“Our participation in the FESPA Middle East 2024 was crucial”: Flex-Europa

The inaugural FESPA Middle East 2024 exhibition (29-31 January 2024, Dubai Exhibition Centre) connected senior decision-makers from print and signage businesses with leading OEM suppliers and distributors. It featured a strong educational content programme, facilitating conversations on investments, partnerships, and industry growth plans. Rashed Abdeljalil, Business Development Manager at Flex-Europa, said: “The FESPA Middle East 2024 event presented an exciting opportunity for us to connect and network with different clients and industry leaders, explore collaborative opportunities, and gain insights into the evolving dynamics of the regional printing and signage sector. We have seen that the exhibition was very well planned with all aspects considered, the venue was well organized and easy to navigate through. We have also seen that the Middle East's digital printing market is growing. At the Exhibition, we proudly showcased a diverse range of cutting-edge products, including the Epson 80610 L, Epson Digital Label Printer, DPR Label finishing system, Flora 5-meter UV machine and Flora 3.2-meter printing machine. These offerings exemplify our dedication to providing solutions that align with the unique requirements of the Middle East's printing and signage industry. Our participation in the FESPA Middle East 2024 event was crucial for strengthening our regional presence and activities. It allowed us to directly engage with our target audience, understand their needs, and tailor our strategies to serve them better. Building relationships with industry stakeholders is essential for mutual growth and success.”

He added: “We are excited to announce the upcoming launch of the Epson Sure Press and short run Label printers. These additions to our portfolio aim to redefine industry standards, offering enhanced features and capabilities that address the evolving demands of our customers in the Middle East. Our commitment to customer success goes beyond providing exceptional products. We offer after-sale services and training designed to empower our customers, helping them thrive in the competitive market. Our goal is to be a reliable partner in their journey towards growth and prosperity. Our products incorporate state-of-the-art technologies such as Label UV printers which gives our customers a solution for short run label printing, ensuring that we remain at the forefront of industry advancements. These technological innovations contribute to our offerings' efficiency, quality, and sustainability, providing our customers with a competitive edge in the market.”


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