Brother to expand its activities in the Middle East region

Over the three days, the FESPA Middle East 2024 attracted 3,146 visits from over 2,500 unique visitors from 88 countries, including Bahrain, Egypt, India, Iran, Iraq, Jordan, Kuwait, Oman, Pakistan, Qatar, Saudi Arabia, and Turkey, besides the UAE. Folker Stachetzki, Marketing Manager, Brother Industrial EMEA, explained: “The Middle East and North Africa is one of the fastest growing markets for us and there’s a trend towards high volume, high-quality print production. To get into this market, there was a lack of shows and possibilities to demonstrate our machines to a wider range of people. Especially because we'd like to increase our presence here, in that region. This was the first step. The show was very good, and we had very high-quality visitors. We were very excited to exhibit, and it definitely won’t be the last time. At the show, we are focusing on our three DTG machines means direct to garment printing, we have one DGX Pro is the entrance model, we have one GTX progpower. And we have a GTX 600. We are increasing our activities here in the Middle East we will have a dedicated salesperson in Dubai. And therefore it's very important here first of all, to show our machineries but also to get together with the influencers. So it's also important to get together with the decision-makers and consumers.”

Recent Comments

Leave Comments