Another option for DM houses
What does it do?
Sitma’s introduction of the FP-version of its 1150 wrapping machine last year proved prescient in a way that couldn’t be predicted. FP stands for Fast Pack and this model is particularly suited to wrapping variable-sized ‘e-commerce’ goods for mail and courier delivery that have boomed this year. Sitma’s website points out that it can wrap packs of facemasks.
The first 1150-FP to be ordered has gone to the US, to “one of the largest e-commerce companies in the world,” that Sitma won’t name but it’s easy to guess. The Fast Pack can also be used for conventional paper or film wrapping of direct mail and publications.
When was it launched and what is the target market?
Sitma is an Italian company. Its 1150 wrapping line was introduced in 2007 and is one of several wrappers in its range, offering different speeds and price points. All are sold in the UK though Engelmann & Buckham.
The Fast Pack was announced last year as a new configuration, joining the existing 1150-FW-PK model, for either paper or polywrapping of printed media; and the PK dedicated to paper wrapping.
Richard MacLean, the director at Engelmann & Buckham specialising in Sitma products, says that the Fast Pack is aimed squarely at e-commerce fulfilment, but could help existing DM houses branch out into fulfilment of items other than flat printed papers.
Sitma has also recently introduced a dedicated e-commerce fulfilment polywrapper called e-commerce 2.0, which handles single or multiple items of varying shapes and sizes and forms bags around them on the fly.
How does it work?
The Fast Pack model is primarily intended to wrap using strong brown kraft paper as an automated replacement for hand wrapping or boxing of products, especially variable height flat items such as books, CDs and DVDs. White paper or polywrap can also be used, but is thought less likely in use.
Items can be hand-fed on a conveyor into the wrapping area. In 2018 Sitma demonstrated a corobot load/unload unit offline at a mailing exhibition, and now lists this as an option for most of its wrap lines.
A barcode reader is used to ensure data integrity with matching of the contents to outer addresses. A label printer-applicator or inline direct inkjet printer can be fitted for addressing and other personalisation.
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