At FESPA Middle East 2024, Epson ME will present cutting-edge printing technology

Shihab Ahmed Zubair, Sales Manager, Epson ME, in a conversation with PrintWeek MENA, said: “Epson ME is excited to join FESPA Middle East 2024 at Dubai Exhibition Centre. As part of our participation, we will be showcasing some of the latest printing innovations, including the Epson V7000, our debut UV large format printer for vibrant retail, outdoor signage and packaging; the SC-R5010L, our versatile resin ink printer that prints on vinyl, textile, wallpaper, and more; and the F2200, which delivers precise Direct-to-Garment & Film printing. We will also present the SC-F6400H, a six-colour dye sublimation printer for textile producers and promotional goods businesses. Our presence signifies our commitment to innovation and empowering industries with cutting-edge printing technology. FESPA Middle East will provide us with a platform to engage industry professionals and exhibit our diverse range of products, driving new possibilities in the region's print landscape.

At FESPA Middle East 2024, Epson ME will present cutting-edge printing technology and highlight a diverse array of printers that are tailored to meet specific industry needs. We anticipate strong interest in the Epson V7000, our groundbreaking UV large format printer, which is engineered to craft attention-grabbing retail displays, outdoor signage, packaging, and decorative items. We will create an engaging environment at our Stand D10, to enable visitors to experience our printers firsthand and gain insight into their remarkable commercial potential. Our presence at FESPA Middle East will highlight our products’ transformative power, enabling businesses to raise printing standards and explore new opportunities across business sectors.

Epson has actively participated in previous FESPA events around the world, leveraging these platforms to highlight our latest innovations. At the FESPA Global Print Expo 2022, we made a remarkable impact with live printing demonstrations. Along with our partners, we highlighted the diverse applications and impressive outcomes achievable through our range of professional inkjet printers and other key products. Our stand was strategically designed to present various printing possibilities across different areas. In the Promotional segment, we exhibited desktop dye sublimation printers alongside the SC-F2100 DTG printer, demonstrating how small businesses can produce personalised merchandise such as mugs, phone covers, and t-shirts. Our latest Direct-to-Garment printer, the SureColor SC-F3000, offers a complete DTG package for high-volume fabric printing. The expo also featured Epson's advanced printers such as the Direct-to-Fabric digital textile printer Monna Lisa ML-8000 and the dye sublimation printers SC-F9400H and SC-F10000H, which offer applications in fashion, home textiles, and soft signage. Our participation extended to the signage area with printers like the SureColor SC-R5000L, which enables easy printing on various materials. Additionally, we unveiled the SureColor SC-V7000, Epson's first UV flatbed printer, which is ideal for diverse applications on rigid substrates. FESPA served as a dynamic platform for Epson and its partners to demonstrate a wide array of printing applications, demonstrating how businesses can expand into new markets and leverage our innovative technologies to maximise revenue potential.

Epson ME will spotlight the SC-R5010L, our inaugural resin ink large format printer. This versatile machine can print on various materials including vinyl, banners, textiles, wallpapers, and films, offering unmatched printing possibilities. We will also introduce the F2200, a comprehensive solution for Direct-to-Garment and Direct-to-Film printing. Businesses seeking accuracy, speed, and intricate design execution across garments will find the F2200 indispensable. Additionally, we will present the SC-F6400H, a 44-inch six-colour dye sublimation printer that targets textile producers, promotional goods businesses, and photographic studios with its versatility and vibrant output.

“In the digital age, the printing industry is experiencing transformative growth, driven by the innovative technologies being highlighted at events like FESPA 2024.

Key areas shaping this evolution include:

Personalisation and Customisation: Digital printing allows for unparalleled personalisation. Businesses can offer tailor-made solutions for their customers, through personalised merchandise, customised packaging, or individualised prints. This level of personalisation transforms the customer experience, building loyalty and repeat business.

  • Sustainable Printing Practices: Environmental awareness has become a key priority for the printing industry. FESPA 2024 will highlight Epson's commitment to eco-friendly solutions, with printers designed to minimise waste, use recycled materials, and employ energy-efficient processes.
  • Expanding Applications in Textiles and Fashion: Printing technology has expanded into the textile and fashion industries. Digital textile printing offers versatility, speed, and supports intricate designs on a broad range of fabrics, meeting the demand for unique, high-quality garments and home textiles.
  • Industrial Printing Solutions: The shift toward industrial printing, including 3D printing, functional printing, and printed electronics, is transforming manufacturing processes. Epson's participation at FESPA will outline some of the advancements in industrial printing that are enhancing efficiency and accuracy in production environments.
  • Digital Packaging Printing: With the rise of e-commerce and the need for standout packaging, digital printing is playing an increasingly key role. Digital printing enables shorter print runs, customisation options, and quicker turnaround times, which caters to the dynamic needs of the online retail sector.

By focusing on sustainability, digital packaging, and a targeted focus on the needs of specific industries, Epson is working to transform the sector. Our presence at FESPA 2024 will demonstrate our commitment to pushing the boundaries of printing technology, catering to evolving market needs, and driving growth in these transformative areas.

Looking at the evolution of the print business in the region, Epson ME anticipates several key trends that will continue to play a transformative role.

These include:

Technological Evolution: The print landscape is evolving rapidly, with a shift towards more versatile and sustainable printing technologies. There is a strong move towards advanced UV printing, resin ink technologies, and direct-to-garment solutions. Epson is at the forefront of these trends, driving these advancements to meet diverse market needs.

Market Diversification: The demand for personalised, on-demand, and environmentally friendly printing solutions continues to grow. Epson anticipates a significant uptick in sectors like packaging, textiles, retail displays, and promotional materials. Our adaptable product portfolio aligns with these expanding markets, offering tailored solutions for various industry requirements.

Sustainability as a Priority: Environmental consciousness is increasingly influencing purchase decisions. Epson ME recognises this trend and continues to prioritise eco-friendly printing solutions. Our commitment to sustainable practices, reflected in the full range of products we will display at FESPA, resonates with businesses seeking more sustainable alternatives in the printing sphere.

Digital Integration and Connectivity: Digital transformation is propelling the need for connected and automated printing services. Epson's forward-thinking strategies emphasise connectivity and smart printing solutions, catering to the growing demand for digitally integrated printing services in 2024-25.

In summary, the region's print business will witness a convergence of advanced technologies, diversified markets, sustainability initiatives, and digital integration soon. Epson ME is poised to lead this dynamic landscape, anticipating and addressing industry needs with innovative, cutting-edge printing solutions.”

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