Canon Middle East kicks off 2021 with new Goals

Canon, a leader in printing and imaging solutions, reiterated its commitment to the Middle East region during a virtual version of its employees' annual ‘Kick-Off’ event, with the goal of ‘Power to lead the future’.

The event presented a platform for Canon to recap the challenges and opportunities of the past year as well as discuss strategies for 2021. It focused on key milestones from 2020 despite a challenging year, the journey ahead, and Canon’s plans in the region, while also showcasing the role of various teams in the company’s accomplishments.

Anurag Agrawal, Managing Director of Canon Middle East, said: “Last year, Canon Middle East faced unexpected challenges. But we hurdled each challenge with more resolve to offer the best solutions, which would support our customers in today’s “new normal” and ways of working. This year’s kick-off event also allowed us to share our plans to sustain our market leadership through our new and existing offerings and gave management a venue to outline our milestones.”

During the event, Canon highlighted how despite the pandemic, the company launched 53 key and game-changing products in the business and consumer categories across the Middle East, coupled with expansion plans and strategic partnerships announcements in Kuwait, Iraq, Jordan, and the UAE.  Canon strongly believes that complete cloud workspace solutions for companies looking to build robust and effective remote-working set-up is key to the success of its products. As part of this belief, the company has been able to add a lot to its business offerings with the launch of customized products for small, medium, and large enterprises this year.

In 2020, Canon launched several projects to promote creativity and local culture considering the new reality.

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