Page 12 - PWM2024_November EBook

NEWS GCC/LEVANT/AFRICA

AFRA East Trading launches New carton
factory in KSA

paper collection in Riyadh Al-Medan Project Factory

for Carton (MPFC), one of
the largest carton and pack-
AFRA East Trading, in to the sustainable myRecyco, aging companies in Saudi
partnership with SONA captivated the audience with Arabia, has announced the
Commercial and its exceptional quality and soft launch of Rams
MyCordenons, proudly craftsmanship. Al-Tatour folding carton fac-
hosted the Afra Sona The event was not only a tory, its second state-of-the
MyCordenons Night on product showcase but also a art printing press.
October 9, 2024, at Voco platform for thought leader- The press is equipped with
Riyadh. The event marked ship and networking. Koenig & Bauer’s cutting-
the grand unveiling of four Industry experts engaged in edge technology and has
luxury specialty papers from insightful discussions on how Riyadh-based Al-Kharafi Co.
MyCordenons, Italy, and saw these cutting-edge materials for Paper & Printing
an overwhelming response, can elevate projects and sup- Equipment as their exclusive
with prominent personali- Afra Sona MyCordenons Night was held in Riyadh on 09 October port sustainable practices supplier.
ties, businessmen, and indus- benchmarks in the specialty vative, premium paper across various sectors. “Rams Al-Tatour is
AFRA East Trading’s suc-
try technologists in paper market. solutions in the region, and cessful partnerships with expected to be a game
attendance. This prestigious “We are thrilled by the we are excited to be at the SONA Commercial and changer in folding carton
evening was an exciting overwhelming success of the forefront of this revolution.” MyCordenons have been packaging lines, offering
showcase of innovative paper event and the positive feed- Attendees were impressed instrumental in bringing comprehensive high-end
solutions for both creative back from our distinguished by the papers’ unique aes- these high-quality products solutions with a unique
and technical applications. guests,” said Mr. thetics and versatile applica- to the Saudi market. The workflow that cuts expenses
The highlight of the night Mohammed Azam, General tions, which are set to event underscored AFRA’s and maximises flexibility
was the launch of myKing- Manager at AFRA East transform how industries commitment to pushing throughout the production
dom, myBoheme, myReef, Trading Est. “The approach design, packaging, boundaries and leading the chain,” says Mossad Ewis,
and myRecyco – four exqui- response we received rein- and printing. Each paper, way in premium paper and General Manager at
site papers that have set new forces the demand for inno- from the regal myKingdom packaging solutions. Al-Medan.
BOBST launches its subsidiary Arabia Sustainability

in Algeria Report by Tetra Pak

BOBST, one of the world’s Tetra Pak announced the
leading suppliers of sub- release of its inaugural Arabia
strate processing, printing sustainability report, exem-
and converting equipment plifying major advancements
and services for the label, in circularity and environ-
flexible packaging, folding mental leadership. The
carton and corrugated report underscores Tetra
board industries, is Pak’s pioneering efforts to
delighted to announce the establish a comprehensive Its inaugural report for region
launch of its new Algeria- recycling infrastructure for our investments in recycling
based subsidiary. Bobst Bobst Algiers will bring the company’s solutions and services carton packages, setting a infrastructure are a testa-
Algiers will bring the com- regional benchmark in the
pany’s solutions and leading more about BOBST’s local pioneering packaging and Middle East. I ment to our commitment to
sustainability and an even
customer services closer to support and commitment printing solutions for cus- t has secured a combined deeper commitment to sup-
the market, particularly for with an extensive cutting- tomers around the world. investment of over USD 3.6 porting our customers
this growing North African edge portfolio of machines “This new subsidiary in million in carton packages achieve their sustainability
packaging and label mar- and services. Algiers will enable us to recycling infrastructure goals”, said Marcelo Piva,
kets. Mohamed Ali Ben through strategic partner- Sustainability Director,
Customers and partners extend our reach and bring ships with UPM in the Middle East and Africa. “This
in Algeria have been invited Mu s t a ph a , G ener a l our world-class technology United Arab Emirates, OPI report highlights our ongo-
to attend the inauguration Manager and Service and service closer to our val- and STP in the Kingdom of ing efforts towards a circular
event where they will have Director Bobst Africa and ued customers and partners Saudi Arabia. economy, and our contribu-
the opportunity to share Middle East, said: “BOBST in Algeria and North “At Tetra Pak, we believe tions to a more sustainable
industry vision and discover leads the way in developing Africa.” in leading by example, and future for the region.”
10 PrintWeek MENA November 2024 www.printweekmena.com