PEN PAPER INDUSTRIES PART OF GM GLOBAL LINKS TO GROW BUSINESS WITH XEROX REVENUE – DRIVING DIGITAL ENHANCEMENTS

The print industry is rapidly changing. Customers are focused on adopting digital printing strategies to enable business growth and stay aligned with the market and competition.  

Consumers have high expectations from print service providers and the technology that is used for their requests. Printing presses want to do more, with less, they want new technology and enhancements to set them apart from competition and to be able to offer end customers a better product. They are now investing in the latest technologies from IoT, Cloud and AI-based solutions to laser, digital and inkjet print solutions to drive revenue and profits. Personalisation is key to this, and only possible on Digital presses.

GM Global Links International, a UAE based group of companies specialized in printing & advertising, general trading, logistics and distribution and real estate has recently invested in their first Xerox® Iridesse® Digital Production Press to grow their business with revenue – driving digital enhancements for their printing press Pen Paper Industries LLC.

Sumit Prakash, Chairman of GM Global Links International group of companies said, “We were ready to invest in a digital production press that could help us expand our current applications, be able to work across multiple media capabilities and eventually take our business to the next level. After a lot of research, the final decision was between Fuji and Xerox.”

“We signed the deal with Xerox Emirates for our first Xerox® Iridesse® Production Press as this is the first and only xerographic digital press that can print CMYK and up to two Specialty Dry Inks, that include Gold, Silver, White and Clear, in a single pass, at rated speed, with spot-on registration. Also, the new Extra Long Sheets are made easy with the Xerox® High Capacity XLS Vacuum Feeder, will help us unlock more productivity for sheets up to 1200mm long which will solve many issues that we used to face before.”

“This made the most business sense for our printing press which opens a new world of opportunity for us to deliver a ‘wow’ factor to our customers. Xerox Emirates has the best post sales service which is critical for any business to maintain uptime.” Sumit concluded.

Simon Howells, General Manager, Xerox Emirates commented, “We are delighted to work with GM Global links and welcome this partnership. It’s all about high-value, high-impact applications and digital enhancements that add value to jobs produced on this press. I am confident that their investment in the Xerox® Iridesse® will contribute to accelerating the growth of GM Global Links. With the increasing shift to shorter runs, personalisation and value-added designs, GM Global Links will be well positioned to capitalise on the changing market dynamics”.

Pen Paper Industries LLC is one of the leading Dubai based printing press that provides one-stop solution for printing and advertising offering wide range of print services and deliver throughout the world. It is well known for its customised prints and maintains excellent track record on service quality and deliverables. They have been designing innovative solutions to enhance value to their products and work closely with customers to meet their exact requirements. They ensure exceptional product quality, dedicated customer service, rapid turnaround time and competitive pricing. 

Haitham Fouad, Head of Production Technology Sales, Xerox Emirates, said, “When we started working with GM Global Links, our goal was to ensure that they add value for their customers by producing high-quality, high - value jobs, with a faster turnaround. The Xerox® Iridesse® Production Press was the right fit because of its highly rated image quality, advanced automation platform and Beyond CMYK specialty dry ink combinations.

With so many Iridesse presses successfully installed in the UAE, our after-sales support teams are highly experienced and trained to maximise uptime and availability of the press. This gives our customers the confidence to invest with Xerox and grow their business.”

Why Choose the Xerox® Iridesse® Production Press?

The Xerox® Iridesse® Production Press combines the value of highly automated, agile digital production with exceptional image quality and jaw-dropping effects, making it easier to unleash the potential of print and achieve remarkably brilliant results. It demands print applications that transcend CMYK to differentiate and drive growth.

  • With its Color FLX Technology, it delivers up to six inline print stations that print in a single pass, at rated speed, with spot on color-to-color registration
  • Optional White, Clear, Silver, Gold, and recently launched Fluorescent Pink Specialty Dry Inks for enhancements and Media Expansion Low Gloss Clear
  • Up to 120ppm and 475K pages/ month
  • Full Width Array, a powerful Xerox-exclusive technology that baselines the press to expedite time to production
  • Optimal performance with Mixed Media Xceleration (MMX)
  • Additional high-capacity feeders and inline finishing solutions—finish landscape booklets inline using extra-long sheets (XLS)

Xerox Introduces the Xerox® High Capacity XLS Vacuum Feeder

Xerox announced the addition of the Xerox® High Capacity XLS Vacuum Feeder allowing customers to advance the core capabilities of their Xerox Iridesse® Production Press and Xerox Versant® Presses when running every job.

Xerox’s advanced vacuum-feed technology provides improvements in feeding reliability boosting productivity and functionality for extra‐long sheets (XLS), empowering customers to confidently offer new applications to their portfolio such as posters/banners, signage, book covers and other unique XLS jobs, expanding their profit potential.

Xerox Fluorescent Pink Specialty Dry Ink

Fluorescent Pink powers up a whole new set of design opportunities. With Fluorescent Pink in the underlay OR overlay station, customers can run designs that include:

  • A single spot of Fluorescent Pink, which can be applied to small design elements up to full-page floods
  • New, eye-grabbing blended palettes created by multiplying a Fluorescent Pink underlay or overlay with specific CMYK combinations enabling designers to create bright oranges, purples, and blues.
  • Multiple embellishment colors in a single pass. Fluorescent Pink can be combined with CMYK, PLUS other embellishment colors such as Gold, Silver, White, or Clear in a single design—and printed in a single pass.

Xerox Emirates at Gulf Print and Pack 2022

Xerox Emirates will be participating in this year’s Gulf Print and Pack 2022 showcasing our flagship digital production engines, 3D Print and Software at Stand G8.

  • The Xerox ® Iridesse® Production Press with Xerox HD EA Fluorescent Pink Dry Ink is the latest colour on the block and will be demonstrated with CMYK and other metallics for some truly vibrant palettes that is set to wow the visitors alongside the Xerox Versant 280 press.
  • Displayed with the latest High Capacity XLS Vacuum Feeder allowing customers to advance the core capabilities with every job, boosting productivity and functionality for extra‐long sheets (XLS).
  • ElemX 3D printed production-grade parts. The ElemX (Xerox’s proprietary liquid metal printing technology) produces a fast time-to-part and reduced total cost-of-ownership versus competing technologies.
  • Software and Solutions - XMPIe to explore data driven print and VDP, web to print solutions and multichannel campaign management tools as well as Xerox® FreeFlow® Core to automate print jobs.


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