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NEWS        UAE

     Habras International at                                                                    PRINT BY

     Paperworld Middle East 2022                                                                     50

        Vikas Gupta, Business                                            Habras International to   Hotpack Global has
      H e a d  o f  H a b r a s                                          establish a solid business   released year of fiftieth
      International Limited shared                                       relationship with the leading   souvenir paper cups.
      their experience of attending                                      manufacturers and custom-    page 3
      the Paperworld Middle East                                         ers  both  in  domestic  and
      2022 held from 21 November                                         overseas markets.”
                                                                          Habras International is a
      2022 to 23 November 2022                                           Global Trading Company
      in Dubai, UAE. He says,                                            actively involved in Trading
      “Paperworld Middle East                                            of a wide range of multi-spe-  8k
      2022 specially for us is a                                         ciality products ranging from
      great success. This year we                                        Paper grade Wood to
      are blessed to have customers                                      Chemicals to Pulp to Paper   Mutoh
      all over the world with seri-  ‘Paperworld Middle East has been a great success for us’: Gupta  to commodities.   The XPJ-1341SR Pro and
                                                                                                 XPJ-1641SR Pro printers
      ous inquiries in hand and I                                         Gupta adds, “Habras     have a list price of
      am sure this will surely help   Paper - India and Chenming   Photocopy Paper. Apart from   International believes in   £8,000
                                                   Writing and Printing Grades,
      us to have an expanded range   - China.  Our experience of   we are now more focusing on   sourcing Papers from the   and £11,000 respectively.
      of our products as well as our   the domain markets comes   Packaging Grades especially   most reliable and respected   page 9
      presence in more markets.   in handy to help us empha-  Brown. We are further trying   paper mills around the
      During PaperWorld Middle   size on qualitative and not   to enter into Tissue Paper as   world. Our markets are all
      East, we have offered paper   quantitative growth.  well. The philosophy of cus-  over Asia, South East Asia,
      from Ittihad Paper Mill -    This year we have intro-  tomer satisfaction and long-  MENA region, Europe and
      UAE, APP - Indonesia, JK   duced various new Brands of   term business enabled   USA.”      33m
      Delivering print in accelerating times                                                     Smurfit Kappa to invest
                                                                                                    Smurfit Kappa
      with Xerox Emirates                                                                        $33 m in expansion of
                                                                                                    Fortaleza plant
                                                                                                      page 10
        “Can I have it in an hour?”                                      the sales opportunities at
      It’s a question that would                                         their disposal. “XMPie
      have been greeted with                                             Software is used widely by a
      laughs from customer ser-                                          variety of enterprises and
      vice teams in the not-too-dis-                                                             40%
      tant past. Today, you’d be                                         industries across the globe to
      lucky to get a raised eyebrow.                                     transform customer commu-  Armor-Iimak and Astorg
        “In the past, every job had                                      nications. It’s a powerful   Astorg acquiring
      much more flexible time-                                           automation software that   approximately
      lines,” says Simon Howells,                                        connects every stage of a   40% of Armor-
      General Manager of Xerox                                           marketing campaign.       Iimak’s capital.
      Emirates. “Today, 48 hours is                                                                   page 15
      a generous average, and on                                         Seamlessly linking planning,
      some jobs, customers need it   “In the past, every job had much more flexible timelines”: Simon  to creation and production.
      within an hour or even 30                                          From production to deploy-
      minutes.”             tight deadlines day in, day  required to prepare a job for   ment and performance mon-
        In such a quick turna-  out requires optimized pro-  print. Core’s flexibility and   itoring, XMPIE does it all.”   80k
      round, high-intensity envi-  cesses that run smoothly and  scalability means there is an   Simon concluded.
      ronment, it’s survival of the   predictably, so you can crank  automation solution for any   Xerox Emirates, a  joint   XSYS
      most efficient. Mixing fast,   up the pace when you need  size print operation.” says     XSYS has implemented a
      small jobs with high-volume   to.            Simon.                venture  between Xerox   price increase of 6
      work is a challenge worth   “Xerox® FreeFlow® Core   Variable data printing is   Corporation and MHAO   percent across its
      taking on when the margins   is one such solution that  only going to grow as more   Group offers the full range of   nyloflex product
      are right. But meeting those   automates the process steps  clients recognize the value of   Xerox products and services.  page 18

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