“HP's participation in the Saudi Signage Expo is a strategic move to strengthen our foothold in the Middle East”: Abdallah Aoude

Saudi Signage Expo is the only trade event that brings together the digital, printing, graphic and imaging industries in Saudi Arabia. Running for the first time on 5 - 7 March 2024 at the Riyadh International Convention & Exhibition Center, it will attract senior decision makers from the country’s retail, leisure, commercial, healthcare, tourism, and infrastructure sectors. In an interview, Abdallah Aoude, Large Format Pro Lead - Middle East And Africa of HP talks about HP's plans and preparations for the event.

1.What prospects do you see in the Saudi Signage Expo? Please explain.

HP's participation in the Saudi Signage Expo underscores our commitment to the Saudi market. It reflects our dedication to being at the forefront of technological advancements in digital printing,  signage, and sustainable decor. This event is a platform for us to demonstrate our innovative solutions and how they align with the region's evolving development landscape. It's an opportunity to connect with our customers, understand their needs, and showcase how HP's technologies can help businesses grow.

2. What are your plans and preparations for the show?

HP's participation in the Saudi Signage Expo is a strategic move to consolidate our leading position in the rapidly evolving Saudi Arabian market. By showcasing our innovative, sustainable printing solutions tailored to local business needs, we aim to maintain HP as a leader in digital printing technology in the region. This expo provides a unique opportunity for direct engagement with key stakeholders, reinforcing our commitment to the Saudi market and establishing HP as a synonym for innovation, reliability, and practicality in the minds of our customers.

3. Which major HP products will be showcased during the event?

Currently, HP is channeling its efforts into highlighting our state-of-the-art large format printing technologies. Our showcase encompasses an advanced selection of printers and solutions, specially designed for applications in signage, retail, décor, and commercial spaces. Our primary objective is to demonstrate the transformative impact of our products on business creativity and productivity. We are committed to empowering sectors like advertising, retail, and design with tools that not only drive innovation but also redefine the efficiency, sustainability.

4.  The importance of HP's participation in the expo for your activities in Saudi Arabia and the Middle East region.

As a leading innovator in the large format printing industry, HP's presence at the upcoming expo in Saudi Arabia is a strategic move to strengthen our foothold in the Middle East. This participation symbolizes our commitment to delivering cutting-edge printing solutions tailored to the unique needs of this vibrant region. Through the expo, HP aims to showcase its latest technological advancements, offering an immersive experience that highlights how our printers can revolutionize various industries, from advertising to design. We're excited to engage directly with our customers and partners, gaining invaluable insights that will fuel our continuous innovation.

5. A few words about printing and signage industry trends in Saudi Arabia

HP commitment towards the Saudi Arabian Market is not new with offices opened in 2001 and a strong local market network. The ambitious country Vision is very well aligned with HP commitment towards sustainability. We believe this evolution should create tremendous demand for innovative solutions across many different sectors.

6. What are your upcoming products/new launches?

During the upcoming Saudi Signage Expo, we are excited to introduce our latest innovation, the Gen 4 printers. This new series represents a significant milestone in HP's commitment to technological advancement and sustainability in the printing industry. Our Gen 4 printers incorporate state-of-the-art technology that emphasizes not only environmental responsibility but also enhanced efficiency and versatility in applications.

7. How does HP help its customers to thrive in the market?

HP empowers its customers to thrive in the market by providing innovative and reliable technology solutions tailored to their unique business needs. Through a commitment to sustainability, advanced printing technologies, and a deep understanding of market trends. By offering extensive training, exceptional customer support, and leveraging global insights with a local approach, HP ensures that its customers are not just equipped with cutting-edge technology, but also the knowledge and support to fully utilize these tools to their advantage. This holistic approach by HP enables businesses to enhance efficiency, quality, and sustainability in their operations, positioning them strongly in a competitive market.

8. What are the latest technologies applied in HP products?

HP's latest technological advancements reflect a commitment to innovation, quality, and environmental sustainability. Key technologies include advanced inkjet technologies, such as HP Latex which offer enhanced print quality, durability, and reduced environmental impact. HP has also integrated smart printing solutions, harnessing the power of AI and machine learning for predictive analytics, maintenance, and optimization of printing processes. There's a focus on user-friendly software and connectivity features, allowing for seamless integration with various design tools and cloud-based services for easier remote management and collaboration. Additionally, HP's large format printers incorporate sustainable design elements, using eco-friendly materials and energy-efficient processes. This suite of technologies ensures that HP's large format printers not only deliver outstanding performance and versatility but also align with evolving environmental standards and customer demands.

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