The inaugural FESPA Middle East 2024 exhibition (29-31 January, 2024, Dubai Exhibition Centre) connected senior decision-makers from print and signage businesses with leading OEM suppliers and distributors, and featured a strong programme of educational content, facilitating conversations on investments, partnerships, and industry growth plans. On their participation, Shadi Bakhour, B2B Business Unit Director, Canon Middle East, said: “The beauty about the show is that it's in the Middle East. We were in big favour of participating in this event. The best part of it is that it's happening in our region. We all can see how important is this market to have a show like this.
“We are showcasing here three different solutions. Number one is the packaging. And the first time we are introducing the packaging solutions for packaging on demand. In addition to customized packaging, in addition, we are demonstrating interior decor. Wallpaper signages and the printing on metal printing on wood printing on furniture. So this is the second one, and the third one is photography. We are launching a new product as well, we are going to unveil it very soon. This product will push the boundaries of photography to different levels, but we cannot announce it today.
“Canon is a very big name in the region when it comes to printing when it comes to printing presses solutions office solutions and so on. For any customers and for any client today who visits such a big event as best and the rest of the exhibitions that takes place throughout the year, they will definitely look around for candidate. So it's all very evident and very important for us to always participate in such mega events with events. We don't hesitate to participate always. If the brand is not there, customers will always question why such a big brand is nothing. And we don't want this question to come at the flick of the moment in any mind of any customer. Customers, after all, need new technology, ideas, and applications because the industry dynamics is changing rapidly. And at a very fast pace. If we just think about how to make the profit, without thinking of how to contribute to the markets we are ends, then it's not a good strategy.
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