in one   “The opportunities offered
       Konica Minolta Business                                                                 spread awareness about its
       Solutions Europe GmbH                       specific location, which   by Paperworld were many.
       has won the Buyers Lab                      made it easier for the visitors  However, the most impor-  products through the open-
       (BLI) Pacesetter Award                      to locate and explore new   tant ones were: to expand our   ing of new branches in vari-
       2023-2024 in Remote                         opportunities. During the   customer database, to   ous countries. The expansion
       Service  for Western
       Europe from Keypoint                        event, our main aim was to   increase our brand aware-  strategy is being finalized
       Intelligence thanks to its                  provide visibility and credi-  ness and to showcase our   internally."
       strong vis ion  a nd
       innovative offerings that
       enable companies to                         VINSAK installs Lombardi
       solve technical issues remotely with ease, supporting hybrid
       workforces; augmented reality (AR) functionality through
       remotely in real-time without the need for on-site visits;  Synchroline 530 press at Sigma
       AIRe Link, visual support tool so technicians can look at issues
       affordable, easy-to-optimize tools that can be used to serve
       the enterprise quickly without the need for much   VINSAK, the exclusive
       administrative work and all-encompassing range of tools.   distributor of Lombardi
       “Konica Minolta is leading the charge in providing exemplary
       remote services to fix MFP devices in the Western European   presses in the Region, has
       market,” said Keith Haas, Analyst at Keypoint Intelligence.  announced the installation
                                                   of a new Lombardi
       A lease and collaboration                   Synchroline 530 press at
       agreement has been                          Sigma Middle East Labels
       inked between Emirati
       companies DP World and                      Industries LLC in the UAE.
       IFFCO for an edible oil                      Vinsak proposed a
       packing plant in the                        Lombardi Synchroline 530    VINSAK installs a Lombardi press at Sigma Middle East Labels Industries LLC
       Berbera Economic Zone                       mm wide 8 color Flexo press
       (BEZ)  in Somaliland.                                             1000mm is the largest in the  ing support of this project
       IFFCO Somaliland, IFFCO                     fully loaded with options of   industry giving Sigma a   and enabled us to start pro-
       Group’s subsidiary,                         web cleaner, double sided   unique advantage to access   duction in the shortest pos-
       signed a 25-year lease with BEZ to develop a 300,000 sq ft   corona treatment, turn bar,   niche markets.  sible time.
       packing facility with future expansion plans. On completion   cold foil, UV dryer and Hot   In a statement, Sigma said   "Their consultative
       of the first phase of the construction expected to begin in the   air tunnel for meeting the
       first half of 2023, the oil packing plant will create hundreds of   that, " in Vinsak we found a   approach is very different to
       jobs for ethnic Somalis. The agreement was signed in Dubai   diversified needs of the cli-  reliable  partner who has   some of the hard-nosed sales
       by Suhail Al Banna, CEO and Managing Director of DP World,   ent in Narrow web shrink   supported us in deciding the   teams with whom we have
       Middle East & Africa, and Rizwan Ahmed, IFFCO Group’s   sleeve and IML production.       specifications of the equip-  dealt in the past. In fact, our
       Executive Director. The BEZ has been developed around a   The press, with its capability  ment to suit our current and  decision to  move  from
       customer-centric ecosystem, where DP World is not only   to print on a wide variety of   future needs as well to sup-  another  Global brand to
       developing the zone but will also operate the one-stop shop   substrates from 12 Micron  ply the correct tooling,
       for company registration and licensing, logistics, and built-                           Lombardi was greatly driven
       to-suit services.                           Film to 450 GSM board. It’s   ancillaries as well as com-  by the service provided by
                                                   maximum repeat of     plete installation and train-  Vinsak."                                                                  December 2022 PrintWeek MENA 05
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