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                                                                                               Egypt’s Export
      Canon cameras maintain No.1  Council

      share of global market                                                                     Egypt’s Export Council for

                                                                                               Printing, Packaging, Books,
                                                                                               Literary and Artistic Works
        Canon Middle  East has                                           time, Canon has continued   has announced that eight
      announced that the compa-                                          to launch a range of ground-  companies will be part of a
      ny’s interchangeable-lens                                          breaking products, including   trade mission touring
      digital cameras (digital SLR                                       the professional-model   Morocco from 15 to 19 May,
      and mirrorless cameras) have                                       EOS-1D series and the EOS   2023, as part of its plan to
      maintained the number one                                          5D series, which paved the   promote the sector’s prod-
      share of the global market for                                     way for digital SLR video   ucts abroad.
      20 consecutive years1 from                                         recording. Canon’s desire to   The Export Council’s
      2003 to 2022. Canon devel-                                         further expand the bounda-  Executive Director Sara
      ops the key imaging system                                         ries of visual expression led to   Ibrahim revealed that Egypt’s
      components featured in its                                         its next-generation EOS R   exports of packaging and
      EOS series of digital inter-                                       System, launched in October   paper products achieved a
      changeable-lens cameras –   Canon celebrates 20th consecutive year of number one share  2018, that includes the EOS   growth of 30% during 2022,
                                                                                               at $56.4 million, as against
      CMOS image sensors, image  quality shooting with easy   EOS Digital Rebel in other   R5 – the first camera to fea-  $43.3 million in the year-ear-
      processors and interchange-  operation, as well as a rich   regions) in September 2003.   ture 8K video recording2 –   lier period, confirming that
      able lenses – under the core  selection of RF and EF series   This groundbreaking cam-  released in July 2020 and the   Morocco is one of the most
      concept of, “Speed, Comfort  lenses that make possible a   era, which was competitively  EOS R3 in November 2021,   important markets in the
      and High Image Quality.”  wealth of creative expression   priced and featured a com-  which features tracking of   Arab region that must be
      Putting together a wide-rang-  – Canon continues to sup-  pact, lightweight design,   fast-moving subjects and   focused on in the coming
      ing product lineup – from  port the diverse needs of cus-  became the engine for   continuous shooting perfor-  period. She emphasized that
      high-performance flagship  tomers.           growth in the digital SLR  mance. In addition, Canon   Egypt’s presence in the
      models that are highly   During the dawn of digital   market, capturing the top   launched the EOS VR   Moroccan market and crea-
      trusted by professionals to  SLR cameras, Canon intro-  share of the global market   System, designed to record   tion of prospects for joint
      entry-level models that allow  duced its breakthrough EOS   and heralding the age of digi-  video for virtual reality con-  cooperation are within the
      users to enjoy high image  300D (EOS Kiss Digital or   tal SLR cameras. Since that   tent, in December 2021.  council’s plans.
      Meet BOTLR, the smartest                                           Flint Group confirms

      device for labeling bottles                                        commitment to SBTi

        BOTLR bottle applicators                                          Flint Group, a leading sup-
      provide the features for fast                                      plier of consumables and
      and precise labelling of any                                       equipment for the print and
                                                                         packaging industries, has
      cylindrical object, right out                                      confirmed its commitment
      of the box. Labelmate, an                                          to the Science Based Targets
      innovator in label handling                                        Initiative (SBTi).
                                                                          The SBTi is designed to
      solutions, has introduced                                          ensure companies commit to
      BOTLR, the new intelligent                                         combating climate change by   Science Based Targets Initiative
      device that makes the labe-                                        agreeing to reduce their
      ling process of bottles and   Labelmate has introduced BOTLR, the new intelligent device  greenhouse gas emissions in   for Flint Group, which is
      other cylindrical containers   event-businesses. Amongst  bration process does the   line with science-based tar-  accelerating its progress
      a lot faster and versatile.   several patented innova-  rest.      gets.                 towards a more sustainable,
                                                                          Targets are considered
                                                                                               lower-carbon future. The
        BOTLR is designed to be   tions, BOTLR features a   “Labelmate´s new BOTLR   ‘science-based’ if they align   benefits of committing to a
      the perfect servant for a   new sensor that supports   is delivering on businesses´   with the decarbonisation   science-based target are
      wide range of labelling   the use of 2 different label   need for easy to use devices   goals of the Paris Agreement   numerous for our customers,
      applications in the food and   sizes on the same label-roll,   that support the most   – limiting global warming to   our suppliers and Flint
      beverage market, pharma-  the use of transparent labels   demanding labelling appli-  1.5°C above pre-industrial   Group. Not only is it the right
                             and special shaped labels.
      ceutical and cosmetic com-  An intuitive interface   cations, “ commented Tom   Steve Dryden, Flint Group   action to take for the planet,
      panies, third-party logistics   takes you by the hand to   Geerinck, Sales  and   CEO,  comments:  but it’s right that we support
      and -packaging providers as   configure in less than 1 min-  Ma rketing Director,   “Committing to the SBTi   our partners deliver on their
      well as merchandising and   ute, the full automatic cali-  Labelmate bv-srl.  process is a significant step   own commitments.”                                                                       May 2023 PrintWeek MENA 11
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