Atlas Group has announced the launch of its latest division Atlas Retail Merchandising (ARM). Amit Radia, CEO, said that “ARM will focus on the needs of every retailer or exhibition requirement be it for personalized popup, large format wall paper backdrops or shopping bags in smaller quantities. We have re-invented ourselves as a digital hybrid production house with a range of digital and finishing lines that allow us to cater to this ever-growing segment in the UAE and export markets. With investments above US$ 3,000,000, we have invested and installed a range of different equipment in the last six months. They have installed the HP 1500 , a 3.2 metre latex printer, the HP800W, a 1.6metre reel to reel latex printer with 8 colors, and an optimizer to ensure the highest scratch-proof quality including white R1000. It is a rigid printer that can print on anything from wood, tiles, metal, ceramic and glass in 8 colours, including white and an overcoat to sustain durability. So the company says they are well set for the wide-format market. Amit Radia explains, “we then have the Zund G3 2500 high-performance cutter, a digital die-cutting plotter that can cut through any surface with a router to ensure complete accuracy and shape. This will allow us to produce the large format POP stands on any material and size. An investment into an automatic shopping bag line will further advance our growth into merchandising, which further enhances our ability to service this segment and will be up and running by Mid January. It will have a production capacity of up to 25000 bags a day with much smaller minimum order requirements and will cater to the ever-expanding retail base in the UAE, allowing them to order the highest quality shopping bags on demand at reasonable pricing. Last but not least, "our piece de resistance" will be the HP Indigo 12000 sheetfed, upgraded to the HP 15000 capabilities that will allow us to print on demand for any material up to a size of 50 x 70cm, be it paper, board or plastic or even corrugated board or plastic. Ideal for personalized packaging in short runs ranging from 50 to 5000 on demand and delivery within hours. This will complement our e-commerce platform "PrintSouq " to service the B to C market.” “So welcome to Atlas 2022, a company reborn today to grow and thrive into the next decade as possibly the largest digital production house in the region with our existing investments in Xerox Igen 4, Igen 5, Irridesse and 3 lines Jet Truepress 520 Screen digital webs lines with Hunkeler to complement these investments,” concludes Amit Radia. On their website, Atlas Group claims that Atlas Printing Press has evolved into one of the foremost printing companies in Dubai and one of the leading multifaceted businesses within the UAE, providing a diverse range of print and digital media solutions. The company says, “the world of communication is changing at a rapid rate with technology and applications driving growth and profitability across every level of global business. As an integral link within the chain, the process of printing has also developed to become far more than just ink on paper. At Atlas Printing Press our approach is simple: to listen, understand, evaluate and suggest the most cost-effective manner and efficient method of communicating with your target audience, be it in the form of print or digitally driven content. With the distinction of being a leading printing press in Dubai, our team works across a broad spectrum of media utilizing a vast array of software and equipment, be it digital, offset sheet or reel. We believe in nurturing long term relationships with our valued clients, developed through trust and a mutual passion for delivering value.” As per their official website, Atlas Printing Press is widely recognized as one of the premier printers in the region. It asserts, “our 300-strong workforce specializes in the printing of publications, magazines and commercial literature. We also focus on school book printing, examination paper printing, brochure printing, book printing, booklet printing and t-shirt printing in Dubai. We pride ourselves at our print management services and at being the best at business card printing in Dubai.” A vast array of equipment ranging from sheetfed 5 and 8 colour presses to 16pp heat-set web, combine to elevate the Atlas production capacity to one of the largest in the region. With a complete bindery, Atlas Printing Press can produce up to 15,000 books or magazines per hour. The complete line up of finishing equipment ranges from Muller Martini Perfect and Saddle Stitching lines plus UV varnishing, gold foiling, laminating and a host of other complete ancillary equipment, both in digital and offset, to position Atlas Printing Press perfectly to cater to short-run commercial work, as well as high volume magazine runs in excess of 500,000. With the recent investment in the three Screen Truepress Jet Web 520 digital web, Atlas Printing Press can produce up to half a kilometre of variable data in full color per minute. Sustainable and secure print Atlas Printing Press explains, “we have equipped ourselves with the tools and technology to operate in an ethical and environmentally friendly manner, as we work towards waste management and proper recycling methods that live up to our ISO 9001, 14001 and OHSAS 18001 certifications. We use a special filtration process to reduce water wastage to a minimal level by reducing heat and chemical dosing. We recycle paper waste, and we ensure we order the exact paper sizes to eliminate waste. International standards have now been set up to certify that the paper is obtained from responsibly managed forests. They also certify the industries that work with this paper. Certified printers can display they are supporting the growth of responsibly managed forests worldwide.” Atlas Printing Press belongs to the esteemed category of FSC certified printers in Dubai. FSC is one of the global certification schemes established to certify paper from responsibly managed forests.