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Xerox accelerates intelligent production with Proficio, AI …

As Xerox accelerates its Reinvention strategy, Hubert Soviche, President of the Global Production Group at Xerox, outlines how automation, AI-driven workflows, embellishment innovation, and hyper-personalisation are shaping the next era of production print across MENA and beyond.  Q: What are your main objectives for exhibiting at Gulf Print & Pack this year? Xerox’s presence at Gulf Print & Pack reflects the company’s commitment to helping print providers navigate a period of intense transformation. Through its Reinvention, Xerox is simplifying its operating model, optimizing its product portfolio, and intensifying its focus on client‑centricity — all with the goal of enabling print operations to work more efficiently, profitably, and intelligently. At this year’s show, Xerox’s main objectives include: - Showcasing the next generation of production print innovation, centered on the new Xerox® Proficio™ Production Series, the Xerox® Iridesse® Production Press, and the Xerox® PrimeLink® B & C Series. - Demonstrating workflow automation and AI‑assisted production intelligence, leveraging the full suite of solutions, including predictive automation, pre‑press optimization, and smart finishing orchestration. - Highlighting hyper‑personalization and omnichannel campaign capabilities powered by XMPie®, enabling providers to expand beyond print into experience‑driven, data‑activated communications. Ultimately, Xerox’s goal is to help production clients unlock growth by entering new markets, improving profitability, and future‑proofing their operations against increasing market volatility. Q: Which new technologies or solutions are you most excited to showcase, and why are they particularly relevant in today’s market? Xerox® Proficio™ Production Series The cornerstone of Xerox’s exhibit is the Proficio platform, representing the company’s next era of production printing. Designed to “make progress, advance, and succeed,” Proficio integrates advanced imaging, automation, AI‑assisted intelligence, and Beyond CMYK embellishment options into a cohesive system that drives measurable performance and profitability. Xerox® Iridesse® Production Press A flagship in premium enhancement, Iridesse continues to lead the market with inline metallics, fluorescents, clear, and white embellishments - capabilities that empower providers to deliver high‑impact applications with premium margins. Xerox® PrimeLink® B & C Series The PrimeLink family offers unmatched versatility for entry‑level and mid‑production environments. Its strength lies in its flexibility—offering professional image quality, a wide range of supported media, and the scalability required to support growing businesses. XMPie® Personalized Communications Suite XMPie enables print providers to move upstream in the value chain—from producing static documents to orchestrating omnichannel, data‑driven campaigns. With XMPie, print services providers can expand into personalized marketing, customer engagement services, brand‑consistent multichannel execution, and highly tailored transactional communications. FreeFlow® Workflow Automation Suite The FreeFlow ecosystem brings together: - Predictive AI for print - Advanced pre‑press automation - Intelligent scheduling & routing - Smart finishing - Workflow orchestration across mixed environments These capabilities reduce manual touchpoints, accelerate turnaround times, and boost both operational efficiency and output consistency — critical in a market where customers want more customization delivered faster and more cost‑effectively. Together, these technologies address today’s central market needs: short‑run flexibility, personalization at scale, superior embellishment, workflow intelligence, and seamless automation from file to finish. Q: What key trends do you expect will dominate conversations at this year’s show? Based on shifting client expectations and macro market dynamics, several themes are expected to define conversations at Gulf Print & Pack: Digital Transformation & Workflow Intelligence Print providers are prioritizing tools that enable data‑driven decision‑making, predictive automation, and streamlined job onboarding through integrated software ecosystems. High‑Value Print & Beyond CMYK Embellishments—metallics, matte and gloss clear, fluorescents, white—continue to command premium pricing.  Clients are hungry for output that differentiates, engages, and drives emotional impact. Sustainability Through Efficiency and Automation Print services providers want to reduce waste, lower energy consumption, and optimize material usage. Xerox’s automation, predictive AI, and workflow tools help reduce reprints, manual errors, and unnecessary labor. Growth of Personalization & Omnichannel Communications Brands now expect PSPs to deliver campaigns that blend print with digital touchpoints—a key value proposition of XMPie. Hybrid Print Environments & Platform Convergence Clients are seeking unified ecosystems across pre‑press, press, and finishing — aligning well with the Xerox integrated production architecture and Reinvention. Q: What specific opportunities are you seeing across the GCC and wider MENA print and packaging markets in 2026? The GCC and broader MENA region offer strong growth opportunities fueled by: - Rapid expansion of digital print in labels, packaging, décor, and short‑run commercial applications. - E‑commerce‑driven demand for personalized and versioned packaging. - Government‑led economic diversification, driving investment in manufacturing, retail, and logistics — all high‑print‑consumption sectors. - A maturing marketing services ecosystem, where print services providers can evolve into multi‑service providers through platforms like XMPie. - A growing appetite for workflow automation, as providers address labor shortages and rising expectations for turnaround speed. Xerox’s broad production portfolio — from PrimeLink to Proficio to Iridesse — positions the company to serve all segments of this rapidly evolving market. Q: From a strategic perspective, what are your company’s priorities for the next 12–24 months? Through Reinvention, Xerox has evolved from print to enable a software-driven, service-led approach to improving clients’ business outcomes.   At the end of 2025, we confirmed completion of every strategic milestone on our roadmap. The team’s focus turns to positively impact on our clients and business. Examples of that include: Strengthening the Production Print Business Continued evolution of the Proficio platform Expansion of Beyond CMYK capabilities Deeper integration of AI and predictive analytics across the production lifecycle Enhancing workflow and software ecosystems to reduce cost and increase profit for print services providers Accelerating Automation & Intelligent Services - Xerox will continue expanding automation across service delivery, production print workflows, and digital transformation offerings through FreeFlow, XMPie, and Capture & Content Services. Scaling Digital Services and IT Services - With growing demand for cloud, collaboration, security, and hybrid workplace technology, Xerox is accelerating investments in IT solutions and digital workflow automation. Leveraging AI for Operational & Client Impact - AI will power predictive maintenance, personalized communication, intelligent document processing, and new solutions that redefine productivity for both Xerox and its clients. Driving Simplicity, Efficiency, and Sustainable Growth - With a simplified operating model, optimized portfolio, and more streamlined pricing and go‑to‑market approach, Xerox aims to return to profitability while reinvesting in its highest‑value growth areas.
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Xerox accelerates intelligent production with Proficio, AI …

As Xerox accelerates its Reinvention strategy, Hubert Soviche, President of the Global Production Group at Xerox, outlines how automation, AI-driven workflows, embellishment innovation, and hyper-personalisation are shaping the next era of production print across MENA and beyond.  Q: What are your main objectives for exhibiting at Gulf Print & Pack this year? Xerox’s presence at Gulf Print & Pack reflects the company’s commitment to helping print providers navigate a period of intense transformation. Through its Reinvention, Xerox is simplifying its operating model, optimizing its product portfolio, and intensifying its focus on client‑centricity — all with the goal of enabling print operations to work more efficiently, profitably, and intelligently. At this year’s show, Xerox’s main objectives include: - Showcasing the next generation of production print innovation, centered on the new Xerox® Proficio™ Production Series, the Xerox® Iridesse® Production Press, and the Xerox® PrimeLink® B & C Series. - Demonstrating workflow automation and AI‑assisted production intelligence, leveraging the full suite of solutions, including predictive automation, pre‑press optimization, and smart finishing orchestration. - Highlighting hyper‑personalization and omnichannel campaign capabilities powered by XMPie®, enabling providers to expand beyond print into experience‑driven, data‑activated communications. Ultimately, Xerox’s goal is to help production clients unlock growth by entering new markets, improving profitability, and future‑proofing their operations against increasing market volatility. Q: Which new technologies or solutions are you most excited to showcase, and why are they particularly relevant in today’s market? Xerox® Proficio™ Production Series The cornerstone of Xerox’s exhibit is the Proficio platform, representing the company’s next era of production printing. Designed to “make progress, advance, and succeed,” Proficio integrates advanced imaging, automation, AI‑assisted intelligence, and Beyond CMYK embellishment options into a cohesive system that drives measurable performance and profitability. Xerox® Iridesse® Production Press A flagship in premium enhancement, Iridesse continues to lead the market with inline metallics, fluorescents, clear, and white embellishments - capabilities that empower providers to deliver high‑impact applications with premium margins. Xerox® PrimeLink® B & C Series The PrimeLink family offers unmatched versatility for entry‑level and mid‑production environments. Its strength lies in its flexibility—offering professional image quality, a wide range of supported media, and the scalability required to support growing businesses. XMPie® Personalized Communications Suite XMPie enables print providers to move upstream in the value chain—from producing static documents to orchestrating omnichannel, data‑driven campaigns. With XMPie, print services providers can expand into personalized marketing, customer engagement services, brand‑consistent multichannel execution, and highly tailored transactional communications. FreeFlow® Workflow Automation Suite The FreeFlow ecosystem brings together: - Predictive AI for print - Advanced pre‑press automation - Intelligent scheduling & routing - Smart finishing - Workflow orchestration across mixed environments These capabilities reduce manual touchpoints, accelerate turnaround times, and boost both operational efficiency and output consistency — critical in a market where customers want more customization delivered faster and more cost‑effectively. Together, these technologies address today’s central market needs: short‑run flexibility, personalization at scale, superior embellishment, workflow intelligence, and seamless automation from file to finish. Q: What key trends do you expect will dominate conversations at this year’s show? Based on shifting client expectations and macro market dynamics, several themes are expected to define conversations at Gulf Print & Pack: Digital Transformation & Workflow Intelligence Print providers are prioritizing tools that enable data‑driven decision‑making, predictive automation, and streamlined job onboarding through integrated software ecosystems. High‑Value Print & Beyond CMYK Embellishments—metallics, matte and gloss clear, fluorescents, white—continue to command premium pricing.  Clients are hungry for output that differentiates, engages, and drives emotional impact. Sustainability Through Efficiency and Automation Print services providers want to reduce waste, lower energy consumption, and optimize material usage. Xerox’s automation, predictive AI, and workflow tools help reduce reprints, manual errors, and unnecessary labor. Growth of Personalization & Omnichannel Communications Brands now expect PSPs to deliver campaigns that blend print with digital touchpoints—a key value proposition of XMPie. Hybrid Print Environments & Platform Convergence Clients are seeking unified ecosystems across pre‑press, press, and finishing — aligning well with the Xerox integrated production architecture and Reinvention. Q: What specific opportunities are you seeing across the GCC and wider MENA print and packaging markets in 2026? The GCC and broader MENA region offer strong growth opportunities fueled by: - Rapid expansion of digital print in labels, packaging, décor, and short‑run commercial applications. - E‑commerce‑driven demand for personalized and versioned packaging. - Government‑led economic diversification, driving investment in manufacturing, retail, and logistics — all high‑print‑consumption sectors. - A maturing marketing services ecosystem, where print services providers can evolve into multi‑service providers through platforms like XMPie. - A growing appetite for workflow automation, as providers address labor shortages and rising expectations for turnaround speed. Xerox’s broad production portfolio — from PrimeLink to Proficio to Iridesse — positions the company to serve all segments of this rapidly evolving market. Q: From a strategic perspective, what are your company’s priorities for the next 12–24 months? Through Reinvention, Xerox has evolved from print to enable a software-driven, service-led approach to improving clients’ business outcomes.   At the end of 2025, we confirmed completion of every strategic milestone on our roadmap. The team’s focus turns to positively impact on our clients and business. Examples of that include: Strengthening the Production Print Business Continued evolution of the Proficio platform Expansion of Beyond CMYK capabilities Deeper integration of AI and predictive analytics across the production lifecycle Enhancing workflow and software ecosystems to reduce cost and increase profit for print services providers Accelerating Automation & Intelligent Services - Xerox will continue expanding automation across service delivery, production print workflows, and digital transformation offerings through FreeFlow, XMPie, and Capture & Content Services. Scaling Digital Services and IT Services - With growing demand for cloud, collaboration, security, and hybrid workplace technology, Xerox is accelerating investments in IT solutions and digital workflow automation. Leveraging AI for Operational & Client Impact - AI will power predictive maintenance, personalized communication, intelligent document processing, and new solutions that redefine productivity for both Xerox and its clients. Driving Simplicity, Efficiency, and Sustainable Growth - With a simplified operating model, optimized portfolio, and more streamlined pricing and go‑to‑market approach, Xerox aims to return to profitability while reinvesting in its highest‑value growth areas.
1 of 3 >>
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Dhanya A K

Xerox accelerates intelligent production with Proficio, AI and workfl…

As Xerox accelerates its Reinvention strategy, Hubert Soviche, President of the Global Production Group at Xerox, outlines how automation, AI-driven workflows, embellishment innovation, and hyper-personalisation are shaping the next era of production print across MENA and beyond.  Q: What are your main objectives for exhibiting at Gulf Print & Pack this year? Xerox’s presence at Gulf Print & Pack reflects the company’s commitment to helping print providers navigate a period of intense transformation. Through its Reinvention, Xerox is simplifying its operating model, optimizing its product portfolio, and intensifying its focus on client‑centricity — all with the goal of enabling print operations to work more efficiently, profitably, and intelligently. At this year’s show, Xerox’s main objectives include: - Showcasing the next generation of production print innovation, centered on the new Xerox® Proficio™ Production Series, the Xerox® Iridesse® Production Press, and the Xerox® PrimeLink® B & C Series. - Demonstrating workflow automation and AI‑assisted production intelligence, leveraging the full suite of solutions, including predictive automation, pre‑press optimization, and smart finishing orchestration. - Highlighting hyper‑personalization and omnichannel campaign capabilities powered by XMPie®, enabling providers to expand beyond print into experience‑driven, data‑activated communications. Ultimately, Xerox’s goal is to help production clients unlock growth by entering new markets, improving profitability, and future‑proofing their operations against increasing market volatility. Q: Which new technologies or solutions are you most excited to showcase, and why are they particularly relevant in today’s market? Xerox® Proficio™ Production Series The cornerstone of Xerox’s exhibit is the Proficio platform, representing the company’s next era of production printing. Designed to “make progress, advance, and succeed,” Proficio integrates advanced imaging, automation, AI‑assisted intelligence, and Beyond CMYK embellishment options into a cohesive system that drives measurable performance and profitability. Xerox® Iridesse® Production Press A flagship in premium enhancement, Iridesse continues to lead the market with inline metallics, fluorescents, clear, and white embellishments - capabilities that empower providers to deliver high‑impact applications with premium margins. Xerox® PrimeLink® B & C Series The PrimeLink family offers unmatched versatility for entry‑level and mid‑production environments. Its strength lies in its flexibility—offering professional image quality, a wide range of supported media, and the scalability required to support growing businesses. XMPie® Personalized Communications Suite XMPie enables print providers to move upstream in the value chain—from producing static documents to orchestrating omnichannel, data‑driven campaigns. With XMPie, print services providers can expand into personalized marketing, customer engagement services, brand‑consistent multichannel execution, and highly tailored transactional communications. FreeFlow® Workflow Automation Suite The FreeFlow ecosystem brings together: - Predictive AI for print - Advanced pre‑press automation - Intelligent scheduling & routing - Smart finishing - Workflow orchestration across mixed environments These capabilities reduce manual touchpoints, accelerate turnaround times, and boost both operational efficiency and output consistency — critical in a market where customers want more customization delivered faster and more cost‑effectively. Together, these technologies address today’s central market needs: short‑run flexibility, personalization at scale, superior embellishment, workflow intelligence, and seamless automation from file to finish. Q: What key trends do you expect will dominate conversations at this year’s show? Based on shifting client expectations and macro market dynamics, several themes are expected to define conversations at Gulf Print & Pack: Digital Transformation & Workflow Intelligence Print providers are prioritizing tools that enable data‑driven decision‑making, predictive automation, and streamlined job onboarding through integrated software ecosystems. High‑Value Print & Beyond CMYK Embellishments—metallics, matte and gloss clear, fluorescents, white—continue to command premium pricing.  Clients are hungry for output that differentiates, engages, and drives emotional impact. Sustainability Through Efficiency and Automation Print services providers want to reduce waste, lower energy consumption, and optimize material usage. Xerox’s automation, predictive AI, and workflow tools help reduce reprints, manual errors, and unnecessary labor. Growth of Personalization & Omnichannel Communications Brands now expect PSPs to deliver campaigns that blend print with digital touchpoints—a key value proposition of XMPie. Hybrid Print Environments & Platform Convergence Clients are seeking unified ecosystems across pre‑press, press, and finishing — aligning well with the Xerox integrated production architecture and Reinvention. Q: What specific opportunities are you seeing across the GCC and wider MENA print and packaging markets in 2026? The GCC and broader MENA region offer strong growth opportunities fueled by: - Rapid expansion of digital print in labels, packaging, décor, and short‑run commercial applications. - E‑commerce‑driven demand for personalized and versioned packaging. - Government‑led economic diversification, driving investment in manufacturing, retail, and logistics — all high‑print‑consumption sectors. - A maturing marketing services ecosystem, where print services providers can evolve into multi‑service providers through platforms like XMPie. - A growing appetite for workflow automation, as providers address labor shortages and rising expectations for turnaround speed. Xerox’s broad production portfolio — from PrimeLink to Proficio to Iridesse — positions the company to serve all segments of this rapidly evolving market. Q: From a strategic perspective, what are your company’s priorities for the next 12–24 months? Through Reinvention, Xerox has evolved from print to enable a software-driven, service-led approach to improving clients’ business outcomes.   At the end of 2025, we confirmed completion of every strategic milestone on our roadmap. The team’s focus turns to positively impact on our clients and business. Examples of that include: Strengthening the Production Print Business Continued evolution of the Proficio platform Expansion of Beyond CMYK capabilities Deeper integration of AI and predictive analytics across the production lifecycle Enhancing workflow and software ecosystems to reduce cost and increase profit for print services providers Accelerating Automation & Intelligent Services - Xerox will continue expanding automation across service delivery, production print workflows, and digital transformation offerings through FreeFlow, XMPie, and Capture & Content Services. Scaling Digital Services and IT Services - With growing demand for cloud, collaboration, security, and hybrid workplace technology, Xerox is accelerating investments in IT solutions and digital workflow automation. Leveraging AI for Operational & Client Impact - AI will power predictive maintenance, personalized communication, intelligent document processing, and new solutions that redefine productivity for both Xerox and its clients. Driving Simplicity, Efficiency, and Sustainable Growth - With a simplified operating model, optimized portfolio, and more streamlined pricing and go‑to‑market approach, Xerox aims to return to profitability while reinvesting in its highest‑value growth areas.
Read More

Xerox accelerates intelligent production with Proficio, AI and workfl…

As Xerox accelerates its Reinvention strategy, Hubert Soviche, President of the Global Production Group at Xerox, outlines how automation, AI-driven workflows, embellishment innovation, and hyper-personalisation are shaping the next era of production print across MENA and beyond.  Q: What are your main objectives for exhibiting at Gulf Print & Pack this year? Xerox’s presence at Gulf Print & Pack reflects the company’s commitment to helping print providers navigate a period of intense transformation. Through its Reinvention, Xerox is simplifying its operating model, optimizing its product portfolio, and intensifying its focus on client‑centricity — all with the goal of enabling print operations to work more efficiently, profitably, and intelligently. At this year’s show, Xerox’s main objectives include: - Showcasing the next generation of production print innovation, centered on the new Xerox® Proficio™ Production Series, the Xerox® Iridesse® Production Press, and the Xerox® PrimeLink® B & C Series. - Demonstrating workflow automation and AI‑assisted production intelligence, leveraging the full suite of solutions, including predictive automation, pre‑press optimization, and smart finishing orchestration. - Highlighting hyper‑personalization and omnichannel campaign capabilities powered by XMPie®, enabling providers to expand beyond print into experience‑driven, data‑activated communications. Ultimately, Xerox’s goal is to help production clients unlock growth by entering new markets, improving profitability, and future‑proofing their operations against increasing market volatility. Q: Which new technologies or solutions are you most excited to showcase, and why are they particularly relevant in today’s market? Xerox® Proficio™ Production Series The cornerstone of Xerox’s exhibit is the Proficio platform, representing the company’s next era of production printing. Designed to “make progress, advance, and succeed,” Proficio integrates advanced imaging, automation, AI‑assisted intelligence, and Beyond CMYK embellishment options into a cohesive system that drives measurable performance and profitability. Xerox® Iridesse® Production Press A flagship in premium enhancement, Iridesse continues to lead the market with inline metallics, fluorescents, clear, and white embellishments - capabilities that empower providers to deliver high‑impact applications with premium margins. Xerox® PrimeLink® B & C Series The PrimeLink family offers unmatched versatility for entry‑level and mid‑production environments. Its strength lies in its flexibility—offering professional image quality, a wide range of supported media, and the scalability required to support growing businesses. XMPie® Personalized Communications Suite XMPie enables print providers to move upstream in the value chain—from producing static documents to orchestrating omnichannel, data‑driven campaigns. With XMPie, print services providers can expand into personalized marketing, customer engagement services, brand‑consistent multichannel execution, and highly tailored transactional communications. FreeFlow® Workflow Automation Suite The FreeFlow ecosystem brings together: - Predictive AI for print - Advanced pre‑press automation - Intelligent scheduling & routing - Smart finishing - Workflow orchestration across mixed environments These capabilities reduce manual touchpoints, accelerate turnaround times, and boost both operational efficiency and output consistency — critical in a market where customers want more customization delivered faster and more cost‑effectively. Together, these technologies address today’s central market needs: short‑run flexibility, personalization at scale, superior embellishment, workflow intelligence, and seamless automation from file to finish. Q: What key trends do you expect will dominate conversations at this year’s show? Based on shifting client expectations and macro market dynamics, several themes are expected to define conversations at Gulf Print & Pack: Digital Transformation & Workflow Intelligence Print providers are prioritizing tools that enable data‑driven decision‑making, predictive automation, and streamlined job onboarding through integrated software ecosystems. High‑Value Print & Beyond CMYK Embellishments—metallics, matte and gloss clear, fluorescents, white—continue to command premium pricing.  Clients are hungry for output that differentiates, engages, and drives emotional impact. Sustainability Through Efficiency and Automation Print services providers want to reduce waste, lower energy consumption, and optimize material usage. Xerox’s automation, predictive AI, and workflow tools help reduce reprints, manual errors, and unnecessary labor. Growth of Personalization & Omnichannel Communications Brands now expect PSPs to deliver campaigns that blend print with digital touchpoints—a key value proposition of XMPie. Hybrid Print Environments & Platform Convergence Clients are seeking unified ecosystems across pre‑press, press, and finishing — aligning well with the Xerox integrated production architecture and Reinvention. Q: What specific opportunities are you seeing across the GCC and wider MENA print and packaging markets in 2026? The GCC and broader MENA region offer strong growth opportunities fueled by: - Rapid expansion of digital print in labels, packaging, décor, and short‑run commercial applications. - E‑commerce‑driven demand for personalized and versioned packaging. - Government‑led economic diversification, driving investment in manufacturing, retail, and logistics — all high‑print‑consumption sectors. - A maturing marketing services ecosystem, where print services providers can evolve into multi‑service providers through platforms like XMPie. - A growing appetite for workflow automation, as providers address labor shortages and rising expectations for turnaround speed. Xerox’s broad production portfolio — from PrimeLink to Proficio to Iridesse — positions the company to serve all segments of this rapidly evolving market. Q: From a strategic perspective, what are your company’s priorities for the next 12–24 months? Through Reinvention, Xerox has evolved from print to enable a software-driven, service-led approach to improving clients’ business outcomes.   At the end of 2025, we confirmed completion of every strategic milestone on our roadmap. The team’s focus turns to positively impact on our clients and business. Examples of that include: Strengthening the Production Print Business Continued evolution of the Proficio platform Expansion of Beyond CMYK capabilities Deeper integration of AI and predictive analytics across the production lifecycle Enhancing workflow and software ecosystems to reduce cost and increase profit for print services providers Accelerating Automation & Intelligent Services - Xerox will continue expanding automation across service delivery, production print workflows, and digital transformation offerings through FreeFlow, XMPie, and Capture & Content Services. Scaling Digital Services and IT Services - With growing demand for cloud, collaboration, security, and hybrid workplace technology, Xerox is accelerating investments in IT solutions and digital workflow automation. Leveraging AI for Operational & Client Impact - AI will power predictive maintenance, personalized communication, intelligent document processing, and new solutions that redefine productivity for both Xerox and its clients. Driving Simplicity, Efficiency, and Sustainable Growth - With a simplified operating model, optimized portfolio, and more streamlined pricing and go‑to‑market approach, Xerox aims to return to profitability while reinvesting in its highest‑value growth areas.
1 of 3 >>

DIARY



STAR products

  • Agfa Avinci CX3200

    Avinci CX3200 is 3.2 m wide dye sub textile printer capable of printing on polyester-based textiles What is it? Agfa’s Avinci CX3200 is a highly reliable and convenient soft signage printer that can print directly to fabrics and onto transfer paper. It uses an off-line calendar unit to ensure perfect fixation. Agfa’s dedicated dye sublimation roll-to-roll printer will enable you to create vibrant, high-quality prints on polyester-based fabrics up to 3.2 m wide, including a broad range of in- and outdoor soft signage applications, as well as interior decoration. The Avinci CX3200 boasts a rich color gamut and delivers deep black, perfect solids, accurate spot color mapping and smooth tonal rendering that is particularly noticeable in skin tones. The Avinci inks are characterised by their flexibility, image longevity and outdoor resistance. They offer stable jetting performance and deliver the same high-quality results, batch after batch. An off-line calender unit fixes the color deeply into the structure of the polyester-based fabrics while evaporating the carrier fluid. When was it launched at what are the target markets? It was launched on June 22, 2021, and aimed at soft signage industry, sports wear, fashion industry and home décor. Avinic CX3200 is a 3.2 m wide Dye Sub Textile printer capable of printing on polyester based textiles. Does it replace an earlier product? It replaces the earlier model of DX3200. The Avinci CX3200 is driven by Agfa’s Asanti wide-format workflow software. Color accuracy is provided by the easy-to-use color management. Using  their Calibrated Print Mode feature, new media can be calibrated and profiled in less than 15 minutes, after which the new profiles can be used to guarantee print quality. Asanti controls and automates the entire printing process from file intake to finishing, maximising productivity. Its comprehensive integration of file handling, color management and preflighting guarantees smooth and error-free jobs. The web-based Asanti Production Dashboard offers a view on your running production. It summarizes the jobs produced and reports on quantity printed, media usage, ink volumes enabling you to control your production and to manage your print shop optimally. What is the USP? It allows you to print directly on textiles and capable of print on transfer paper media as well. Single person media loading and low inks consumptions are another features. High productivity and a robust design for reliable printing at all times, vibrant prints and a wide color gamut; fine detail rendering; extensive applications scope; low ink consumption; convenient operations and a fast changeover between jobs are another features. Avinci produces good results with a minimum of jetted ink. This low ink consumption is based on Agfa’s renowned Thin Ink Layer technology: a smart combination of particular ink characteristics and our Asanti workflow software algorithms that tune the ink quantities perfectly to the required image quality mode. What training and support are available? Full in house training and support available from Agfa UAE and Belgium. Complete and integrated solution are available for printer, inks, workflow software, worldwide service and applications support. How productive is it? It prints at speed of 250 Sqm per hr on express mode. Being able to print directly to fabric is easy and ideal for fast handling and for special applications such as flags, where print-though is needed. Transfer paper allows for super sharp prints, eliminates any set-off, and limits media waste to a minimum. In addition, it extends the application scope to sportswear and fashion garments, as well as home décor prints on non-coated polyester fabrics. What does it cost? How is it sold? The recommended retail price (RRP) is approximately $220k stand alone printer and requires a separate calendaring unit. How many are in use? Currently, the latest CX3200 are around 11 units around the world. Specifications 3.2m Dye sublimation Printer Kyocera print heads 4 colour printer CYMK Direct to garment capable to print on transfer paper Max speed of 250 sqm Stand alone printer Resolution up to 600 x 1800 dpi Media types: Polyester-based fabrics, or transfer paper used to create banners, indoor wall graphics, shop decoration, outdoor advertising, light boxes, trade show displays, flags and high polyester-based blends “Agfa Avinci CX3200  was launched in June 2021.”
    Aug. 2, 2022

    Epson – SureColor SC V7000 Flatbed Printer

    Epson's first UV large format printer offers exceptional image quality, Shihab Zubair What is it? The SureColor SC-V7000 is Epson's first UV large format printer, offering exceptional image quality. The V7000 is ideal for printing eye-catching retail and outdoor signage, window displays, hoarding panels, packaging, promotional goods, and décor products. It includes Epson’s Micro Piezo printhead with ten newly developed original inks, for accurate colour reproduction for spot and corporate colours. It allows businesses the flexibility to print on a range of media up to 80mm thick including acrylics, polycarbonates, PVC, glass, aluminium, metal, polyester, foam board, styrene, wood and stone. The printhead layout enables simultaneous high-speed printing and, with the 4-zone vacuum system, it offers real flexibility for production environments. When was it launched at what are the target markets? The Epson SureColor SC-V7000 was launched in April 2021 within the Middle East region, building on the success of Epson’s award-winning range of SureColor S Series signage printers. The V7000 allows sign and display makers to expand their portfolio of products, to deliver high quality, fast and reliable results on a variety of different media. Does it replace an earlier product? The SureColor SC-V7000 proudly marks Epson’s entry into the UV flatbed signage print market. As Epson’s first UV large format printer, it provides unique features to differentiate and enhance our offering to the signage market. Every feature of the Epson SureColor SC-V7000 has been designed with the customer in mind. This is a robust and affordable UV LED flatbed signage printer capable of fast and quality printing on a wide range of media – any type of surface, despite the size, thickness, or weight. This is in addition to Epson’s successful product solutions such as the Epson SureColor SC Series of eco-solvent and resin ink printers. For instance, for environmentally friendly organisations, Epson’s SureColor SC-R5010 Series has the capacity to include a resin ink solution, offering print service providers and creative design agencies the ability to produce a wide range of signage in a more sustainable way, without compromising on the results. For a larger ink capacity, Epson offers the SureColor SC-R5010L. What is the USP? The Epson SureColor SC-V7000 provides exceptional image quality, productivity, usability, and safety. With the unique Epson Micro Piezo printhead, the printer has ten newly developed original inks and 3-layer high-speed printing. It helps print with ease and safety with automatic measurement of media thickness, a multi-zone vacuum, and a printhead crash prevent function, Epson Edge Print, proximity sensors. What training and support is available? Epson manufactures all the components for the SureColor SC-V7000, including printheads, inks and software, in order to reach the consistent quality levels that our customers expect. The Epson Cloud Solution PORT is a cloud-based system from where you will be able to monitor equipment across several sites, or several printers across one site, from the production floor or remotely, and assist the control of production. This enables efficient production planning, increased uptime and enhanced support. Epson Production Monitor is part of the Epson Cloud Solution PORT suite of apps and allows you to examine the production status in real-time. If an issue occurs, it can be corrected efficiently with minimal disruption to the print run. How productive is it? The SureColor SC-V7000 enables businesses to print at high speed with a maximum print area of 2.5 metres by 1.25 metres. The printhead layout enables simultaneous high-speed printing, with white ink and varnish, without losing productivity. What does it cost? How is it sold? The recommended retail price (RRP) is around AED 330,563 (US $90,000) and it is sold through authorised partners in the Middle East. How many are in use? Currently two printers have been installed in the UAE, and we are scheduled to install a few more in December and further into 2022. Specifications UltraChrome UV 10-colour inkset Printing resolution of 720 x 1,440 DPI Outstanding print quality High-speed simultaneous printing even when using white, colour and varnish Printheads, ink, firmware and software with an ink tank capacity of 1,000 ml  Price from AED 330,563 “Epson SureColor SC-V7000 was launched in April 2021.”
    Aug. 2, 2022
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