HP to participate in more shows in the Middle East

The inaugural FESPA Middle East 2024 exhibition (29-31 January, 2024, Dubai Exhibition Centre) connected senior decision-makers from print and signage businesses with leading OEM suppliers and distributors, and featured a strong programme of educational content, facilitating conversations on investments, partnerships, and industry growth plans. During their participation, Mike Boyle, SVP, Large Format at HP Inc., said: It is very exciting to be at the first FESPA Middle East event. Congratulations to the entire team. It's always good to see the vision to put this together. I think the venue seems to work well. We are starting to see good, lots of good quality possibilities. Dubai is a strong hub, where we get some traffic from many different countries as well. 

We feel that HP has a very good assortment for new entrants.  At the show, we displayed different products. The whole portfolio of textile printers was there. So, we had a nice representation of everything that we do here at HP. And importantly, what you can't see isn't less obvious.  HP and all of our partners have done their best to make sure that we get the best outcome for our customers.

In the Middle East area, we're going to be participating in a lot of shows this year, given the opportunity that's growing in the region."

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