wallPen's partnership with KYKO Solutions An interview with Anish Shah, Managing Partner of KYKO Solutions FZCO Question: Can you please explain about wallPen's partnership with KYKO Solutions?  wallPen, a pioneering Germany company in the field of vertical printing technology, has entered into a strategic partnership with KYKO Solutions, a technology consulting and system integration company based in Dubai, United Arab Emirates. This collaboration aims to leverage KYKO's extensive experience and technological capabilities to expand the reach of wallPen's innovative vertical printing solutions in the Middle East region​. wallPen is renowned for its advanced vertical printers that can print high-resolution images on a variety of surfaces, including plaster, stone, wood, and metal. These printers are compact, easy to transport, and can be set up quickly, making them highly versatile for different applications ranging from interior design to creation of unique art pieces​. KYKO Solutions will support wallPen in marketing, sales, and technical services, ensuring that clients receive best support and training for these cutting-edge devices​. This partnership is expected to enhance the availability and adoption of wallPen's products in new markets, providing businesses and individuals with innovative tools for creating impressive wall murals and graphics efficiently​. Question: How does the partnership between wallPen and KYKO Solutions help customers in the Middle East region?  The partnership between wallPen and KYKO Solutions provides several key benefits for customers in the Middle East region: Enhanced Accessibility and Support:     KYKO Solutions, based in Dubai, UAE, offers a local presence, which means customers can access support and services more conveniently. This includes faster response times for inquiries, technical support, and maintenance, ensuring that any issues with wallPen products can be resolved quickly and efficiently. Comprehensive Training and Consultancy:     KYKO Solutions provides specialised training programs and consultancy services to help customers maximize the potential of wallPen's vertical printers. This ensures that users are well-equipped to operate the printers effectively, leading to higher satisfaction and better utilisation of the technology. Localised Marketing and Sales Efforts:     With KYKO's expertise in business development and marketing within the region, wallPen's products are marketed more effectively to the right audience. This localised approach helps in reaching potential customers who can benefit from the innovative printing solutions that wallPen offers. Technological Expertise and Innovation:     KYKO's team of consultants and engineers brings a wealth of knowledge and experience, contributing to the continuous improvement and adaptation of wallPen's technology to meet the specific needs and challenges of the Middle Eastern market. This collaboration ensures that the products remain cutting-edge and highly relevant to local demands. Expanded Reach and Market Penetration:     The partnership allows wallPen to tap into KYKO's established network and customer base in the region, facilitating easier entry and greater penetration into new markets. This means more businesses and individuals in the Middle East can access and benefit from wallPen's advanced printing technology. Overall, the collaboration between wallPen and KYKO Solutions significantly enhances the service delivery, customer experience, and market presence of wallPen's vertical printers in the Middle East, providing customers with innovative, high-quality solutions and robust after-sales support. Question: Do you provide any special offers as part of the partnership announcement?  To celebrate this successful partnership between wallPen and KYKO Solutions, customers who purchase the wallPen vertical printer through KYKO Solutions before the end of September 2024, will benefit from one year of free ink* as well as free training and technical support. (*200ml of ink per CMYK ink per month) For more details on the specific offer and to take advantage of this promotions, customers can visit KYKO Solutions' website (www.ky-ko.co.uk) or contact them via email at info@ky-ko.co.uk​ Question: What is wallPen? What are the features of wallPen's unique technology? Please explain in detail.  A wallPen vertical printer is a specialised device designed to print high-resolution images and graphics directly onto vertical surfaces. It represents a significant advancement in printing technology, offering unique capabilities for both artistic and commercial applications. The flagship product from wallPen, the wallPen E2, is a vertical printer capable of producing detailed and vibrant prints on various surfaces, including plaster, stone, wood, metal, glass, and more. Features of wallPen's Unique Technology: High-Resolution Printing:    The wallPen E2 can print images with a resolution of up to 1200 dpi, ensuring sharp and detailed graphics. This high resolution allows for intricate designs and vibrant colours, making it suitable for both artistic and commercial applications. Versatility in Printing Surfaces:    wallPen printers are designed to work on a wide range of surfaces, including plaster, concrete, wood, stone, glass, metal, and more. This versatility makes it possible to use the printer in various environments, from indoor walls to outdoor structures. Compact and Portable Design:    The wallPen E2 is compact and easy to transport. It comes with transport bags that make it convenient to move the printer to different locations. The assembly process is straightforward, requiring only one tool, 10 screws, and about five minutes to set up. Advanced UV Printing Technology:     wallPen uses UV-curable vegan inks, which are cured instantly by UV light during the printing process. This technology ensures that the prints are durable, scratch-resistant, and weatherproof. The inks are virtually odorless and harmless, even in the case of a fire. Environmentally Friendly:    The printing process with wallPen does not produce any stencils or foil waste, minimizing material usage and environmental impact. The inks are made in the EU and are free from harmful chemicals, making them safer for both users and the environment. Ease of Use:    wallPen printers are designed to be user-friendly. The setup is quick, and the operation is straightforward, making it accessible even for those without extensive technical expertise. The company provides comprehensive training and support to ensure customers can effectively use the printers. Innovative Vertical Printing Mechanism:    The vertical axis of the wallPen E2 is flexible and can be configured to print on surfaces up to 3.5 meters high and unlimited width. This capability allows for the creation of large murals and artworks directly on walls, making it an ideal tool for interior designers, artists, and advertisers. Integrated Software and Customization:    wallPen printers come with integrated software that allows users to customize their prints easily. The software supports various image formats and provides tools for adjusting the size, resolution, and placement of the images to be printed. Full ecosystem:    wallPen develops the software, hardware and firmware used in the machine. With one point of contact for any technical issues and feature requests. wallPen machines are upgradeable using software and firmware releases. Overall, wallPen's technology offers a unique and efficient solution for printing high-quality images on vertical surfaces, combining ease of use, versatility, and environmental consciousness. Question: A few words about printing and industry trends in the Middle East  Growth in Interior Design and Wall Decorations The Middle East is experiencing significant growth in the interior design and decoration sectors. This trend is driven by several factors: Economic Development and Urbanization:  Rapid urbanisation and economic growth in countries like the UAE, Saudi Arabia, and Qatar are leading to increased investments in real estate and infrastructure. This development fuels demand for high-quality, innovative interior design solutions, including wall printing and decorations. Cultural and Aesthetic Preferences: The Middle East has a rich cultural heritage that influences contemporary design preferences. There is a growing interest in bespoke and artistic wall decorations that reflect traditional aesthetics while incorporating modern design elements. Hospitality and Commercial Sectors: The booming hospitality industry, particularly in cities like Dubai, Abu Dhabi, and Doha demands unique and luxurious interior designs to attract tourists and business travelers. Hotels, restaurants, and commercial spaces are increasingly adopting wall printing technology to create stunning visual environments. Technology and Innovation in Wall Printing Advanced Printing Technologies: The adoption of advanced printing technologies, such as those offered by wallPen, is transforming the wall decoration industry. These technologies enable high-resolution, durable prints on various surfaces, catering to the diverse needs of residential, commercial, and industrial clients. Customization and Personalization: There is a growing trend towards customisation and personalisation in wall decorations. Wall printing technology allows for bespoke designs tailored to individual preferences, making it a popular choice for homeowners, interior designers, and businesses looking to create unique spaces. Sustainability and Eco-Friendliness: Sustainability is becoming increasingly important in the Middle East. Eco-friendly wall printing technologies, such as those using UV-curable inks that are free from solvents and harmful chemicals, are gaining popularity. These technologies align with the region's push towards greener and more sustainable practices. Market Opportunities and Challenges Market Potential: The market potential for wall printing in the Middle East is substantial, given the region's ongoing construction boom and the rising demand for innovative interior design solutions. Companies like wallPen with the partneship with KYKO are well-positioned to capitalise on this growing market by offering state-of-the-art printing solutions. Challenges: Despite the promising growth, challenges such as high initial investment costs and the need for skilled operators can be barriers to entry. However, partnerships like that between wallPen and KYKO Solutions, which provide comprehensive training and support, help mitigate these challenges and make the technology more accessible. In summary, the wall printing and decoration industry in the Middle East is poised for significant growth, driven by economic development, cultural influences, and technological advancements. Companies that offer innovative, sustainable, and customisable solutions are likely to thrive in this dynamic market.