Page 15 - PWM2024_November EBook
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DIGITAL NEWS


      FastEditor’s Logo Editor for                                                             Grauf joins
                                                                                               Antigro

      promotional products                                                                       Bobby Grauf has joined

                                                                                               fast-expanding software
                                                                                               company Antigro Designer
        Software developer                                               in for Woocommerce and   as its new head of business
      FastEditor has unveiled a                                          are working on a Shopify   development for EMEA.
      new program, Logo Editor,                                          App,” added Molenaar.  Antigro Designer is head-
                                                                          “But [Logo Editor] is easy
      to help print clients easily                                       to integrate in any software,   quartered in Poland. Its easy-
      build their own merchan-                                           and often takes less than   to-use customisation and
      dise for printing. Launched                                        four weeks for full integra-  personalisation tools creates
                                                                                               print-ready files for printers
      in late September following                                        tion.”                and e-commerce specialists.
      beta testing earlier in the                                         FastEditor claims the new   The  system  uses  AI  tech-
      summer, the Logo Editor                                            editor can give printers a sig-  niques for tasks such as creat-
      program is now available for                                       nificant advantage in closing   ing cut-outs.
      early adoption by four print                                       sales, when clients are able   Bobby Grauf was
                                                                         to play around with their
      partners; FastEditor expects   Logo Editor connects directly to e-commerce platforms  designs and see them on the   European managing director
      to be able to work with up to  and in 2024 we prefer this to   colour options and printing   merchandise. Results from   of Inkcups until June, and
      100 more in 2025.     do well for four partners,   techniques, and approve   the firm’s first test partners   prior to that spent more than
        Rick    Molenaar,   rather than less well for, say,   their designs.  have shown a 20% increase   20 years at Agfa. Grauf said
      FastEditor’s commercial  10.”                 Once clients are happy   in online conversion, and a   that Antigro Designer had “a
      director, told Printweek:   The editor, hosted on a   with the design, Logo Editor   25% increase in basket value   real wow factor”, and he had
                                                                                               been blown away by  its
      “We’ll try to stick to four  print partner’s website,   delivers print-ready files for   – the latter thanks in large   potential when he first saw it
                                                                         part to FastEditor’s Cross
      partners until the end of the  allows clients to visualise   the  printer’s workflow,   Sell Module, which shows   at Fespa 2024 in Amsterdam,
      year, to provide the best pos-  their logo on printers’ full   whether in PNG, PDF, or   the uploaded logo on com-  where the Antigro team inte-
                                                   SVG formats. The program
      sible service. “For our part-  range of products, with cli-  can also add a mock-up with   plementary products,   grated it with an Inkcups sys-
      ners, we brand the editor  ents able to place the logo on   the logo file.  encouraging customers to   tem to produce personalised
      and set up their products,  products, switch between   “We have a standard plug-  buy more.  bottles in just 20 minutes.
      Kavalan materials granted                                          Canon upgrades


      protective patent                                                  ImagePrograf TZ


                                                                          Canon has further
        TAYA Canvas (Shanghai)                                           expanded its ImagePrograf
      has been granted a protec-                                         range with upgrades to its
      tive patent for its Kavalan                                        TZ and TX models of com-
      PVC-free range of banner                                           pact poster and technical
      materials. Kavalan is                                              drawing printers. Unveiled
      described in the patent as “a                                      at Printing United in Las
      multilayered digital print                                         Vegas on 10 September, the
      material that can be used                                          TZ-32000 and TX42000/  The ImagePrograf TZ32000
      outdoors, composed on a                                            TX32000 five-colour print-
      non-PVC substrate with                                             ers have been upgraded   and TX3200, span 1.12m
      multiple coating layers giv-  CMYUK is the exclusive distributor of Kavalan in the UK and Ireland  from previous models for   and 910mm respectively,
      ing it fire retardant, water-  other ways to differentiate  of Kavalan these brands can   higher print quality  and   printing at up to 3.3  A1
      proof, and ink adhesion   their products.    confidently specify Kavalan   speed, while making it eas-  pages per minute.
      properties but also a unique   “This could lead to more            ier for unskilled operators   Both TZ and TX models
      adhesion promoting struc-  innovative approaches to sus-  knowing that it meets strin-  to use them.
      tural layer technology that   tainable materials, benefiting   gent environmental and per-  The TZ-32000, designed   have been built with dual-
      enable the product to be suc-  the industry and the environ-  formance standards.  to print large volumes of   roll loading for automatic
      cessfully welded”.     ment as a whole.       “This underscores TAYA’s   computer-aided design   media switchovers and
        Vincent Lin, VP of TAYA   “Global brands are increas-  role in driving commercial   (CAD) drawings, has   longer periods of uninter-
      Canvas, said: “With Kavalan   ingly prioritising the environ-      become the fastest printer
      holding a strong patent-pro-  mental impact of their   solutions that align with mar-  in the series with a speed of   rupted printing, and feature
      tected position in the mar-  advertising materials. With   ket demands and environ-  four A1 pages per minute.  upgraded colour calibration
      ket, competitors must find   the patent and certification  mental sensitivity.”  Its sister models, TX4200   and line quality.

      www.printweekmena.com                                                                  November 2024 PrintWeek MENA 13
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