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NEWS GCC/LEVANT/AFRICA

BOBST and Simpex roadshow Saudi Signage
Expo 2024

fosters future innovations Saudi Signage Expo, taking

place from 5 – 7 March 2024
at RICEC in Riyadh, is your
Packaging professionals a rapidly developing industry
from across Saudi Arabia contributing to a hotbed of gateway to unlocking endless
business possibilities in the
have come together to dis- innovation. This roadshow in booming Saudi Arabian mar-
cuss innovations transform- collaboration with BOBST ket. With over 100 exhibitors
ing the sector at a successful was a fantastic opportunity to and 5,000 visitors from
BOBST and Simpex road- bring key packaging profes- across the globe, it’s your
show. Participants saw first- sionals together and promote chance to be part of the most
hand how the latest further transformative influential event for the digi-
technologies and trends in BOBST and Simpex roadshow conduct a successful roadshow in KSA growth – sharing best prac- tal, print, graphics, and imag-
flexible packaging, labels, together key industry players partner organisations about tice, cutting-edge insights ing industries in Saudi
Arabia.
corrugated board, and fold- and market leaders from key issues facing the indus- and creating a platform ena- Saudi Signage Expo is the
ing cartons are unlocking across Saudi Arabia’s thriving try. The event was supported bling the industry to connect ideal spot for the industry to
more efficient production. packaging industry. Run in by UPM, Sun Chemical, and collaborate.” make game-changing busi-
Simpex was announced as collaboration with Simpex, CITO, Reifenhauser, Eric Pavone, Business ness connections, meet the
BOBST’s agent and distribu- the roadshow fostered col- Fuijfilm, IMS Technologies, Director AFMETR Region at decision makers driving
tor in Saudi Arabia for all its laboration and knowledge Rotometal, Brofind, Vacher BOBST, added: “This collab- growth, and source from the
product lines across folding sharing through a compre- Group, and Baumer HHS. oration between BOBST and most innovative suppliers in
carton, corrugated, flexible hensive programme of Louai Kuzbari, Co-CEO Simpex marks a significant Saudi Arabia.
The visitor registration is
packaging and labels, in informative discussions and and Vice President at milestone in the evolution of now open and it’s free!
October 2023. showcases. Attendees took Simpex’s parent company Saudi Arabia’s thriving pack- Register today via: https://
The four-day event, held in part in interactive sessions Vimpex, said: “Saudi Arabia aging market – the number www.saudisignageexpo.
Jeddah on 3-4 December and hearing directly from is an exciting market for one for BOBST in the Middle com/mp-meprinter-vidregis-
Riyadh on 6-7, brought BOBST, Simpex and their packaging and printing with East.” ter
Mimaki’s UV-LED Technology Saudi Xerox and

at Rommel Werbetechnik MEWA join hands

In a landmark initiative to
Rommel KG, based in promote innovation and sus-
Lauingen an der Donau, was tainable development, Saudi
established by Peter Xerox organized the Open
Rommel as a complete ser- House Thought Leadership
vice provider in the field of event on December 24th,
advertising technology, and 2023, in Riyadh, under the
today exclusively relies on auspices of MEWA Minister
large-format solutions from Eng. Abdulrahman bin Saudi Xerox & MEWA collab
Mimaki for printing. His cli- Abdulmohsen AlFadley. The
ents include not only Ministry of Environment, been instrumental in provid-
smaller local businesses and Rommel Werbetechnik relies on Mimaki’s UV-LED Technology Water, and Agriculture ing the ministry with state-
enterprises but also well- where it is often assumed of whom is a master of their (MEWA) has been at the of-the-art technology and
known brand manufactur- that no business can succeed forefront of driving environ- workflow solutions, facilitat-
ers who no longer want to do and remain profitable with- craft from the ground up mental sustainability ing efficiency and innovation
without the direct and per- out a significant degree of and to perfection, investing advancements in Saudi to MEWA’s working environ-
sonal support, or the con- automation, he relies exclu- heavily in automating our Arabia, with roots dating ment with Xerox end to end
vincing quality of the prints sively on direct customer workflow or even maintain- back to 1927. MPS contract along with
they order. interaction, the value of his ing and operating an online The collaboration between manage printing software
Owner, Peter Rommel, products, and the extensive store simply doesn’t make MEWA and Saudi Xerox solutions. This has resulted
employs a tried-and-tested, know-how of his team. reflects a commitment to lev- in a great relief for MEWA’s
albeit initially unconven- “As a smaller advertising sense,” explains Peter eraging innovative technol- IT department against loss of
tional concept in his com- technology company with a Rommel as the company ogy to streamline day-to-day time on the printers tickets
pany: In an environment team of six individuals, each completes 20 years. operations. Saudi Xerox has and consumables requests.
26 PrintWeek MENA January 2024 www.printweekmena.com