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NEWS UAE
Habras International at PRINT BY
NUMBERS
Paperworld Middle East 2022 50
Hotpack
Vikas Gupta, Business Habras International to Hotpack Global has
H e a d o f H a b r a s establish a solid business released year of fiftieth
International Limited shared relationship with the leading souvenir paper cups.
their experience of attending manufacturers and custom- page 3
the Paperworld Middle East ers both in domestic and
2022 held from 21 November overseas markets.”
Habras International is a
2022 to 23 November 2022 Global Trading Company
in Dubai, UAE. He says, actively involved in Trading
“Paperworld Middle East of a wide range of multi-spe- 8k
2022 specially for us is a ciality products ranging from
great success. This year we Paper grade Wood to
are blessed to have customers Chemicals to Pulp to Paper Mutoh
all over the world with seri- ‘Paperworld Middle East has been a great success for us’: Gupta to commodities. The XPJ-1341SR Pro and
XPJ-1641SR Pro printers
ous inquiries in hand and I Gupta adds, “Habras have a list price of
am sure this will surely help Paper - India and Chenming Photocopy Paper. Apart from International believes in £8,000
Writing and Printing Grades,
us to have an expanded range - China. Our experience of we are now more focusing on sourcing Papers from the and £11,000 respectively.
of our products as well as our the domain markets comes Packaging Grades especially most reliable and respected page 9
presence in more markets. in handy to help us empha- Brown. We are further trying paper mills around the
During PaperWorld Middle size on qualitative and not to enter into Tissue Paper as world. Our markets are all
East, we have offered paper quantitative growth. well. The philosophy of cus- over Asia, South East Asia,
from Ittihad Paper Mill - This year we have intro- tomer satisfaction and long- MENA region, Europe and
UAE, APP - Indonesia, JK duced various new Brands of term business enabled USA.” 33m
Delivering print in accelerating times Smurfit Kappa to invest
Smurfit Kappa
with Xerox Emirates $33 m in expansion of
Fortaleza plant
page 10
“Can I have it in an hour?” the sales opportunities at
It’s a question that would their disposal. “XMPie
have been greeted with Software is used widely by a
laughs from customer ser- variety of enterprises and
vice teams in the not-too-dis- 40%
tant past. Today, you’d be industries across the globe to
lucky to get a raised eyebrow. transform customer commu- Armor-Iimak and Astorg
“In the past, every job had nications. It’s a powerful Astorg acquiring
much more flexible time- automation software that approximately
lines,” says Simon Howells, connects every stage of a 40% of Armor-
General Manager of Xerox marketing campaign. Iimak’s capital.
Emirates. “Today, 48 hours is page 15
a generous average, and on Seamlessly linking planning,
some jobs, customers need it “In the past, every job had much more flexible timelines”: Simon to creation and production.
within an hour or even 30 From production to deploy-
minutes.” tight deadlines day in, day required to prepare a job for ment and performance mon-
In such a quick turna- out requires optimized pro- print. Core’s flexibility and itoring, XMPIE does it all.” 80k
round, high-intensity envi- cesses that run smoothly and scalability means there is an Simon concluded.
ronment, it’s survival of the predictably, so you can crank automation solution for any Xerox Emirates, a joint XSYS
most efficient. Mixing fast, up the pace when you need size print operation.” says XSYS has implemented a
small jobs with high-volume to. Simon. venture between Xerox price increase of 6
work is a challenge worth “Xerox® FreeFlow® Core Variable data printing is Corporation and MHAO percent across its
taking on when the margins is one such solution that only going to grow as more Group offers the full range of nyloflex product
are right. But meeting those automates the process steps clients recognize the value of Xerox products and services. page 18
06 PrintWeek MENA December 2022 www.printweekmena.com