As the market-leading print industry media brand, Printweek has always
prided itself on ensuring its readers are the best informed on the issues and
news that affect their businesses.
However, our industry and our
readers’ needs are changing and while that may be nothing new, what is new is
the speed of that change.
We live in a multimedia age and our
readers – your potential customers – are increasingly looking for information
across a range of delivery platforms: print, online and experiential.
So to ensure that Printweek continues to give its readers the
information they need in a format they want, in 2019 we re-launched the magazine
as a more thoughtful monthly title.
The reason we did this was to
focus on the strength of print – its unrivalled depth of engagement. While
nothing can compete with the immediacy of online in terms of breaking the latest
news, when it comes to delivering thought-provoking feature content,
agenda-setting analysis and insightful, in-depth reviews, nothing can touch
print.
So our solution to ensure we meet our readers’ changing
needs was to publish a monthly magazine that focuses on in-depth, feature-led
content in parallel with a website that breaks the latest news as it happens.
Because, talking to our readers, it’s clear that when it comes to their
information needs, print and online are complementary – they don’t use one or
the other, they use both, just in different ways.
To get a true
understanding of our readers’ needs you just have to flick through a copy of the
new-look Printweek or visit the refreshed website because these
insights are the DNA of everything we’ve done.
Better still, ask
your customers or your customers’ customers (print buyers) how they engage with
media and what brands they rely on in the graphic arts sector. And then just ask
us how we can help you engage with our unrivalled audience across any of our
market-leading platforms to achieve your marketing goals.
Account director
James
Cockburn james.cockburn@markallengroup.com
020 7501 6692
Classified & recruitment sales
Alex
Foy alexander.foy@markallengroup.com
020 7501 6737
Printweek
St Jude's Church
Dulwich Road
London SE24 0PB
Switchboard: 020 7738 5454
